The ornamental craftsmanship of the doors and windows of Hui-style architecture demonstrates the centuries-old, intangible culture of Huizhou, of which the Huizhou three carvings (brick, stone, and wood carvings) have received increasing attention from researchers in recent years. This study aims to identify the characteristics of the Huizhou three carvings of doors and windows in Hui-style architecture in order to better preserve and develop this ornamental craftsmanship. To achieve this aim, an ethnographic design was used. The study found that the history, process, and location of Huizhou three carvings have obvious regional characteristics. This study can be useful for all stakeholders (scholars, architects, and craftsmen) in Hui-style architecture.

The impact of regional architecture on residents’ identities varies, involving complex emotional aspects. We conducted an in-depth study of the deep connection between regional architecture and identity in China’s Huizhou and Minnan regions, highlighting its key role in stimulating authentic pride. Initially, we carried out a survey among 433 residents from both regions using questionnaires to obtain quantitative data, revealing the mediating role of authentic pride. Subsequently, we conducted in-depth interviews with 20 residents from 4 villages of the 2 regions, and the coding results explained the multidimensional reasons behind the quantitative analysis outcomes. This research not only deepened the understanding of how regional architecture impacts identity recognition but also highlighted the urgency of preserving regional culture under the pressures of globalization and modernization. Moreover, this study provided strong reasons for the preservation of architectural heritage, emphasizing its importance as a cornerstone of identity and a means to enhance community cohesion.

The importance of natural resources in tourism has been widely recognized, and the conservation of forest ecology is seen as a key factor in promoting sustainable tourism. However, there is a lack of in-depth research on sustainable nature tourism and forest ecology conservation that incorporates tourist demands. In this study, a questionnaire survey was conducted with 370 tourists from Royal Belum State Park, Malaysia, and the KANO model was combined with the Analytic Hierarchy Process (AHP) to categorize and weigh the demands. The data analysis showed that out of 22 demand indicators, 5 indicators were must-have qualities, 8 indicators were one-dimensional qualities, 5 indicators were attractive qualities, and 4 indicators were indifferent qualities. Based on the AHP, a more precise weighting between different demands was obtained, showing the importance of tourist demands. The results of the study not only enriched the theoretical framework of forest wellness tourism but also contributed to helping tourism developers in Royal Belum State Park to formulate a more targeted development strategy to promote the sustainable development of nature tourism, as well as helping to provide a scientific basis for guiding the conservation of forest ecology.