Gul Coskun Degirmen

Dr. Gul Coskun Degirmen


Research Focus & Metrics

Academic Career Length

8Years (2019-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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25 June 2024 in Sustainability
Verified
Journal Article
Open access
PDF file
NONeslihan Onur
Neslihan Onur
AYAyse Celik Yetim
Ayse Celik Yetim
YGYigit Guven
Yigit Guven
EGEbru Gözen
Ebru Gözen
DODerya Ozilhan Ozbey
Derya Ozilhan Ozbey
GDGul Coskun Degirmen
Gul Coskun Degirmen
The primary purpose of this article is to determine the relationship between employer brand attractiveness, which is considered to be critical in achieving sustainable human resource management and organizational commitment, and to reveal the moderating role of perceived organizational support in this relationship. The research was conducted on the employees of 5-star hotels in Manavgat, one of the most popular tourist destinations in Turkey. Data were collected between June and October 2023. The hypothetical model was developed based on the results obtained and was tested using the AMOS program (IBM SPSS AMOS 22). Accordingly, the Process macro (model 1) was found to be the most appropriate model for determining moderating effects. The results of this study revealed a positive relationship between the economic, social, development, and application dimensions of employer brand attractiveness and organizational commitment. On the other hand, it was concluded that interest value did not have a statistically significant effect on organizational commitment. Moreover, it was also determined in the results of this study that perceived organizational support has a moderating role in the relationship between employer brand attractiveness dimensions and organizational commitment. It is believed that the research findings concerning the relationships between the variables and the moderating effect of perceived organizational support will contribute to filling a gap in the relevant literature. In light of the findings, a number of theoretical and practical implications have been presented for tourism and hospitality organizations and academicians on sustainable human resource management.

15 September 2024 in Sustainability
Verified
Journal Article
Open access
PDF file
GDGul Coskun Degirmen
Gul Coskun Degirmen
DODerya Ozilhan Ozbey
Derya Ozilhan Ozbey
EŞEMİNE ŞARDAĞI
EMİNE ŞARDAĞI
İTİLKNUR ÇEVİK TEKİN
İLKNUR ÇEVİK TEKİN
Durmuş KoçDurmuş Koç
Durmuş Koç
EAemel arik
emel arik
Target groups within an organization adopt its culture, reflecting it in all internal and external business processes. Adopting a green organizational culture in hotels with sustainability certificates plays an important role in reshaping business processes by developing sustainability awareness among employees. Digital transformation, which facilitates corporate culture and business processes, plays a role in employee job satisfaction while also supporting environmental, social, and economic sustainability. This research aims to determine the relationship between green organizational culture, job satisfaction, and competitive advantage variables and to examine the moderating role of digital transformation on these relationships. The data-collecting techniques of choice were surveys and semi-structured interviews. While Amos software (Version 24) was used to test the hypothetical model in the analysis of survey data, a Hayes Process macro was used to determine the moderating effect. The interview forms’ data was analyzed using a bag-of-words model. According to the research results, there is a positive relationship between the participation, consistency, and adaptability sub-dimensions of green organizational culture and job satisfaction, while there is no significant relationship between the mission sub-dimension and job satisfaction. Furthermore, the study reveals the moderating role of digital transformation in the effect of job satisfaction on competitive advantage.

2 July 2024 in Sustainability
Verified
Journal Article
Open access
PDF file
DODerya Ozilhan Ozbey
Derya Ozilhan Ozbey
GDGul Coskun Degirmen
Gul Coskun Degirmen
YGYigit Guven
Yigit Guven
EGEbru Gözen
Ebru Gözen
CHCem Taner Hiçyakmazer
Cem Taner Hiçyakmazer
AAArif Aytekin
Arif Aytekin
This research has been conducted to determine the environmental commitment of local people and its effect on the intention to support sustainable tourism development based on the Value–Belief–Norm Theory. In addition to related studies in the literature, the present study also examined the moderating role of environmental education. The study data were obtained from local people living in Manavgat, Antalya, one of the most notable tourism destinations in Turkey. Prior to testing the hypothetical research model through the structural model, the data were examined for outlier calculations, normality distributions, and potential multicollinearity issues. As a consequence of obtaining satisfactory findings, the structural model was tested using the AMOS program. Moreover, the Process macro (model 1) was preferred to measure the moderator effect. The results of this research demonstrate the consistency of the Value–Belief–Norm Theory and show that residents’ personal norms influence their environmental commitment and intention to support sustainable tourism development. Furthermore, the findings of this study revealed the moderating role of environmental education in these relationships. Several theoretical and practical implications have been identified for destination management organizations, industry managers, policy-makers, and academics working in the field.

16 May 2024 in Sustainability
Verified
Journal Article
Open access
PDF file
DODerya Ozilhan Ozbey
Derya Ozilhan Ozbey
GDGul Coskun Degirmen
Gul Coskun Degirmen
OBOsman Nurullah BERK
Osman Nurullah BERK
EŞEMİNE ŞARDAĞI
EMİNE ŞARDAĞI
ECEMEL CELEP
EMEL CELEP
EGEbru Gözen
Ebru Gözen
Sustainability of biological, social, and economic systems is crucial for protecting our common future and preserving the balance between nature and humans. Environmental concerns should be adopted by all units of society and sustainability awareness should be adapted to all processes through optimum technologies both in daily life and in business management. The basic objective of this article is to determine the effects of green core competencies, green process innovation, and firm performance variables on each other and to examine the moderating role of sustainability consciousness on these effects. A survey and semi-structured interview forms were preferred as data collection methods. In the analysis of the survey data, AMOS was adopted to test the hypothetical model and the Hayes Process macro was employed to determine the moderating effect. The data of interview forms were analyzed with the bag of words model. The research results show that green core competencies positively affect green process innovation and green process innovation positively affects firm performance. In addition, the moderating effect of the attitudinal and behavioral dimensions of sustainability awareness on the impact of green process innovation on firm performance is supported, while the moderating effect of the sustainability knowingness dimension is not supported.

14 January 2022 in Online Journal of Communication and Media Technologies
Verified
Journal Article
Open access
PDF file
GDGul Coskun Degirmen
Gul Coskun Degirmen
ZVZekiye Beril Akıncı Vural
Zekiye Beril Akıncı Vural
SÜSezen Ünüvar
Sezen Ünüvar
Social media platforms enable organizations to deliver their messages to their target audiences much faster and more economically than traditional media channels. This new communication area also offers corporations unique opportunities by providing a dialogue-based communication opportunity with their stakeholders. The aim of this study is to examine how the social media accounts of İzmir Metropolitan Municipality, the third biggest city of Turkey, is used in terms of dialogical communication. Within this context, the article discusses how much the official social media accounts of İzmir Metropolitan Municipality include dialogic principles and how much dialogic communication with followers is achieved. Within the framework of the dialogical communication criteria developed by Kent and Taylor (1998), quantitative content analysis was carried out for the Twitter, Instagram, and Facebook accounts of the said municipality. The social media accounts of the municipality with a high follower rate were found to be successful in dialogic principles that usefulness of information, ensuring revisits, ease of interface and keeping visitors. However, the communication with the followers was found insufficient in Twitter in terms of the dialogic loop principle, and unsuccessful in Facebook and Instagram. The fact that the social media accounts of the İzmir Metropolitan Municipality are not supportive of the dialogue gives the corporation a negative image. For this reason, it is of great importance for the corporation to fulfill the principle of the dialogical loop as soon as possible.

1 April 2024 in Etkileşim
Verified
Journal Article
Open access
PDF file
SÜSezen Ünüvar
Sezen Ünüvar
ZVZ. Beril Akıncı Vural
Z. Beril Akıncı Vural
GDGul Coskun Degirmen
Gul Coskun Degirmen
İnsan faaliyetlerinin yol açtığı iklim krizi, yoksulluk gibi sorunlar ve çözüm içeren atılımlar toplumlar kadar toplumun bir parçası olan kurumların da sorumluluklarını oluşturmaya başlamıştır. Sürdürülebilirliğin kurumun tümü tarafından içselleştirilmesini sağlayacak ana kavram kurum kültürüdür. Bu nitel araştırmada iki kavramın birbiri üzerindeki rolünü ortaya koyabilmek adına sürdürülebilirlik uygulamalarının ölçülebilmesinde kullanılan De Grosbois’in (2016) kurumsal sürdürülebilirlik temaları ile kurum kültürünün ölçülebilmesine olanak sağlayan Robbins’in (1990) kurum kültürü boyutlarından (Robbins, 1990, s. 439’dan akt. Vural, 2016, s. 60) yararlanarak hazırlanmış yarı yapılandırılmış görüşme formu ile derinlemesine görüşmeler yapılmıştır. Buna göre; kurum kültürünün kurumsal sürdürülebilirlik çalışmalarını desteklediğini ortaya çıkmış, eğitim kurumlarının, kültürlerini oluşturan vizyon ve misyonlarına sürdürülebilirlikle ilgili temalar ekledikleri belirlenmiştir. Okullarda çevresel sürdürülebilirlik ve toplumsal katkı konularında çalışmalar ağırlık kazanırken, sürdürülebilirlik ilkeleri oryantasyon ve çeşitli etkinlikler, kurum içi iletişim araçları ve sosyal medya aracılığıyla yerleştirilerek yeni gelen çalışanlara aktarılmaktadır.