Although the rapid progress of the global economy and technology has advanced human civilization, it has also caused tremendous damage to the global ecological environment. Therefore, humans are thinking seriously about the environment and its sustainable development. One of the solutions to environmental problems is new energy vehicles. Since the promulgation of the “Energy Saving and New Energy Vehicle Industry Development Plan (2012–2020)” by the General Office of the State Council, the Chinese government has determined a strategy of pure electric driving technology. The electric vehicle market in China has expanded rapidly, making China the largest electric vehicle market in the world. Hence, research on the situation of electric vehicles in China is highly necessary and of reference value for other countries to develop electric vehicles. As a result, it is a critical issue to develop low-carbon, energy-saving, and intelligent electric vehicles to reduce the environmental impact. This paper establishes a theoretical framework based on the theory of planned behavior (TPB), technology acceptance model (TAM) and innovation diffusion theory (IDT), and explores the key factors influencing consumers’ purchase of electric vehicles. The results show that: The application of the key factor model constructed in this study to consumers’ behavioral intention regarding electric vehicle purchase is acceptable. According to the structural equation modeling (SEM) analysis results, (1) In terms of behavioral intention: Consumers’ control over the resources required to purchase electric vehicles has the highest influence on their behavioral intention, while consultation opinions from consumers’ surroundings also significantly affect their behavioral intention to purchase electric vehicles. In addition, consumers’ environmental awareness and acceptance of technology products will also influence their behavioral intention. (2) In terms of attitude toward behavior: When consumers believe that electric vehicles are more beneficial at the individual, environment or national level, or they believe that the usage of electric vehicles is simpler and more convenient, they will show a more positive attitude towards the purchase of electric vehicles. Consumers consider electric vehicles as forward-looking technology products with similar driving operation and usage cost compared to traditional vehicles. (3) In terms of regulations: The opinions of consumers’ family members, friends, colleagues or supervisors do not significantly affect the attitude or behavior of consumers regarding electric vehicle purchase. The key factors influencing consumers’ purchase of electric vehicles are not only applicable to the design and development of electric vehicles that better suit consumer demands, but also serve as a theoretical basis for the popularization of electric vehicles, and provide a reference for consumers’ choice and purchase. Therefore, the government and relevant manufacturers need to consider increasing the publicity of electric vehicles and launch more attractive battery and charging schemes to attract consumers and promote the sustainable development of the automobile industry.

As one of the internationally recognized solutions to environmental problems, electric vehicles feature zero direct emissions and can reduce dependence on petroleum. An increasing number of countries have attached importance to the electric vehicle and developed it, and it is predicted that it will become a main force in the transportation system. Hence, it is necessary to explore the factors that drive consumers to buy electric vehicles. This study analyzes the factors that influence the consumer’s intention to buy electric vehicles and tests the relationship between them, and intends to offer information for the formulation of policies designed to popularize electric vehicles in order to reduce carbon emissions from transportation. As a result, consumer attitudes are the most important factor influencing the intention to purchase electric vehicles. The greatest effect is found in this line: Brand Trust→Perceived Benefit→Attitude→Purchase Intention. This means that the brand can increase the consumer’s perceived benefit of electric vehicles, make consumers more attracted to electric vehicles, and influence their final purchase intention.

In response to the rapid growth of mobile Internet, online retailers have created better shopping experiences through new technologies. These shopping experiences are the product of the new interaction methods created by new technologies and the intrinsic value of these technologies. To achieve a better understanding of how new technologies improve consumers’ intention to use them continuously, this study established a theoretical model of how consumers’ perceived interactivity affects intrinsic value, which then affects attitudes, and ultimately contributes to the theoretical model. Within the perceived interactivity construct, there is perceived control, personalization and responsiveness, and as part of the intrinsic value construct there is playfulness and aesthetics. The results demonstrate that intrinsic value and perceived interactivity play important roles in predicting consumers’ attitudes and continuance intention to use new technologies applied to mobile e-commerce, but do not include perceived control in perceived interactivity. To highlight the results of this study, relevant enterprises or practitioners may use the findings to design or improve the features of existing mobile apps to provide better services and experiences to consumers based on their internal perceptions.

With the aggravation of global climate change, the issue of environmental protection has become the focus of global attention, and countries all over the world have devoted themselves to the sustainable development of resources to reduce the negative impact of the environment on human society. Reducing the resource waste is an important aspect of the sustainable development, among which food waste is a critical part. According to a report of the United Food and Agriculture Organization of the United Nations (FAO), 35% of food is wasted during consumption. Although households are the main contributors to food waste during consumption, the situation in university canteens cannot be ignored. As universities have a high degree of social influence, some policies and activities are piloted in universities, and then, promoted to society after achieving significant results. In future social development, the food waste behavior of consumers at the early stage of adulthood will have a significant impact on society. Therefore, it is necessary to understand the factors that lead to food waste by early adulthood consumers. This study focuses on food waste by end consumers and explores factors in the food waste behavior of the emerging adulthood consumer, which can be used as a reference for improving food waste in schools, governments, and other related industries in the future. The results show that the model of factors influencing the food waste behavior of emerging adulthood consumers established in this study is acceptable. According to the analysis results of the structural equation modeling (SEM), it can be seen that the influences of environmental concerns on the attitude toward behavior, subjective norms, and perceived behavioral control are ranked first, second, and third, respectively. While emerging adulthood consumers have a high degree of independence and self-awareness, schools, governments, media networks, and other related industries also need to establish a more complete system and form of cherishing food, in order to encourage emerging adulthood consumers to change their behavior and attitude spontaneously.

In contemporary society, the growing attention paid to environmental protection and sustainable development has led to an increasing demand for green products. To meet this demand, companies have widely adopt green marketing strategies aimed at attracting consumers through environmental attributes. However, the phenomenon of “greenwashing”, where companies exaggerate or mislead the public about their environmental actions, undermines consumer trust and damages brand reputation. This study explores the impact of brands’ green marketing strategies on consumers’ perception of greenwashing and green brand image through in-depth interviews and surveys. Initially, four key dimensions of brand green marketing were identified through interviews with 40 experts and industry stakeholders: products and services, communication, relationships and interaction, and commitment and values. Subsequently, data from 325 valid survey responses were collected online, and the hypotheses were tested using factor analysis and structural equation modeling. The results indicate that communication, relationships and interaction, and commitment and values effectively reduce greenwashing perception and, through this mediation, influence green brand image. This finding underscores the importance of brands avoiding false advertising in green marketing and ensuring the authenticity of their environmental information to maintain and enhance their green image.

Traditional handicrafts have a time-honored history and tremendous cultural value in China. However, even with the strong impact of globalization and consumerism in recent years, design-oriented scientific thinking and sustainable development models are not yet available. Based on Stanford Design Thinking, this study explores the prospect of the sustainable development of traditional handicrafts. First, a literature review and analysis were conducted to show that design science, as a bridge between natural science and humanities, aims to improve the important methods and research tools for the sustainable development of traditional handicrafts. Then, we studied ceramic product design via workshops. Methods such as action research, expert questionnaires, and factor analysis were adopted to establish 24 “indicators of the sustainable value of handicraft design” and four value dimensions, namely, “material and innovative value”, “handicraft and cultural value”, “empirical and local value”, and “sharing and interactive value”. Next, an experimental method was employed to make design product prototypes according to the design-thinking procedure. These prototypes were measured and evaluated with the indicators to form an evaluation report. In addition, the exploration of the sustainable development of traditional handicraft design also contributes to the establishment of a sustainable development model of design thinking. It was demonstrated that scientific design is the current trend and future of the sustainable development of traditional handicrafts. Finally, this study put forward five dynamic thinking methods and design strategies, providing the most direct methods and theoretical evidence for the sustainable development of traditional handicraft design. Finally, taking design thinking as the sustainable design framework, five dynamic thinking approaches were proposed: Thinking with the body, thinking with the mind, thinking with the heart, thinking with the hands, and thinking with the soul. Five design strategies were also proposed: Enquiry learning, values education, future problem solving, experiential design, and appropriate assessment. These approaches and strategies provide the most direct method and theoretical basis for the future of sustainable design regarding traditional Chinese handicraft products.