This study analyzed the relationship between environmental and cognitive factors and the entrepreneurial intentions of business students from the perspective of the Planned Behavior Theory. Data were collected in the classroom through a questionnaire that was distributed to 229 freshmen in the first year of the Accounting, Economics and Administration course, and the analysis was carried out using the Partial Least Squares - Structural Equation Model (PLS-SEM). It was found that education and conducive business environments are predictive of cognitive factors, such as a favorable evaluation of an entrepreneurial career choice and social pressures, with indirect effects on intentions to undertake entrepreneurship (EI). In addition, entrepreneurial intentions are influenced by cognitive factors, such as a positive evaluation of an entrepreneurial career and perceived entrepreneurial ability. This demonstrates that environmental factors potentiate cognitive factors and, indirectly, the intention to undertake entrepreneurship (EI). It was identified that public policies do not influence the perceived entrepreneurial capacity and that social pressures are not predictive of the surveyed students’ intentions to undertake entrepreneurship. These data require the attention of universities and governments to create environments that are conducive to entrepreneurship and students’ decisions to engage with sustainable projects and business models. It is concluded that environmental factors are predictive of cognitive aspects with positive and significant effects on the entrepreneurial career intentions of university students. An entrepreneurial attitude and the ability to transform ideas into actions create space for the promotion of a student micro-entrepreneur and the cultivation of a sustainable entrepreneurial culture in higher education.

This study analyzed the relationship between contextual factors, personal factors, and entrepreneurial intentions of business area students from the perspective of the Theory of Planned Behavior. Data were collected using a questionnaire applied to 229 entering the courses, and the analysis was carried out using Structural Equation Modeling (PLS-SEM). The results demonstrated that: a) H1a: education had a positive influence on the choice of an entrepreneurial career, and b) H1b: business-friendly environments reinforce this choice, influenced by broader social and cultural support. This demonstrates that environmental, factors enhance cognitive factors and the intention to undertake. The results also showed that: c) H2c: the perception of abilities to start a business, and d) H2a: the favorable evaluation of choosing an entrepreneurial career, are determining elements of entrepreneurial intentions in the studied context. However, the negative relationship between e) H1c: government incentives and the ability to start a business, and f) H2b: the influence of social and environmental on entrepreneurial intentions requires attention from universities and governments in promoting environments conducive to entrepreneurship, the choice of an entrepreneurial career and the decision of young people to get involved in sustainable business projects. In conclusion, environmental and psychological aspects have positive and significant effects on the entrepreneurial career intentions of higher education students, opening space for governments and universities to promote student entrepreneurship with the sustainability business as beliefs and values.

A intenção empreendedora tem sido objeto de uma grande quantidade de pesquisas nos últimos anos, tanto no âmbito internacional quanto no Brasil. A revisão bibliográfica atualizada acerca dos autores brasileiros nos últimos cinco anos mostra que houve um aumento significativo na produção de conhecimento sobre este tema. No entanto, mesmo com esse aumento, o Brasil ainda ocupa uma posição baixa em relação a outros países, estando em 26º lugar. A revisão bibliográfica atualizada apresentada neste artigo teve como objetivo analisar a produção científica sobre intenção empreendedora nos últimos cinco anos, sobretudo observando como o Brasil tem evoluído em pesquisas acerca do tema. Esta pesquisa possui abordagem quantitativa, e configura-se como uma revisão bibliométrica. Os dados foram coletados na base de dados Scopus®, em fevereiro de 2023, por meio do descritor “entrepreneurial intention”. Foram identificados um total de 2.120 títulos, compreendidos entre artigos para a realização da análise de 2018 a 2022. Os resultados da revisão indicam que a principais áreas de publicações são, negócios, gestão e contabilidade, Ciências Sociais, Economia e Finanças, evidenciando quão amplo é o tema e sua aplicabilidade. Além disso, a revisão identificou lacunas na pesquisa, incluindo a falta de estudos sobre a intenção empreendedora em contextos específicos, como pequenas empresas e economias emergentes. Em resumo, a revisão bibliográfica atualizada apresentada neste artigo fornece uma visão geral da literatura recente sobre intenção empreendedora e destaca as tendências e lacunas na pesquisa. Isso é importante para guiar futuras pesquisas e políticas para apoiar o empreendedorismo. A revisão demonstra a necessidade de mais pesquisas sobre intenção empreendedora em diferentes contextos e de uma abordagem interdisciplinar para compreender melhor esse fenômeno complexo. Palavras-chave: Intenção Empreendedora, Revisão Bibliográfica, Tendências Recentes.