Jutta Roosen is a professor of Marketing and Consumer Research at the Technical University of Munich. She studied agricultural economics at the University of Bonn and Washington State University (USA) and received her Ph.D. in economics from the Iowa State University (USA) in 1999. Before joining the Technical University of Munich, she served as a faculty member at the Université catholique de Louvain (Belgium) and at the University of Kiel. Her main research interests are consumer decision-making and the analysis of consumer choice.
Jutta Roosen is a professor of Marketing and Consumer Research at the Technical University of Munich. She studied agricultural economics at the University of Bonn and Washington State University (USA) and received her Ph.D. in economics from the Iowa State University (USA) in 1999. Before joining the Technical University of Munich, she served as a faculty member at the Université catholique de Louvain (Belgium) and at the University of Kiel. Her main research interests are consumer decision-making and the analysis of consumer choice.