The large potential for energy savings in buildings led the EU Commission to adopt the 2010/31/EU Directive on the energy performance of buildings with the objective that all new buildings are Nearly Zero Energy Buildings (NZEB) by 2020. Renewable energy technologies, and in particular the integration of photovoltaic systems in the building environment offer many possibilities to play a key role within the NZEB scenario. The objective of PVSITES project is to drive BIPV technology to a large market deployment by demonstrating an ambitious portfolio of building-integrated solar technologies and systems, giving a forceful, reliable answer to the market requirements identified by the industrial members of the consortium in their day-to-day activity.
The work presented is the result of an ongoing European H2020 project entitled DR-BOB Demand Response in Blocks of Buildings (DR-BOB) that seeks to integrate existing technologies to create a scalable solution for Demand Response (DR) in blocks of buildings. In most EU countries, DR programs are currently limited to the industrial sector and to direct asset control. The DR-BOB solution extends applicability to the building sector, providing predictive building management in blocks of buildings, enabling facilities managers to respond to implicit and explicit DR schemes, and enabling the aggregation of the DR potential of many blocks of buildings for use in demand response markets. The solution consists of three main components: the Local Energy Manager (LEM), which adds intelligence and provides the capacity for predictive building management in blocks of buildings, a Consumer Portal (CP) to enable building managers and building occupants to interact with the system and be engaged in demand response operations, and a Decentralized Energy Management System (DEMS®, Siemens plc, Nottingham, England, UK), which enables the aggregation of the DR potential of many blocks of buildings, thus allowing participation in incentive-based demand response with or without an aggregator. The paper reports the key results around Business Modelling development for demand response products and services enabled by the DR-BOB solution. The scope is threefold: (1) illustrate how the functionality of the demand response solution can provide value proposition to underpin its exploitation by four specific customer segments, namely aggregators and three types of Owners of Blocks of Buildings in different market conditions, (2) explore key aspects of the Business Model from the point of view of a demand response solution provider, in particular around most the suitable revenue stream and key partnership, and (3) assess the importance of key variables such as market maturity, user engagement, and type of blocks of buildings as drivers to market penetration and profitability. The work presented is framed by the expected evolution of DR services in different market contexts and the different relationships between the main stakeholders involved in the DR value chain in different EU countries. The analysis also relies on the results of interviews conducted at the fours pilot sites of the DR-BOB project with key representatives of the management, operations, and marketing. These are used to better understand customer needs and sharpen the value proposition.
Only 1.2% of the EU building stock is renovated every year, and the rate is even lower in case of deep renovation (i.e., savings exceed 60% compared to pre-renovation levels), since such interventions are often too expensive. To answer these challenges, 4RinEU will define robust, cost-effective, tailorable deep renovation technology packages supported by usable methodologies, feeding into reliable business models. The project will manage different stages of the deep renovation process, from the preliminary audit up to the component end-of-life, and will provide information on energy, comfort, users’ impact, and investment performance. The 4RinEU deep renovation strategy is based on 3 pillars: (i) technologies, to decrease net primary energy use (60 to 70% compared to pre-renovation), ant to reduce the life cycle costs over 30 years (15% compared to a typical renovation); (ii) methodologies to support the design and implementation of the technologies; (iii) business models to enhance the level of confidence of deep renovation investors.