Purpose: The purpose of this paper is to examine the adoption of e-banking in Colombia, including a comprehensive analysis of consumer trust in this type of transaction and of the impact of the current government policy to promote e-commerce. Design/methodology/approach: An empirical investigation based on the UTAUT2 model collected data from throughout the country to develop 600 online questionnaires. Findings: The proposed model was validated in that the factors hypothesised to build trust in the use of electronic banking were shown to be significant: trust, performance expectancy and effort expectancy had a positive impact on the use of financial websites in Colombia, while government support did not have a significant impact. Research limitations/implications: The study explains the antecedents to trust, as well as the government support variable, and concludes by producing a model that is highly successful in predicting financial customers’ online behaviour. Practical implications: The results can help Colombia’s Government and private banks to further develop trust and other conditions necessary for e-banking. Social implications: Studies on the adoption of electronic banking provide users of these services solutions for their needs. Government policies to support the development of e-banking are not viewed favourably by Colombians. Originality/value: This study is one of the first to present empirical findings on the acceptance of e-banking in Latin America; it further presents a model that integrates the most important variables needed for an analysis of the acceptance of e-banking.

The aim of this paper is to explore the differences between males and females in the acceptance of eWOM information. For this purpose, the Information Acceptance Model (IACM), which addresses the characteristics that are evaluated in the use and attitude towards the use of information and play a role in the purchase decision-making process, as demonstrated in the literature, has been used as a reference. An empirical model, which is expected to be validated from the information collected through an online questionnaire completed by 271 users of social networking sites in Spain, has been used. A structural equation model (SEM) is introduced to calculate the measurement structure of the variables and the relationships between them. This paper provides useful insights into the understanding of the differences in the behaviour of males and females regarding online eWOM, and therefore could imply differentiated online marketing and reputation management activities.

Este estudio explora las diferencias entre compradores y no compradores en la adopción de la intención de compra electrónica en Colombia. Basado en la Teoría Unificada de Aceptación y Uso de la Tecnología (UTAUT), se establece un modelo teórico que incluye cinco variables: Expectativas de Rendimiento, Expectativas de Esfuerzo, Influencia Social, Condiciones Facilitantes y Riesgo. Los resultados empíricos obtenidos de una muestra final de 1.836 encuestas, resaltan la alta importancia de las Expectativas de Rendimiento que puede dar este canal comercial para ambos grupos, así mismo la Influencia Social es otro factor determinante de la compra electrónica. Así mismo, se realizó un estudio exploratorio del efecto moderador del nivel de estudios y nivel socioeconómico para cada grupo, encontrándose fuertes indicios de influencia de estas variables demográficas, lo cual permite suponer como conclusión de gran aporte para este país, que el acceso a la compra electrónica esta relacionada fuertemente con el estatus social.

The aim of this paper is to examine the moderating effects in the adoption of e-commerce as the diffusion state in a country, emphasising the characteristics presented by each country according to the development of this commercial channel. Secondary exploratory data analysis showed primary relationships of development of e-commerce adoption and variables used to describe it, such as social influence and expectations of effort.

Este artículo se presenta como una reflexión, a partir de una revisión de la literatura sobre la inserción laboral del graduado universitario en España y Latinoamérica; el panorama de globalización, volatilidad económica, aumento de graduados universitarios y otros fenómenos generan dificultad en el acceso al mercado laboral de quienes terminan su paso por la universidad, desde los estudios de segundo ciclo (carrera profesional) hasta tercer ciclo de formación (postgrados). Los resultados encontraron que existen pocos estudios en el área, a pesar de que es en los últimos años donde se han desarrollado, especialmente a finales de la década pasada, así mismo, se detectaron estudios respecto al egresado y a su empleabilidad, analizando básicamente datos estadísticos con los ingresos (tipo de empleo y salario) y, por otra parte, otros estudios que buscan relaciones con la reorganización y los cambios en la educación superior. Como una de las conclusiones más importantes, se tiene que los estudios sobre el tema han detectado las debilidades y fortalezas del recién graduado, así como otros han permitido conocer los requerimientos y puntos de atención en la formación específica que buscan las empresas.

Purpose: The purpose of this paper is to know if the loyalty of online purchasing is determined by the final perceptions of product quality and brand reputation in the online community of lingerie customers. Design/methodology/approach: The authors used an exploratory model which aspects in previous studies have evaluated satisfaction, loyalty and trust in electronic shopping, in order to examine whether the customer’s perception of the quality and innovation of the final product sold through e-commerce and reputation in the examined was made “Virtual Community” are key factors in creating loyalty. The sample was obtained from a lingerie company which sells its products in Europe in the website leonisa.com, the data were analysed with the software SmartPLS, validating the proposed relationships between customer perceptions on the purchased product and loyalty to the brand. Findings: The results demonstrate theoretical conceptions regarding product characteristics (Quality, Innovation and Satisfaction), and constructs brand (Virtual Community, Reputation and Trust). Research limitations/implications: This paper presents a case study for a specific brand as exploratory research in the lingerie industry, this must be validated with this type of product for other companies. Practical implications: This research has elements of support for management, companies will turn attention to the satisfaction of consumers and to maintain goods levels of reputation in the virtual community. Social implications: This research shows a real case of the correct implementation of brand strategy, detailing how customers are valued and therefore provides valuable information for customers and companies. Originality/value: This exploratory study provides a new analysis of product quality factors that were not directly related to the loyalty of electronic purchasing, also, it allows the fashion industry to have elements of support for management and quality control, and that hypotheses relating to the product quality and loyalty in the electronic shopping is confirmed.