This paper proposes the assessment of the impacts of using electric vehicles for urban service trips. In particular, the focus is on trips performed for delivering and installing products, as well as for reverse logistics. Such components of commercial traffic in urban areas have not received the level of attention it deserves. In fact, recent research on commercial traffic mainly deals with shop restocking, service visits to establishments and e-commerce deliveries, and limited attention has been paid to the service sector (e.g., installation, maintenance, repairs) which can have a high impact on city sustainability in terms of pollution emissions, congestion as well as land use for parking. Furthermore, pushed by the current trend towards the promotion of electric vehicles, an assessment is developed comparing potential service patterns using real data from the inner area of Rome (Italy) when the electric fleet replaces the traditional one. Results show the opportunity to decouple the delivery operation from the installation one, and to integrate service with reverse logistics. These significant results could address the adoption of suitable integrated urban policies to make the most of the opportunities arising from the use of electric vehicles.