As a product of the development of e-commerce over a specific period of time, the “new retail model” breaks the barriers between the traditional retail industry and e-commerce. Supported by Internet technology, it builds a new business model of “physical store + e-commerce + logistics” through the integration of online, offline, and logistics, which also leads to a great change in consumer behavior. Therefore, in order to meet consumer demand and achieve the long-term development of shopping malls, while taking into account the fair allocation of urban space resources, the indicators and methods of shopping mall site selection evaluation in the new retail era will be significantly different from traditional shopping mall site selection decisions. In this paper, the Wuhan East Lake Hi-Tech Zone is selected as the research object, and a comprehensive AHP-GIS assessment model is proposed. By investigating the impact of consumers’ behavioral changes on shopping mall location in the new retail era, a suitability evaluation system containing eight evaluation indicators is constructed, and the weights of each factor are determined using hierarchical analysis. At the same time, GIS is used to process the spatial analysis of the indicators, and combined with the weights of the factors, superposition analysis and quantitative research are carried out. Finally, based on the correlation analysis between ratings and customer flow, the suitability evaluation results are further supported in order to provide a more objective and scientific basis for the location of shopping malls from the perspective of the change in consumer behavior under the new retail model, and to put forward universal suggestions for the construction and development of shopping malls in the future.

With the diversification of rural construction forms and increasing expectations on rural life improve-ment, artistic rural construction has gradually developed and is being practiced in China. To accurately guide the development and optimization of art rural construction, this study summarizes art intervention implementation methods in rural construction into four categories: NPO (Non-profit Organization) led, government led, enterprise led, and multiagency cooperation centered around social organizations. By taking Zhujia Village in Shijiu Lake, Nanjing as a typical case, this study delves into the process of a central social organization settling into the rural area, the role and participation of various entities in the rural construction process, and the effectiveness of rural construction implementation in material and cultural aspects. The “Zhujia Village” cooperation model is used to inspire theoretical research and empirical art intervention application paradigms in rural construction.