Introduction: Based on the expansion of flow constructs based on the TAM model, this study assesses the impact of metaverse technology in college basketball courses.Methods: We surveyed 849 effective samples using an online questionnaire survey, verified our analysis using structural equation modeling, and examined the moderating effect of gender on the path relationship.Results: The perceived ease of use, the flow experience, and the perceived usefulness of the product are important predictors of behavioral intention. According to the study, perceived usefulness, and flow experience influence attitudes significantly. A moderating effect of gender is observed on perceived ease of use on the path to behavioral intention, and the results extend the theoretical research on the use of metaverse technology for basketball instruction and TAM.Discussion: A metaverse-based learning experience can enhance the flow experience of basketball learning, thus increasing the willingness to use and the effectiveness of learning.

COVID-19 has adversely affected public access to public green spaces. As a means of interacting with nature, parks and green spaces are an important aspect of residents' daily lives. In this study, the focus is on new digital solutions, such as the experience of painting in virtual natural settings through virtual reality technologies. This study examines factors that affect the user's perceived playfulness and continuance intention to paint in a virtual environment. A total of 732 valid samples were collected through a questionnaire survey, and a theoretical model was developed through structural equation model by analyzing attitude, perceived behavioral control, behavioral intention, continuance intention, and perceived playfulness. Results demonstrate that perceived novelty and perceived sustainability increase the positive attitude of users toward VR painting functions, whereas perceived interactivity and aesthetics have no impact on it within VR painting context. As users use VR painting, they are more concerned about time and money than equipment compatibility. This makes resource facilitating conditions a more influential factor for perceived behavior control than technology facilitating conditions.

Environmental pollution has drawn widespread attention to food safety. People are becoming more conscious of their health and the sustainable development of food, and are setting higher standards for food safety, which have led to the development of better alternatives to food. In this study, we examine the willingness of college students to buy alternative foods and the factors that influence their purchase decisions, as well as the sustainable development of alternative products. The purpose of this study is to investigate the relationship between social influence, food safety, nutrition confidence, exercise commitment, dietary habits, satisfaction, attitude, and purchase intention. We conducted a survey among 799 college students. According to the study, social influence, food safety, and dietary habits greatly influence the satisfaction, attitude, and purchase intention of college students when purchasing alternative food. Attitude and purchase intention are positively correlated with satisfaction. Moreover, nutritional confidence and attitude are significant predictors of purchase intentions. The findings of this study supplement the research of college students on the factors that influence the selection of insect foods as alternative foods within the context of frequent food shortages and safety concerns. To assist farmers, producers, consumers, and extension personnel in making informed decisions, we provide relevant information on factors affecting the supply and demand of alternative food.

The purpose of this study is to investigate the influencing factors for fitness enthusiasts' willingness to purchase insect protein foods as fitness protein replacements. Using structural equation modeling, a model was developed to understand the factors influencing the purchase intention of insect alternative foods. We conducted an online survey of 968 fitness enthusiasts in China. In accordance with the data processing results, perceived value appears to be one of the most significant factors that contribute to consumers' purchase intention, attitude, and satisfaction with their purchase decisions. Furthermore, satisfaction has the potential to improve user attitudes and increase user purchase intentions. As a whole, this study extends research on insect protein alternatives as a potential alternative product for bodybuilding supplements. Moreover, make some recommendations to producers, designers, and promoters.

In sports, because the movement of the human body is composed of the movements of the human limbs, and the complex and changeable movements of the human limbs lead to various and complicated movement modes of the entire human body, it is not easy to accurately track the human body movement. The recognition of human characteristic behavior belongs to a higher level computer vision topic, which is used to understand and describe the characteristic behavior of people, and there are also many research difficulties. Because the radial basis fuzzy neural network has the characteristics of parallel processing, nonlinearity, fault tolerance, self-adaptation, and self-learning, it has the advantage of high recognition efficiency when it is applied to the recognition of intersecting features and incomplete features. Therefore, this paper applies it to the analysis of the human body information recognition model in sports. The research results show that the human body information recognition model proposed in this paper has a high recognition accuracy and can detect the movement state of people in sports in real time and accurately.

The growth of the population and the increasing severity of environmental problems have made it impossible for traditional foods to satisfy the ever-growing demand for food. Alternative foods are becoming an increasingly important research direction in order to address the challenges of food safety and sustainable development in the future. The current academic research has not yet reached a large scale. Many studies focus on alternative food purchasing intentions is relatively limited, with most studies focusing on motivation and sustainability, green e-word-of-mouth, and online digital factors. Based on the stimulus-organization-response (SOR) model, this paper adds the factor of exercise habits as a supplement to the model. Stratified sampling was used to conduct an online questionnaire survey among university students, and structural equation modeling was used to analyze 353 valid samples. According to the findings, exercise habit has a negative impact on food neophobia, and food neophobia has a negative impact on satisfaction. However, green word-of-mouth has a significant impact on satisfaction, and satisfaction has a significant impact on purchase intention. It is specifically intended to promote the dissemination of sustainable consumption concepts and to influence consumers to make healthy and environmentally friendly product choices. Also, the results of the research can help the government formulate relevant policies, and provide a basis for decision-making by enterprises to expand into new markets and producers to alter their production processes. A business can increase consumers’ purchase intention through sports cooperation, reducing food neophobia, and strengthening green word-of-mouth. Policymakers should promote alternative foods through community demonstrations and provide strengthened sports nutrition education.