Folakemi Ololade Amao

Mrs. Folakemi Ololade Amao


Research Focus & Metrics

Academic Career Length

3Years (2024-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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27 May 2024 in Algorithms
Verified
Journal Article
Open access
PDF file
Victor ChangVictor Chang
Victor Chang
KHKarl Hall
Karl Hall
QXQianwen Xu
Qianwen Xu
FAFolakemi Ololade Amao
Folakemi Ololade Amao
MGMeghana Ashok Ganatra
Meghana Ashok Ganatra
VBVladlena Benson
Vladlena Benson
Customer churn is a significant concern, and the telecommunications industry has the largest annual churn rate of any major industry at over 30%. This study examines the use of ensemble learning models to analyze and forecast customer churn in the telecommunications business. Accurate churn forecasting is essential for successful client retention initiatives to combat regular customer churn. We used innovative and improved machine learning methods, including Decision Trees, Boosted Trees, and Random Forests, to enhance model interpretability and prediction accuracy. The models were trained and evaluated systematically by using a large dataset. The Random Forest model performed best, with 91.66% predictive accuracy, 82.2% precision, and 81.8% recall. Our results highlight how well the model can identify possible churners with the help of explainable AI (XAI) techniques, allowing for focused and timely intervention strategies. To improve the transparency of the decisions made by the classifier, this study also employs explainable artificial intelligence methods such as LIME and SHAP to illustrate the results of the customer churn prediction model. Our results demonstrate how crucial it is for customer relationship managers to implement strong analytical tools to reduce attrition and promote long-term economic viability in fiercely competitive marketplaces. This study indicates that ensemble learning models have strategic implications for improving consumer loyalty and organizational profitability in addition to confirming their performance.