Mariana Isabel Puente Riofrío

Prof. Mariana Isabel Puente Riofrío

orcid

Research Focus & Metrics

Academic Career Length

6Years (2021-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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25 July 2025 in Frontiers in Artificial Intelligence
Verified
Journal Article
Open access
PDF file
ALAlexandra Lorena López-Naranjo
Alexandra Lorena López-Naranjo
MRMariana Isabel Puente Riofrío
Mariana Isabel Puente Riofrío
VCVerónica Adriana Carrasco-Salazar
Verónica Adriana Carrasco-Salazar
JEJuan Diego Erazo-Rodríguez
Juan Diego Erazo-Rodríguez
PBPamela Alexandra Buñay-Guisñan
Pamela Alexandra Buñay-Guisñan
In the tourism sector, AI has been gradually integrated to optimize operations, personalize customer experiences, and improve resource management, thereby transforming the way companies operate and connect with travelers. The aim of this re-search is to explore the application of AI in the tourism industry, identifying the main AI technologies used in the business, the specific areas or processes, their benefits, and challenges. For this purpose, a systematic literature review methodology was used, following PRISMA guidelines, from which 112 primary studies were obtained that contributed to answering the research questions. The main findings indicate that, in the tourism industry, the most commonly used AI technologies include Natural Language Processing (NLP) and deep learning with Neural Networks, with chatbots and models such as CNNs and LSTMs being particularly prominent. These technologies facilitate everything from the automation of interactions (such as bookings and customer service) to advanced data analysis for the personalization of services and strategic decisions, demonstrating their broad applicability and benefit in the sector. However, multiple challenges are also identified, ranging from high costs and advanced technological infrastructure to ethical and privacy concerns. Therefore, for proper implementation of AI in the tourism sector, it is crucial to carefully manage both the benefits and challenges to ensure its success.

13 July 2024 in Sustainability
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Journal Article
Open access
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GUGilma Gabriela Uquillas
Gilma Gabriela Uquillas
SMSoledad Janett Mostacero
Soledad Janett Mostacero
MRMariana Isabel Puente Riofrío
Mariana Isabel Puente Riofrío
Municipal administrative management plays a crucial role in the progress of local communities, with its effectiveness and efficiency being determining factors for the economic growth and sustainable development of a region. Therefore, it is essential to understand how local governments approach administrative management with a view to promoting sustainable practices. This research focuses on analyzing municipal administrative management from a global and multidimensional perspective, examining both its competencies and its phases and dimensions. The methodology employed is a systematic literature review using PRISMA. Among the findings, the thematic diversity in municipal management stands out, with a particular focus on performance evaluation and quality. The main competencies of local governments include the promotion of social welfare and sustainable development. The key dimensions of administrative management focused on sustainability encompass social, organizational, environmental, economic, and political aspects, highlighting the complexity of municipal management. Strategic planning is identified as essential, along with a balanced focus on all phases of implementation, control, and improvement. This research provides an understanding of how local governments can play a fundamental role in improving the quality of life of their communities through effective and sustainable management.

10 November 2025 in Social Sciences
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Journal Article
Open access
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MHMariela de los Ángeles Hidalgo-Mayorga
Mariela de los Ángeles Hidalgo-Mayorga
MRMariana Isabel Puente Riofrío
Mariana Isabel Puente Riofrío
FPFrancisco Paúl Pérez-Salas
Francisco Paúl Pérez-Salas
KGKatherine Geovanna Guerrero-Arrieta
Katherine Geovanna Guerrero-Arrieta
ALAlexandra Lorena López-Naranjo
Alexandra Lorena López-Naranjo
Financial literacy, defined as the set of knowledge, skills, and attitudes that enable individuals to make informed economic decisions and manage resources efficiently, is fundamental for social inclusion and the reduction of inequalities. This study, through a systematic review of the scientific literature using the PRISMA methodology, selected 120 primary studies that met the inclusion and exclusion criteria and presented a low risk of bias. These studies examined aspects related to financial literacy programs, the populations benefited, their effects, the challenges encountered, and the lessons that can guide the replication of these initiatives. The results show that the most frequent programs include training in basic financial concepts—savings, budgeting, access to banking services and microfinance—as well as workshops, seminars, and group training sessions. The populations most benefited were rural communities and women, although informal workers, migrants, and refugees could also significantly improve their financial inclusion and economic resilience. Among the positive effects, improvements were observed in income and expense management, increased savings, investment planning, preparation for emergencies and retirement, and the strengthening of economic empowerment and the sustainability of microenterprises and small enterprises. These findings highlight the importance of implementing financial literacy programs adapted to specific contexts to promote inclusion and economic well-being.

7 March 2024 in Administrative Sciences
Verified
Journal Article
Open access
PDF file
MRMariana Isabel Puente Riofrío
Mariana Isabel Puente Riofrío
SLSoledad Janett Mostacero Llerena
Soledad Janett Mostacero Llerena
GGGilma Gabriela Uquillas Granizo
Gilma Gabriela Uquillas Granizo
The construction industry is fraught with risks due to the use of heavy machinery and work at heights, leading to increased occupational accidents. Understanding how the work environment affects personnel adaptation is crucial, as a negative environment can have detrimental consequences on the physical and mental health of workers. The aim of this study is to identify and examine the significant dimensions, factors, and models related to the organizational climate, with a particular focus on the construction sector. A systematic literature review was conducted following the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) protocol, utilizing the SCOPUS database, from which 176 studies were obtained through search strings. Of this set, 142 were selected for final analysis. The results reveal that China has the highest number of studies on the organizational climate in construction. Regarding dimensions, emphasis is placed on occupational health and safety. Factors include a classification for dimensions, models, and other general factors. The model identified in studies with the most relevance is the JD-R (job demands–resources) model, which helps us to understand how job characteristics promote employee well-being. The implications of this study underscore the need for further research related to the work environment, implementing changes in occupational safety and health, and highlighting the importance of fostering a positive work environment from the early stages of organizational development. These findings provide valuable insights to refine labor practices, design more effective models, and guide future research in the realm of organizational climate in construction sector companies.

10 July 2022 in Esprint Investigación
Verified
Journal Article
Open access
MRMariana Isabel Puente Riofrío
Mariana Isabel Puente Riofrío
GUGilma Gabriela Uquillas
Gilma Gabriela Uquillas
El término engagement se refiere al grado de compromiso de un usuario con una marca. Las redes sociales incrementan la presencia de las marcas en internet, mejoran su reputación, potencian ventas y refuerzan la lealtad de sus clientes. Por ello, resultan importantes las estrategias para incrementar seguidores, medir su interacción y conectarse emocionalmente con la marca. La presente investigación analiza aspectos relacionados con el marketing, las estrategias y los contenidos, identifica las empresas más valiosas a nivel económico del mundo y compara el número de seguidores y el engagement de estas empresas en las redes sociales Facebook, Instagram, YouTube y TikTok. Los resultados indican que las empresas más valiosas a escala planetaria en su mayoría pertenecen al sector tecnológico: Apple, Amazon y Google. De las 10 empresas bajo análisis, Facebook mostró un mayor número de seguidores; en Instagram y YouTube lidera Apple, y en TikTok, Samsung. En Facebook la empresa Apple tiene mayor engagement; en Instagram, Toyota; en TikTok, Microsoft y Google y en YouTube, la empresa Microsoft. Finalmente, se especifican elementos significativos para mejorar el engagement en cada red social.

27 December 2024 in Esprint Investigación
Verified
Journal Article
Open access
PDF file
MRMariana Isabel Puente Riofrío
Mariana Isabel Puente Riofrío
VSVíctor Hugo Vásconez Samaniego
Víctor Hugo Vásconez Samaniego
JSJhoselyn Estefany Paz Sánchez
Jhoselyn Estefany Paz Sánchez
LVLisbeth Matilde Cáceres Vargas
Lisbeth Matilde Cáceres Vargas
La morosidad y el riesgo crediticio representan desafíos críticos para la estabilidad del sistema bancario ecuatoriano, donde factores socioeconómicos afectan la capacidad de pago de los deudores. La presente investigación tuvo como objetivo analizar la evolución de morosidad y su efecto en el riesgo crediticio en la banca privada de la provincia de Chimborazo en el período 2019-2022; el enfoque investigativo cuantitativo permitió el análisis de datos de cartera vencida, índice de morosidad y calificación de riesgo crediticio. Al analizar el índice de morosidad se evidenció un promedio de 3.21 % en el período de estudio. Se aplicó el coeficiente de correlación de Pearson para evaluar la relación entre las variables de estudio, obteniéndose un valor de 0.767, lo que indica una correlación positiva fuerte y estadísticamente significativa entre el incremento de la morosidad y el aumento del riesgo crediticio. Estos hallazgos resaltan la importancia de implementar políticas efectivas de mitigación de riesgos, particularmente frente a eventos disruptivos como la pandemia de COVID-19.