The rich cultural and natural heritage of European countries have brought European tourism to the forefront. This status creates a need to take care of said tourism, with a particular focus on analysing its sustainability. Although several authors have pointed out the difficulties of transferring the principles of sustainable development to a specific sector, there is a consensus regarding the need to carry out an analysis at a local level, using indicators as a key tool. In this regard, it becomes very apparent that there is a need for an international set of indicators that enable an assessment of the transition towards sustainability at a local level. As yet, however, there is no widely-used approach. This paper proposes an index to measure sustainable tourism at the European NUTS 2 level, since lack of available data makes it impossible to produce indicators for cities.

This work aims to study the web innovation strategies used by Spanish companies in the fashion and accessories sector, with the specific aim of analyzing co-creation as an innovation strategy so that this link with customers will improve efficiency and effectiveness in decision-making. Qualitative research was carried out through in-depth interviews with Spanish professionals and companies in the fashion and accessories sector. Then, a theoretical model was proposed. This model integrates value co-creation, social networking, participation, engagement, feedback, and other variables. This qualitative analysis has relevant value for the professional sector because there are many papers from consumers’ perspective; however, studies from the retail sector’s perspective are less common in the literature. This study contributes ideas for the strategy of co-participation with clients to improve the activity and management of fashion companies.

The fairness perception has an important role in consumer decision. The economic situation of many households makes that the fairness price perception was very important in the purchase behavior. This situation is not alien to such an important sector as the tourism sector, and specifically to the hotel booking. In this paper we consider the online hotel booking to analyze the consequences on purchase behavior stemming from the fairness price perception. These effects can be seen in the long term when the situation is irreversible, therefore the sellers should know those consequences to be clear about the effects that can have if their prices are considered unfair.