The accurate evaluation of green innovation efficiency is a critical prerequisite for enterprises to achieve sustainable development goals and improve environmental performance and economic efficiency. This paper evaluates the green innovation efficiency of 72 new-energy enterprises by using a hybrid method of Data Envelopment Analysis (DEA) and a random forest model. The non-parametric DEA model is combined with the parametric SFA model to analyze the real green innovation efficiency on the basis of removing environmental factors and random factors. Then, the random forest model based on a nonlinear relationship is used to evaluate factors impacting green innovation efficiency. This paper proposes a comprehensive evaluation method designed to assess the green innovation efficiency of new-energy enterprises. By applying this method, companies can gain a comprehensive understanding of the current performance in green innovation, facilitating informed decision-making and accelerating sustainable development.

Nowadays, one of the main challenges facing green innovation management is how to enhance the performance of innovation processes by utilizing asymmetric input and output data. Therefore, this paper develops an improved SBM model analysis framework for evaluating the green innovation efficiency of asymmetric input and output data. The framework is applied to assess the technical (TE), managerial (PTE), and scale (SE) efficiencies of new energy companies under three input variables (R&D personnel input, R&D capital input, and comprehensive energy consumption input), two desirable output variables (green technology output and economic output), and one undesirable output variable (greenhouse gas emissions). Then, environmental factors and random factors are eliminated from the obtained input slack variables based on the SFA model, placing decision-making units in a homogeneous environment. The results demonstrate that TE, PTE, and SE are improved after eliminating environmental factors and random factors. Subsequently, based on the entropy method, this paper classifies companies’ green innovation patterns into four categories and provides targeted solutions. The purpose of this paper is to provide an evaluation method for new energy companies to understand green innovation efficiency and assist decision makers in identifying the most optimal resource allocation approach. The proposed improved SBM model contributes to the literature and to industry practice by (1) providing a reliable evaluation of green innovation efficiency under asymmetric input and output data; (2) determining effective improvement actions based on a slack analysis of environmental variables and random variables that lead to improved process performance; and (3) making fuzzy innovation performance efficient to facilitate understanding and managing innovation resource allocation quality.

Reviewers' creditworthiness is an important edge clue in the elaboration likelihood model (ELM). This paper takes the online travel booked by consumers as an example and uses the questionnaire data of 417 outbound passengers from Guangzhou Baiyun International Airport. The paper examines the influence of reviewers' creditworthiness on consumer purchase intentions in the edge path through a mediated moderation model. Investigate the mediating role of conformity behavior can influence the reviewers' creditworthiness on purchase. Thus, it examines the moderating effect of consumer involvement. The results show that the degree of consumer involvement moderates the relationship between reviewers' creditworthiness, and the purchase intention is achieved through the mediation of conformity behavior. The higher the degree of consumer involvement, the less impact the reviewers' creditworthiness has on conformity behavior, and the weaker the positive effects of its purchase intention are found. Implications for the coronavirus disease 2019 (COVID-19) era are also discussed.

Green innovation has become a core driving force for promoting sustainable development, making the accurate evaluation of enterprises’ green innovation efficiency an important research topic. Based on the Environmental, Social, and Governance (ESG) framework, this paper improves the SBM model to overcome shortcomings such as homogeneity in traditional SBM models during efficiency evaluation. By introducing an asymmetric slack measure, it breaks through the limitation of efficiency value ceilings, enabling gradient ranking of decision-making units and precisely distinguishing between efficient and inefficient enterprises, thereby better assessing the green innovation efficiency of hydrogen energy companies. The study shows that the improved SBM model significantly enhances the accuracy of enterprise efficiency evaluation. The contribution of this paper lies in constructing an improved SBM model integrated within the ESG framework, compensating for the lack of environmental dimensions in traditional evaluation methods, addressing issues of efficiency homogeneity and the static nature of the frontier, and achieving optimized ranking of frontier-efficient enterprises.