The importance of natural resources in tourism has been widely recognized, and the conservation of forest ecology is seen as a key factor in promoting sustainable tourism. However, there is a lack of in-depth research on sustainable nature tourism and forest ecology conservation that incorporates tourist demands. In this study, a questionnaire survey was conducted with 370 tourists from Royal Belum State Park, Malaysia, and the KANO model was combined with the Analytic Hierarchy Process (AHP) to categorize and weigh the demands. The data analysis showed that out of 22 demand indicators, 5 indicators were must-have qualities, 8 indicators were one-dimensional qualities, 5 indicators were attractive qualities, and 4 indicators were indifferent qualities. Based on the AHP, a more precise weighting between different demands was obtained, showing the importance of tourist demands. The results of the study not only enriched the theoretical framework of forest wellness tourism but also contributed to helping tourism developers in Royal Belum State Park to formulate a more targeted development strategy to promote the sustainable development of nature tourism, as well as helping to provide a scientific basis for guiding the conservation of forest ecology.

The continuous development of the economy and the constant improvement in living standards have led tourists to have higher expectations for the entire travel experience. However, outdated Pingyao lacquerware tourism souvenirs have struggled to attract tourists’ attention and cannot better meet their demands. It is worth considering whether analyzing tourists’ demands could solve the current issues with lacquerware tourism souvenirs. To address this question, tourists in the Pingyao region were surveyed, and semi-structured interviews and questionnaires as research methods. Initially, semi-structured interviews were conducted with tourists in the Pingyao region to obtain the initial demand indicators for Pingyao lacquerware tourism souvenirs. Based on a literature review and expert summaries, 21 demand indicators were selected for the KANO model questionnaire, and 400 tourists were surveyed using stratified sampling. Data analysis revealed that of the 21 demand indicators evaluated by tourists, 5 as must-be quality, 7 as one-dimensional quality, 5 as attractive quality, and 4 as indifferent quality. The results of this study indicate that the demand attributes evaluated are related to tourists’ satisfaction levels, and the lack of these attributes could lead to dissatisfaction with lacquerware tourism souvenirs. Tourists have shown a strong demand for appearance and a desire for functional diversification in lacquerware souvenirs, with higher expectations for regional and commemorative aspects. Due to the uniqueness of lacquerware materials, tourists have highly prioritized safety and environmental friendliness. Combining the KANO model and AHP have better-assisted researchers in identifying the quality types and importance of tourist demands, providing more targeted insights for designing Pingyao lacquerware tourism souvenirs.

Outdoor experiences significantly enrich intangible cultural heritage tourism, yet limited interaction often restricts deep cultural learning. This research investigates how a mobile application, grounded in experiential learning theory, enhances tourists’ learning about Tang Sancai, a form of Chinese intangible cultural heritage, in the outdoor setting of Sancai Town, Luoyang. Employing a theory learning behavior design scenario framework, the application integrates activity-based exploration, reflective multimedia content, and immersive simulation scenarios to promote active participation, critical reflection, and context-rich outdoor learning experiences. Controlled experiments using pre- and post-tests and questionnaires revealed that participants using the application significantly outperformed those using conventional digital tools in knowledge retention, comprehension, and experiential learning outcomes. Technology acceptance analysis highlighted perceived usefulness as a critical driver of learning success. However, limited effects on behavioral progression suggest that short-term digital interactions may not sustain long-term behavioral change. This research offers a replicable mobile learning framework for outdoor cultural education, extends experiential learning theory to informal tourism contexts, and provides practical insights into using technology to enrich outdoor educational experiences, while supporting heritage preservation.

With the increasing importance of urban green spaces in leisure, ecology, emergency management, and other functions, urban forest parks play a key role in enhancing urban tourism resilience. Tourists are closely related to this, but current research lacks discussion on the sustainable development of urban forests and tourism resilience from the perspective of tourist demand. Therefore, this study took Kunming Xishan Forest Park as an example, conducted a questionnaire survey of 385 tourists, and identified tourist demands and weights through in-depth analysis using the KANO model and AHP. The results data show that among the 23 demand indicators across five dimensions, six are must-be qualities, eight are one-dimensional qualities, six are attractive qualities, and three are indifferent qualities. Based on the AHP analysis, we further investigated the weight of each demand indicator. The results of this study not only provide practical support and strategic guidance for the spatial planning and design of urban forests, thereby enhancing the sustainable development of urban tourism resilience, but also contribute to theories of urban tourism resilience and offer a reference source for other cities with similar aspirations.

Lacquerware is one of the oldest traditional handicrafts in China. Pingyao lacquer art began in the Spring and Autumn Period, developed better in the Tang Dynasty, and reached its peak in the Ming and Qing Dynasties, when Pingyao lacquerware was exported both at home and abroad with the continuous development of Jin merchant culture. Pingyao lacquer art gained popularity as a handicraft culture of the time. The lacquer decorative ornaments of this period were also influenced by religion and rulers on top of that, forming a fine and rich style characteristic. At the same time, its different themes and painting styles reflect the outlook and spirituality of the local people. This study takes the animal and plant ornamentation of Pingyao lacquerware in the Ming and Qing dynasties as the main object, based on a large number of photographic materials, and systematically analyzes and summarizes the morphological categories and cultural implications of the decorative ornamentation of Pingyao lacquerware through literature and fieldwork, which is an in-depth investigation and study of the animal and plant ornamentation of Pingyao lacquerware, making up for the deficiencies of the existing decorative ornamentation studies, contributing to the inheritance and development of traditional decorative ornamentation, and providing a basis for modern decorative ornamentation design. It is also conducive to the inheritance and development of traditional decorative ornamentation and provides a basis for modern decorative ornament design.