This study was prepared to examine the effects of cultural authenticity perception by local people on destination attachment and intention to support cultural heritage tourism. The study also investigated the moderator role of cultural sustainability perception. It was conducted in Manavgat, one of the most popular touristic destinations in Turkey. According to the study results, a positive effect was detected between the perception of cultural authenticity, destination attachment, and the intention to support cultural heritage tourism. In addition, the results indicate the existence of a moderator role of cultural sustainability perception in the relationship between destination loyalty and intention to support cultural heritage tourism. As a consequence of the findings obtained, a number of theoretical and practical suggestions have been presented to sector representatives, destination management organizations, and academics working in the literature.

The primary purpose of this article is to determine the relationship between employer brand attractiveness, which is considered to be critical in achieving sustainable human resource management and organizational commitment, and to reveal the moderating role of perceived organizational support in this relationship. The research was conducted on the employees of 5-star hotels in Manavgat, one of the most popular tourist destinations in Turkey. Data were collected between June and October 2023. The hypothetical model was developed based on the results obtained and was tested using the AMOS program (IBM SPSS AMOS 22). Accordingly, the Process macro (model 1) was found to be the most appropriate model for determining moderating effects. The results of this study revealed a positive relationship between the economic, social, development, and application dimensions of employer brand attractiveness and organizational commitment. On the other hand, it was concluded that interest value did not have a statistically significant effect on organizational commitment. Moreover, it was also determined in the results of this study that perceived organizational support has a moderating role in the relationship between employer brand attractiveness dimensions and organizational commitment. It is believed that the research findings concerning the relationships between the variables and the moderating effect of perceived organizational support will contribute to filling a gap in the relevant literature. In light of the findings, a number of theoretical and practical implications have been presented for tourism and hospitality organizations and academicians on sustainable human resource management.

This research has been conducted to determine the environmental commitment of local people and its effect on the intention to support sustainable tourism development based on the Value–Belief–Norm Theory. In addition to related studies in the literature, the present study also examined the moderating role of environmental education. The study data were obtained from local people living in Manavgat, Antalya, one of the most notable tourism destinations in Turkey. Prior to testing the hypothetical research model through the structural model, the data were examined for outlier calculations, normality distributions, and potential multicollinearity issues. As a consequence of obtaining satisfactory findings, the structural model was tested using the AMOS program. Moreover, the Process macro (model 1) was preferred to measure the moderator effect. The results of this research demonstrate the consistency of the Value–Belief–Norm Theory and show that residents’ personal norms influence their environmental commitment and intention to support sustainable tourism development. Furthermore, the findings of this study revealed the moderating role of environmental education in these relationships. Several theoretical and practical implications have been identified for destination management organizations, industry managers, policy-makers, and academics working in the field.

Bu araştırma, Rekreasyon Yönetimi Bölümü öğrencilerinin “Rekreasyon” kavramına ilişkin sahip oldukları algıları metaforlar yardımıyla ortaya çıkarmak amacıyla yapılmıştır. Bu çalışmanın katılımcıları 2018-2019 eğitim-öğretim yılında Akdeniz Üniversitesi Manavgat Turizm Fakültesi Rekreasyon Yönetimi bölümü ve Turizm Fakültesi Rekreasyon Yönetimi bölümü 1.sınıfında okuyan toplam 64 lisans öğrencisinden oluşmaktadır. Çalışma kapsamında elde edilen verilerin analizinde içerik analizi yönteminden ve kelime sorgusundan yararlanılmıştır. NVIVO 12 programı ile gerçekleştirilen analizlerde öncelikle en çok tekrar eden kelimelerin neler olduğu frekans analizi ile belirlenmiş ve ardından temaların oluşturulabilmesi için belirlenen kelimelere ilişkin kelime diyagramları elde edilmiştir. Metaforun konusu ve kaynağı arasındaki ilişki “gibi” kelimesi ile belirlenmeye çalışılmış; “çünkü” ifadesi ise metaforlara yüklenen anlamın arka planına ilişkin olarak değerlendirilmiştir. Çalışma sonucunda öğrencilerin rekreasyon kavramını; “tuval, kumbara, kum saati, hayat, eğlence, ağaç, psikolojik ilaç, su, lunapark, elma şekeri ve önemli bir organ” gibi metaforlara benzettikleri belirlenmiştir. Araştırmanın bulgularına göre, öğrencilerin 44 adet metafor kullandıkları belirlenmiş ve bunlar toplam 7 kategori altında incelenmiştir. En çok kullandıkları metaforlar “eğlence” (f=17) kategorisinde yer almıştır. Bunu “çeşitlilik/yenilik” (f=13), “yaşam” (f=12), “temel ihtiyaç” (f=11), “rahatlama/dinlenme” (f=6), “spor” (f=4) ve “gereksiz” (f=1) izlemektedir. Çalışma sonucunda elde edilen bulgulara göre, metaforların öğrencilerin rekreasyon kavramına ilişkin sahip oldukları algıları anlamada ve açıklamada önemli birer araştırma aracı olarak kullanılabileceği belirlenmiştir.

Sustainability of biological, social, and economic systems is crucial for protecting our common future and preserving the balance between nature and humans. Environmental concerns should be adopted by all units of society and sustainability awareness should be adapted to all processes through optimum technologies both in daily life and in business management. The basic objective of this article is to determine the effects of green core competencies, green process innovation, and firm performance variables on each other and to examine the moderating role of sustainability consciousness on these effects. A survey and semi-structured interview forms were preferred as data collection methods. In the analysis of the survey data, AMOS was adopted to test the hypothetical model and the Hayes Process macro was employed to determine the moderating effect. The data of interview forms were analyzed with the bag of words model. The research results show that green core competencies positively affect green process innovation and green process innovation positively affects firm performance. In addition, the moderating effect of the attitudinal and behavioral dimensions of sustainability awareness on the impact of green process innovation on firm performance is supported, while the moderating effect of the sustainability knowingness dimension is not supported.

Brand equity and destination branding subjects are among the most important issues in the field of destination marketing that have concerned the business managers and destination management organizations operating in the tourism sector. Particularly in recent periods, as a result of the growing competition, there has been a significant increase in the studies on the branding of a destination. The main objective of this research is to determine the effect of destination brand value on travel intention and examine the moderator role of cross-cultural differences in this effect. Another primary objective of the research is to ascertain the effect of destination brand equity on travel intention. Besides, the moderator role of intercultural difference on the mentioned effect has been examined. The research was carried out with the participation of 395 tourists from different countries in Side, considered one of Turkey's most important tourist destinations. The research data were collected by convenience sampling method, and the created model was tested with structural equation modeling. Besides, Process Macro was used in order to determine the moderator effect. When the research results were examined, it was concluded that the brand equity dimensions of destination brand awareness and destination loyalty had a significant effect on travel intention. In addition to these, tourists from Europe and Asia play a moderator role in this effect. The absence of a study among the studies that measure the relationship between brand equity and travel intention that determines the moderator role of culture reveals the originality of the study and its contribution to the literature. In the light of the results taken from the research, a number of suggestions have been presented to sector representatives, academicians studying in the literature, and destination management organizations, as well.