In the current post-COVID-19 era, online marketing is a supporting tool in marketing. The potential visitors to tourism destinations, such as geoparks, are increasingly guided and oriented by the rules of online marketing as the online space represents the main source of information. Geoparks should take this as a key fact. The research concentrates on the issue of geopark marketing from the view of the available information that geoparks present in the online space. The fundamental is to point out the information that is available on geopark websites. The method used in the research is based on an evaluation matrix that served as a basis for searching for information on websites. Based on the results of the analysis, geoparks in the EGN network present information of a general nature to a sufficient extent on their websites; they lack a better offer of product packages, online sales and orientation to new social networks that are used by the young generation. The clear answer is the professionalization of marketing, which would undoubtedly represent an effective step in the management of geoparks as well as the promotion of the country that the geopark represents.

Geoparks, as sustainable tourism products, embody a range of values and functions aimed at mitigating the negative impacts of tourism on the landscape. The current increasing trend in establishing and supporting geoparks has extended to the territory of the Slovak Republic, which possesses valuable natural potential. However, effectively harnessing this potential requires a clearly defined management structure aligned with the goals and mission of each geopark. The paper presents the operational aspects of geoparks in Slovakia, providing a comprehensive overview of geopark management followed by a subsequent evaluation. Assessing the management approach yields valuable insights into the ongoing development of Slovak geoparks, serving as a stepping stone for their further advancement. These geoparks are in a state of continual evolution, demanding significant support to ensure their efficient functioning. The study establishes clear quality management criteria for optimal staffing. The main objective of the paper is to demonstrate the need for the professionalization of human resources in geopark management. Additionally, the article concludes with a model for a strategic approach to human resources management, covering all its areas. Geoparks, as a modern product of geotourism and territorial management, represent innovative strategies for protecting and conserving geodiversity. They are closely intertwined with knowledge dissemination, education, and fostering a broader appreciation for the Earth’s value. Moreover, they play a vital role in the sustainable development and preservation of territories.

Geoparks, as a modern product of geotourism and territorial management, currently represent a new way of protecting and preserving geoheritage, which is closely related to knowledge and education. They increase general awareness of the value of the Earth and, on the other hand, represent the support and development of the territory. The fulfillment of geopark goals, together with their purpose and activities, emphasizes the need for an effective management structure and function of the whole. This research aimed at clarifying the management issues of geoparks, and defined management areas derived from essential geopark functions. Based on determining management areas and their specifics, the task is to define a suitable management structure applicable in geoparks, representing a supporting link in creating plans and management methods. The task involves a multi-criteria decision-making method to define an appropriate management structure for the geopark. This method helped to define three key areas of management, such as marketing management, cooperation management and, last but not least, destination management. Of course, this does not mean that other areas of management are not important, as they represent an inseparable support structure in management. The usability of the results of this article can serve as support in the creation of management plans, and also indicates priorities in deciding which way to proceed in the management of geoparks as specific entities.

In recent years, there has been a surge in interest towards innovative methods of landscape presentation across various tourism sectors, including natural heritage. Geotourism exemplifies this trend, emerging as a distinct form of tourism primarily centered on inanimate elements of nature, accentuating the aesthetic value of landscapes. Presently, geotourism serves as a platform for showcasing landscape along with its historical narrative, contemporary attributes, and, inherently, its evolutionary trajectory. This paper delves into novel avenues within geotourism, introducing the concept of nostalgic geotourism. This concept involves the portrayal of geological heritage through the lens of historical inquiry. The authors employ a multidimensional analysis to forge a robust theoretical framework underpinning the emergence of this unconventional form of tourism dedicated to landscape presentation. Additionally, the paper furnishes a case study conducted in the High Tatras region, featuring a 19th-century guided tour (lecture) on non-living nature. Through this illustration, the theoretical construct of nostalgic geotourism is applied to the locale. This heralds a fresh dimension of tourism reminiscent of traditional nostalgia-based tourism, with a pronounced cultural focus. The innovative concept fosters an increased interest in exploring geological heritage and natural landscapes, while emphasizing their sentimental value.

Pilgrimage tourism, among the earliest forms of tourism with a tradition spanning centuries, stands as a steadfast global attraction. This article delves into the significance, diversity, and historical roots of this tourism type, recognizing the contemporary surge in interest in pilgrimage sites. Offering an overview of globally prominent pilgrimage destinations and highlighting key locations in Slovakia, the article emphasizes the country’s considerable potential for the utilization and development of these sacred sites, despite its compact size. It stresses the need to foster this historically significant tourism sector and the necessity for attention and support from the government sector to maximize its potential. The relevance of pilgrimage became particularly apparent during the COVID-19 pandemic, with observable visitor participation despite challenging conditions at various pilgrimage sites. The article examines the pilgrimage’s evolution before, during, and after the pandemic, using Levoča and Šaštín in Slovakia as illustrative cases. One of the main objectives of this study was to clarify the development of pilgrimage tourism in Slovakia over the past decades and the factors influencing it. The attendance analysis unmistakably reveals a significant upward trend at these specific locations, emphasizing the need to establish collaborative efforts to support this sector. Such collaboration is crucial for ensuring the sustainability of historically significant sites, fostering local development, and increasing the visibility of less-visited pilgrimage destinations.

The article will focus on the concept of eco-hotel, ecotourism, the criteria for the creation of an eco-hotel and, subsequently, the certifications valid in Europe specifically in the Visegrád Group countries. The analysis of the Visegrád Group (V4) countries focuses on the ecolabel and comparison of certified and non-certified hotels. With the increasing number of ecolabels on the market, many hotels are trying to adapt to this growing trend. However, it is very important to expose the misleading advertising in the field of “being eco”. Tourists are often misled by the so-called “greenwashing”, which is an increasingly big problem. This negative phenomenon needs to be eliminated, and hoteliers should be motivated to create an environmentally friendly environment in the context of sustainable tourism development.