The limitations surrounding the education and teaching of green building courses in higher education institutions are becoming increasingly evident. The roles of instructors, the learning environments of green building-related courses, and the impact of student engagement in these courses are attracting significant academic interest. This study delves into the cross-level mediating roles of the green building learning climate and helping behaviors, exploring the link between instructors’ sense of responsibility and student engagement. It employs a multi-layer structural equation model for statistical analysis, utilizing paired survey data from 543 students and 51 instructors of green building courses, based on social cognitive theory. This paper incorporates the educational psychology concepts of “climate” and “mutual aid” with the green building learning climate and mutual aid behaviors. It provides a theoretical analysis of how instructors’ sense of responsibility in colleges influences students’ learning of green building knowledge and skills. By merging the ideas of “climate” and “mutual aid”, this study aims to theoretically examine the impact of instructors’ responsibility on student engagement with green building concepts. This approach seeks to offer new theoretical insights for pedagogical studies in green building courses.

Green buildings play a pivotal role in advancing ecological civilization and promoting green, low-carbon development. Numerous studies have delved into the construction techniques, process attributes, economic benefits, risk management, and benefit assessments associated with green buildings. Concurrently, research on the profitability models, marketing strategies, and public purchasing intentions of commercial fitness clubs has also yielded extensive findings. Yet, there is a noticeable gap: limited research has investigated the nexus between green building development and consumers’ propensity to purchase fitness services from these commercial establishments. Building upon the foundation set by previous scholars and employing the Extended IAD Decision-Making Model, this study utilizes the PLS-SEM method to analyze collected questionnaire data. Through path analysis, we examine the relationships between variables. Our findings indicate that: (1) Positive perceptions of green building consumption bolster the purchasing intentions toward fitness services in commercial fitness clubs. (2) Perceived risk mediates the relationship between green building consumption perceptions and consumers’ fitness service purchasing intentions in commercial fitness clubs. (3) Environmental awareness enhances the correlation between green building consumption perceptions and the propensity to purchase services in these clubs. The goal of this research is to underscore the importance of green buildings both in environmental and economic contexts and to offer insights that can elevate the profitability of commercial fitness clubs.

The green transformation of sports stadiums has now become an inevitable trend for the sustainable development of sports. This study synthesized consumer behavior research and green consumption research, based on the CAC model, to explore the role of cognitive and affective interactions on the promotion of the intention behind green sports stadium consumption, discussing the role of environmental cognition at the cognitive level and subdividing its connotations into the three categories of a sense of environmental responsibility, environmental protection awareness, and green self-efficacy, introducing at the same time a natural connection into the field of green sports consumption, based on which the green perceived value and green trust fusion are jointly used as affective factor variables. The data from 463 questionnaires were used to construct a structural equation model for empirical analysis, and the following results were shown: First, environmental cognition, environmental responsibility, environmental awareness, and green self-efficacy have a positive effect on green stadium consumption; second, green building perceived value and trust play a mediating role in the relationship between environmental cognition and green stadium consumption intention; third, nature connection and green building perceived value and trust play a positive role in the relationship between environmental cognition and green stadium consumption intention. The purpose of this study was to explore the interaction between cognition and emotion on the the intention behind the consumption of green stadiums from the psychological level of consumers, so as to provide a reference for improving consumers’ green sports consumption and accelerating the development of the green sports industry.

In light of China’s burgeoning sports competition and performance sector, the evident shift towards diverse sports consumption preferences underscores an urgent need to refine the current consumption structure. Notably, the underdeveloped ornamental sports consumption sphere impedes the evolution of this structure. This study, focusing on the pivotal demographic in the sports event consumption market—college students, deploys a questionnaire-based approach to explore patterns in ornamental sports consumption, internet usage behavior, perceived value associated with ornamental sports, and trust towards this mode of consumption. Leveraging the Stimulus-Organism-Response (SOR) model and integrating various theories, we constructed hypothetical models. Utilizing structural equation modeling, we probed the intricate relationships among these variables through path analysis. This empirical investigation specifically scrutinized the impact of college students’ internet behavior on their spectator sports consumption, extending to the intermediary roles played by the perceived value and trust related to ornamental sports. Key findings indicate: (1) A direct positive correlation exists between college students’ internet behaviors and their affinity for spectator sports. (2) The perceived value of ornamental sports acts as a mediator between students’ internet activities and their consumption behaviors. (3) Trust in ornamental sports consumption mediates the relationship between internet usage and consumption patterns.