As a product of the development of e-commerce over a specific period of time, the “new retail model” breaks the barriers between the traditional retail industry and e-commerce. Supported by Internet technology, it builds a new business model of “physical store + e-commerce + logistics” through the integration of online, offline, and logistics, which also leads to a great change in consumer behavior. Therefore, in order to meet consumer demand and achieve the long-term development of shopping malls, while taking into account the fair allocation of urban space resources, the indicators and methods of shopping mall site selection evaluation in the new retail era will be significantly different from traditional shopping mall site selection decisions. In this paper, the Wuhan East Lake Hi-Tech Zone is selected as the research object, and a comprehensive AHP-GIS assessment model is proposed. By investigating the impact of consumers’ behavioral changes on shopping mall location in the new retail era, a suitability evaluation system containing eight evaluation indicators is constructed, and the weights of each factor are determined using hierarchical analysis. At the same time, GIS is used to process the spatial analysis of the indicators, and combined with the weights of the factors, superposition analysis and quantitative research are carried out. Finally, based on the correlation analysis between ratings and customer flow, the suitability evaluation results are further supported in order to provide a more objective and scientific basis for the location of shopping malls from the perspective of the change in consumer behavior under the new retail model, and to put forward universal suggestions for the construction and development of shopping malls in the future.

With the acceleration of global population aging, rural areas face particularly severe challenges due to youth outmigration and uneven resource distribution. Taking Jiashan Village in Wuhan as a case study, this research combines the planning–activity model of new time–geography with Maslow’s hierarchy of needs to investigate the behavioral and emotional characteristics of the elderly and their spatial adaptation requirements. Using GPS tracking of 30 participants, questionnaires (152 valid responses; 73.4% response rate), facial expression recognition, and the stated preference (SP) method, the study classified elderly lifestyles into four types: leisure-oriented, agricultural-labor-oriented, caregiving-oriented, and self-employment-oriented. The results show significant heterogeneity in spatial needs, social intensity, and emotional responses. A quantitative analysis using the multinomial logit model indicates that farmland optimization had the greatest positive utility (+1.5873), followed by the addition of new plazas and leisure facilities, both significantly enhancing satisfaction. A correlation analysis further revealed that prolonged use of farmland, parks, and walking paths was negatively correlated with satisfaction, underscoring the urgency of targeted renovations. On this basis, the study proposes a three-tiered demand framework of “local service–social interaction–personal value”, offering both theoretical support and practical strategies for multi-level and collaborative retrofitting of suburban rural public spaces, aiming to mitigate “aging depression” and promote urban–rural integration.