Commercial pedestrian streets significantly enhance urban life. Previous research often depends on limited survey data or subjective evaluations, which fail to fully capture the impact of street elements on spatial vitality under diverse spatiotemporal conditions. This study, conducted in Beijing’s Sanlitun commercial district, analyzes pedestrian data from six branch roads collected via WiFi detection to determine how various spatial elements influence the vibrancy of commercial pedestrian streets. The results show a positive correlation between street width, ranging from 5.88 to 10.83 m, and vitality. Furthermore, the influence of different street elements on vitality varies notably. During the daytime, street width is the most effective element for enhancing vitality, with a maximum standardized coefficient of 1.717. However, at night, the associations between advertising area, store type, and vitality diminish. The street recording the highest nighttime vitality peaked at a pedestrian count of 91.7831. The contribution of street width to enhancing nighttime vitality is 2.49 times greater than at noon on non-working days, 2.01 times more than on working days, and 2.92 times higher than the impact of tables and chairs. Therefore, street design should prioritize street width, ground floor interface permeability, number of tables and chairs, store density, advertising area, and store type.

Pedestrian vitality in commercial streets is influenced by various factors, among which the spatial form of the street and the resulting thermal environment have a significant impact. This study, from the perspective of thermal comfort, combines thermal comfort simulation with pedestrian simulation to establish an optimization model based on pedestrian vitality. The model aims to analyze and quantify the impact of street spatial form on thermal comfort and pedestrian vitality, providing a comprehensive evaluation of optimization schemes for commercial street spaces. Firstly, the study identifies the levels of spatial design parameters for commercial streets and generates optimized design scenarios for commercial street spaces. Using the simulation platforms Rhino 7 Grasshopper and MATLAB R2023a, a pedestrian simulation model guided by thermal comfort is constructed and validated against empirical data. Next, the influence of commercial street spatial design parameters on store visitations is assessed, identifying the most critical design parameters. Finally, design strategies for commercial streets are proposed based on vitality-oriented layouts. The results indicate that the spatial form of the street significantly affects store visitations, with the street width-to-height ratio being the most influential factor, followed by street orientation and interface form. NW-SE-oriented streets show a 47.2% higher Total Store Visitations (TSV) value compared to E-W-oriented streets, while E-W streets exhibit a Differential Store Visitation (DSV) value 4.47 times that of NW-SE streets. Streets with a W/H ratio of 0.25 have a 54.9% higher Total Store Visitations value than those with a W/H ratio of 0.9, and streets with a W/H ratio of 0.65 exhibit a Differential Store Visitations value 1.21 times that of streets with a W/H ratio of 0.25. Considering overall street vitality, the study recommends NW-SE- and NE-SW-oriented streets, with a width-to-height ratio between 0.25 and 0.4. The study also proposes strategies for the modification and expansion of streets in different orientations, providing the scientific basis and optimization recommendations for the planning and renovation of commercial streets in cold regions during summer.

In the context of increasingly extreme high temperatures during the summer in cold regions, the spatial vitality of urban blocks is significantly affected. In order to enhance the summer vitality of sustainable urban neighborhoods, this study explores the mechanisms of street elements and vitality under the guidance of thermal comfort. Taking an urban pedestrian street in Sanlitun, Beijing, during a summer day as the research subject, this study systematically analyzed the impact of environmental factors such as street orientation, aspect ratio, three-dimensional greenery of trees, and tree spacing on the thermal comfort of street space. By quantitatively analyzing the relationship between thermal comfort and pedestrian vitality in different street spaces, this study reveals the mechanisms by which environmental factors enhance the summer usability and spatial vitality of pedestrian streets. The research results indicate that street vitality shows a gradually increasing trend throughout the day, particularly between 12:00 and 16:00, when thermal comfort significantly affects people’s vitality. Furthermore, univariate analysis reveals that the street aspect ratio is the primary factor influencing the spatial vitality of the southern section of the Sanlitun Taikoo Li pedestrian street, with a characteristic average of 8.28 over a week. Finally, the results of the multi-factor analysis show that, when enhancing street vitality, priority should be given to the interactions between street aspect ratio, tree greenery, temperature, and physiological equivalent temperature, where the correlation coefficient between street aspect ratio and vitality is 0.70, and that between temperature and physiological equivalent temperature is 0.63, both showing positive correlations. Research shows that, in street planning, a reasonable building aspect ratio (1:2 to 1:4) and scientific green design are key. By carefully controlling the planting density and greenery configuration of trees, optimal street space effects can be achieved. This study proposes sustainable urban design strategies by optimizing street space design and improving environmental thermal comfort, aiming to enhance the summer vitality of urban blocks in cold regions and advocate for a sustainable development model that combines ecological and social benefits.