This page has only limited features, please log in for full access.
This study conducted two experiments to investigate the relationship among calorie-ending, health motivation, price-ending and desire to save money from food consumption. For Study 1, an online experiment employing a 2 (culinary tour advertisement: up to 1,999 calories per day vs. up to 2,000 calories per day) × 2 (health motivation: high or low) between-subjects design was conducted. For Study 2, an online experiment employing a 2 (price-ending: 1,999 calories culinary tour at $60.00 vs. 1,999 calories culinary tour at $59.99) × 2 (health motivation: high or low) × 2 (level of desire to save money: high or low) between-subjects design was conducted. Study 1’s findings indicated that highly health-motivated consumers are more likely to purchase a culinary tour with 1,999 calories and feel anticipated guilt for participating in a culinary tour with 2,000 calories. Study 2 found a significant three-way interaction between health motivation, desire to save money from consumption and price-ending with odd-ending calories via a three-way ANOVA. The findings revealed a statistically significant, simple two-way interaction between health motivation and desire to save money from consumption of the 1,999 calories culinary tour at $59.99, but not for the 1,999 calories culinary tour at $60.00. Foodservice marketers need to use calorie information based on the left-digit or level effect, to lead consumers to simultaneously reduce a level of anticipated guilt for purchasing the culinary tour and enjoy the provided foods and drinks.
Jihye Kim; Minseong Kim. How Do Calorie‐Ending and Price‐Ending Matter in the Food Consumption Decision‐Making? International Journal of Consumer Studies 2021, 1 .
AMA StyleJihye Kim, Minseong Kim. How Do Calorie‐Ending and Price‐Ending Matter in the Food Consumption Decision‐Making? International Journal of Consumer Studies. 2021; ():1.
Chicago/Turabian StyleJihye Kim; Minseong Kim. 2021. "How Do Calorie‐Ending and Price‐Ending Matter in the Food Consumption Decision‐Making?" International Journal of Consumer Studies , no. : 1.
During and after the COVID-19 pandemic, consumers are more likely to adapt and use Bitcoin for their daily transactions. Responding to this trend, this study examines the antecedents (i.e., perceived behavioral control, subjective norm, and financial self-efficacy) and consequence (i.e., behavioral intention to use Bitcoin) of general consumers’ attitudes toward money (i.e., power-prestige, retention-time, distrust, quality, and anxiety) based on the theory of planned behavior. This study employed three waves of data collection from general consumers in the United States who were interested in Bitcoin. The findings revealed that perceived behavioral control had significant influences on power-prestige, retention-time, distrust, quality, and anxiety. The results also indicated that subjective norm had a significant impact on retention-time, distrust, and anxiety. The outcomes addressed that financial self-efficacy significantly affected power-prestige, retention-time, distrust, quality, and anxiety. Lastly, the results found that behavioral intention to use Bitcoin was significantly influenced by power-prestige, retention-time, and distrust. Based on the empirical findings, this research proposes theoretical and practical implications for the cryptocurrency context.
Minseong Kim. A Psychological Approach to Bitcoin Usage Behavior in the Era of COVID-19: Focusing on the Role of Attitudes Toward Money. Journal of Retailing and Consumer Services 2021, 62, 102606 .
AMA StyleMinseong Kim. A Psychological Approach to Bitcoin Usage Behavior in the Era of COVID-19: Focusing on the Role of Attitudes Toward Money. Journal of Retailing and Consumer Services. 2021; 62 ():102606.
Chicago/Turabian StyleMinseong Kim. 2021. "A Psychological Approach to Bitcoin Usage Behavior in the Era of COVID-19: Focusing on the Role of Attitudes Toward Money." Journal of Retailing and Consumer Services 62, no. : 102606.
This study examines the structural relationships between the perceived value dimensions of quality, emotional, price, and social, positive and negative emotions, psychological well-being, and loyalty in the video game context along with the moderating role of the perceived severity of COVID-19. This study collected data from 258 video game consumers in the United States via three waves of surveys. The findings of structural equation modeling revealed significant associations among the perceived value dimensions, emotions, psychological well-being, and loyalty. In addition, the moderating role of the perceived severity of COVID-19 showed that the impact of video game consumers' positive emotions on psychological well-being would be weaker with a high level of perception of the severity of COVID-19. Based on the empirical results, this research proposes theoretical (i.e., extension of the cognitive appraisal theory in a digital environment, and integration of the cognitive appraisal theory with the two-factor theory of motivation) and practical implications (i.e., how to increase levels of users’ psychological well-being and loyalty via video games) for the video game industry during and after the era of COVID-19.
Minseong Kim. Does playing a video game really result in improvements in psychological well-being in the era of COVID-19? Journal of Retailing and Consumer Services 2021, 61, 102577 .
AMA StyleMinseong Kim. Does playing a video game really result in improvements in psychological well-being in the era of COVID-19? Journal of Retailing and Consumer Services. 2021; 61 ():102577.
Chicago/Turabian StyleMinseong Kim. 2021. "Does playing a video game really result in improvements in psychological well-being in the era of COVID-19?" Journal of Retailing and Consumer Services 61, no. : 102577.
Based on the environmental psychology theory, this research conceptualizes and investigates the dimensions of e-servicescapes, and examines how each dimension influences fitness application and wearable device users’ emotions, satisfaction, and behavioral intention to continuously work out via the technology. This study employed three waves of surveys within the United States to collect data (N = 343), and conducted a path analysis to rigorously assess the proposed paths between identified constructs. The empirical findings revealed the significant determinants of negative emotion (i.e., usability, security, customization, entertainment value, interactivity, originality of design, relevance of information, and social factors) and positive emotion (i.e., usability, customization, entertainment value, interactivity, and relevance of information). Also, satisfaction was significantly impacted by both positive emotion and negative emotion, and behavioral intention was significantly influenced by positive emotion and satisfaction. Based on these findings, this study suggests theoretical (i.e., classification of the e-servicescape dimensionality and integration of the environmental psychology theory with the two-factor theory of motivation, focusing on a digital environment) and practical implications (i.e., ways to increase levels of consumer satisfaction with the technology and intention to continuously exercise with the technology) for scholars and practitioners in the fitness and mobile application/wearable device industries.
Minseong Kim. Conceptualization of e-servicescapes in the fitness applications and wearable devices context: Multi-dimensions, consumer satisfaction, and behavioral intention. Journal of Retailing and Consumer Services 2021, 61, 102562 .
AMA StyleMinseong Kim. Conceptualization of e-servicescapes in the fitness applications and wearable devices context: Multi-dimensions, consumer satisfaction, and behavioral intention. Journal of Retailing and Consumer Services. 2021; 61 ():102562.
Chicago/Turabian StyleMinseong Kim. 2021. "Conceptualization of e-servicescapes in the fitness applications and wearable devices context: Multi-dimensions, consumer satisfaction, and behavioral intention." Journal of Retailing and Consumer Services 61, no. : 102562.
Based on a well-established framework, this study proposes and tests a model that attempts to understand the dynamic relationships among three dimensions of brand authenticity (i.e., quality commitment, heritage, and sincerity), two dimensions of brand trust (i.e., brand reliability and brand intention), brand affect, and brand loyalty among coffee shop customers. The verified model confirmed that all aspects of brand authenticity had significant effects on brand reliability and brand intention. Two aspects of brand trust had positive effects on brand affect and brand loyalty. Last, brand affect was, in turn, positively associated with brand loyalty. This research suggests that coffee shop brand managers may be well served by focusing on developing and strengthening brand authenticity and brand trust.
Soon-Ho Kim; Minseong Kim; Stephen Holland; Kyle M. Townsend. Consumer-Based Brand Authenticity and Brand Trust in Brand Loyalty in The Korean Coffee Shop Market. Journal of Hospitality & Tourism Research 2020, 45, 423 -446.
AMA StyleSoon-Ho Kim, Minseong Kim, Stephen Holland, Kyle M. Townsend. Consumer-Based Brand Authenticity and Brand Trust in Brand Loyalty in The Korean Coffee Shop Market. Journal of Hospitality & Tourism Research. 2020; 45 (3):423-446.
Chicago/Turabian StyleSoon-Ho Kim; Minseong Kim; Stephen Holland; Kyle M. Townsend. 2020. "Consumer-Based Brand Authenticity and Brand Trust in Brand Loyalty in The Korean Coffee Shop Market." Journal of Hospitality & Tourism Research 45, no. 3: 423-446.
This research examines how seven dimensions of e-sport spectatorship motivation on live streaming influence e-sport fans' flow experience, subjective well-being, behavioral intention and ultimately, game loyalty. Based on the traditional sport spectatorship literature and theories of flow and well-being, this study proposes a research model specifying the impact of virtual e-sport spectatorship through live-streaming services on e-sport fans’ real-life satisfaction and behavior. Employing a survey approach for data collection, this study conducted structural equation modeling to empirically assess the hypothesized associations among variables. The results indicate that flow experience is significantly affected by achievement, drama and player skills. The findings also reveal that subjective well-being is significantly influenced by achievement, friendship and social dimensions. Additionally, this study found significant relationships among flow experience, subjective well-being, behavioral intention and game loyalty. Based on the empirical results, this study provides several implications for the industry and enhancements to existing literature.
Jihye Kim; Minseong Kim. Spectator e-sport and well-being through live streaming services. Technology in Society 2020, 63, 101401 .
AMA StyleJihye Kim, Minseong Kim. Spectator e-sport and well-being through live streaming services. Technology in Society. 2020; 63 ():101401.
Chicago/Turabian StyleJihye Kim; Minseong Kim. 2020. "Spectator e-sport and well-being through live streaming services." Technology in Society 63, no. : 101401.
This study conducted an experiment in the time donation context to test whether place attachment moderates the impact of compassion fade on intention to donate time for helping other people in need. In the experiment, a two-way ANCOVA considering altruistic values as a covariate revealed that the negative impact of the number of people in need (i.e., compassion fade) on time donation was significantly weaker in an emotionally attached place condition than in a general place condition. This study suggests that a greater understanding of the interaction between place attachment and compassion fade is critical in the time donation context.
Minseong Kim; Jihye Kim. The role of place attachment in diminishing compassion fade in the time donation context. Journal of Environmental Psychology 2020, 70, 101462 .
AMA StyleMinseong Kim, Jihye Kim. The role of place attachment in diminishing compassion fade in the time donation context. Journal of Environmental Psychology. 2020; 70 ():101462.
Chicago/Turabian StyleMinseong Kim; Jihye Kim. 2020. "The role of place attachment in diminishing compassion fade in the time donation context." Journal of Environmental Psychology 70, no. : 101462.
This study focused on the “just below calorie labeling (e.g., 199 vs. 200)” effect on consumers’ responses to purchasing indulgent foods. Based on the price context (e.g., $10.00 vs. $9.99), this study conducted a scenario-based online survey and found the interaction effect between anticipated guilt and the left-digit calorie effect to predict restaurant consumers’ choice of indulgent foods (i.e., hamburger advertisement with its calorie information, such as 399 vs. 400). The empirical findings showed that the calorie amount manipulation led to different levels of anticipated guilt for ordering the food and beliefs in the food’s calorie information (i.e., 399 < 400 calories) regardless of consumers’ level of health-related personal value.
Minseong Kim. The effect of 99-ending calories and anticipated guilt on restaurant menu development strategy. International Journal of Hospitality Management 2020, 89, 102570 .
AMA StyleMinseong Kim. The effect of 99-ending calories and anticipated guilt on restaurant menu development strategy. International Journal of Hospitality Management. 2020; 89 ():102570.
Chicago/Turabian StyleMinseong Kim. 2020. "The effect of 99-ending calories and anticipated guilt on restaurant menu development strategy." International Journal of Hospitality Management 89, no. : 102570.
Although personal value orientation has received the attention of scholars to explain and predict various consumer behaviors, prior research within the hospitality and tourism context has proposed the mismatched fundamental concept and operationalization of personal values and/or has adapted partial aspects of the personal value construct, such as pro-environmental behaviors. Based on the fundamental principles of personal value orientation, this study systematically reviewed studies that focused on personal value orientation by investigating their research context, definitions, theoretical background and measurements, roles and main results. The systematic literature review was conducted with articles published in top-tier hospitality and tourism journals between 2000 and 2018 by identifying research gaps and providing a direction for future research on personal value orientation in those fields.
Minseong Kim. A systematic literature review of the personal value orientation construct in hospitality and tourism literature. International Journal of Hospitality Management 2020, 89, 102572 .
AMA StyleMinseong Kim. A systematic literature review of the personal value orientation construct in hospitality and tourism literature. International Journal of Hospitality Management. 2020; 89 ():102572.
Chicago/Turabian StyleMinseong Kim. 2020. "A systematic literature review of the personal value orientation construct in hospitality and tourism literature." International Journal of Hospitality Management 89, no. : 102572.
As nature-based tourism has recognized the seriousness of environmental issues, tourists’ pro-environmental behaviors have gained the attention of scholars and practitioners. However, previous empirical studies have not considered motivational factors and destination-related constructs within the tourism context. With the data collected from nature-based tourists, the findings of this study reveal the significant association between personal values and motivations and the significant impact of anticipated positive affect on pro-environmental behavior among nature-based tourists. Also, the findings address that the impact of empathetic concern on pro-environmental behavior is moderated by a level of place attachment to a nature-based destination.
Minseong Kim; Dong-Woo Koo. Visitors’ pro-environmental behavior and the underlying motivations for natural environment: Merging dual concern theory and attachment theory. Journal of Retailing and Consumer Services 2020, 56, 102147 .
AMA StyleMinseong Kim, Dong-Woo Koo. Visitors’ pro-environmental behavior and the underlying motivations for natural environment: Merging dual concern theory and attachment theory. Journal of Retailing and Consumer Services. 2020; 56 ():102147.
Chicago/Turabian StyleMinseong Kim; Dong-Woo Koo. 2020. "Visitors’ pro-environmental behavior and the underlying motivations for natural environment: Merging dual concern theory and attachment theory." Journal of Retailing and Consumer Services 56, no. : 102147.
While authenticity and personal values are considered critical components in the brand development process, little research has investigated their roles in the corporate social responsibility (CSR) context. Therefore, this study formulated an empirical research model to maximize the effectiveness of restaurant companies’ CSR efforts by considering the significant roles of CSR authenticity and personal value relevance in establishing and maintaining strong brand loyalty from consumers’ perspectives on CSR. With the data collected in the United States, this study found that consumers’ perception of CSR activities increases their favorable perceptions, attitudes, and behavior toward a restaurant brand through the significant mediating role of CSR authenticity. However, this study also found that depending on the degree of personal value relevance, the significant paths would be different. Based on the empirical findings, this study suggests managerial implications for foodservice companies to effectively design and implement CSR initiatives.
Minseong Kim; Svetlana Stepchenkova. Corporate social responsibility authenticity from the perspective of restaurant consumers. The Service Industries Journal 2020, 40, 1140 -1166.
AMA StyleMinseong Kim, Svetlana Stepchenkova. Corporate social responsibility authenticity from the perspective of restaurant consumers. The Service Industries Journal. 2020; 40 (15-16):1140-1166.
Chicago/Turabian StyleMinseong Kim; Svetlana Stepchenkova. 2020. "Corporate social responsibility authenticity from the perspective of restaurant consumers." The Service Industries Journal 40, no. 15-16: 1140-1166.
This research investigates how structural and situational factors related to a celebrity's activities on social media influence fans' self-congruity, friendship, quality of life, well-being, commitment and ultimately, celebrity loyalty. Based on the theory of parasocial interaction, this research formulates a model specifying the influences of virtually established parasocial interaction between fans and celebrities in social media related to fans' quality of life and well-being. After collecting data from Amazon's Mechanical Turk, this study conducted analysis with structural equation modeling to empirically test the proposed relationships. The empirical findings show that self-congruity is significantly influenced by language similarity, interest similarity and interaction frequency, and friendship is significantly affected by language similarity, interest similarity and self-disclosure. Also, the results indicate the significant relationships among self-congruity, friendship, quality of life, well-being, commitment and loyalty. Based on the findings, this study suggests theoretical and practical implications for the extant literature and industry.
Minseong Kim; Jihye Kim. How does a celebrity make fans happy? Interaction between celebrities and fans in the social media context. Computers in Human Behavior 2020, 111, 106419 .
AMA StyleMinseong Kim, Jihye Kim. How does a celebrity make fans happy? Interaction between celebrities and fans in the social media context. Computers in Human Behavior. 2020; 111 ():106419.
Chicago/Turabian StyleMinseong Kim; Jihye Kim. 2020. "How does a celebrity make fans happy? Interaction between celebrities and fans in the social media context." Computers in Human Behavior 111, no. : 106419.
The current study examines the essential role of motivation in workplace settings and the interrelationships among, reciprocity, organizational commitment, and organizational citizenship behavior (OCB). Based on a comprehensive literature review, this study formulates and tests a hypothesized model attempting to understand the interrelationships among three dimensions of motivation (i.e., need for achievement, need for power, and need for affiliation), reciprocity, three dimensions of organizational commitment (i.e., continuous, affective, and normative), and four types of OCB. With data collected from hospitality employees, this research found three intrinsic motivations are critical for nurturing reciprocity which then enhances three aspects of organizational commitment.
Soon-Ho Kim; Minseong Kim; Stephen Holland. Effects of intrinsic motivation on organizational citizenship behaviors of hospitality employees: The mediating roles of reciprocity and organizational commitment. Journal of Human Resources in Hospitality & Tourism 2019, 19, 168 -195.
AMA StyleSoon-Ho Kim, Minseong Kim, Stephen Holland. Effects of intrinsic motivation on organizational citizenship behaviors of hospitality employees: The mediating roles of reciprocity and organizational commitment. Journal of Human Resources in Hospitality & Tourism. 2019; 19 (2):168-195.
Chicago/Turabian StyleSoon-Ho Kim; Minseong Kim; Stephen Holland. 2019. "Effects of intrinsic motivation on organizational citizenship behaviors of hospitality employees: The mediating roles of reciprocity and organizational commitment." Journal of Human Resources in Hospitality & Tourism 19, no. 2: 168-195.
This study empirically investigates the dimensions of destination authenticity from the perspectives of outbound travelers from the United States. East Asian countries have invited Western tourists to their destinations by offering authentic, unique experiences of local life and culture. In response to this trend, this study examines the influences of destination authenticity on international tourists’ place attachment, destination satisfaction, and engagement on social media. Based on the literature, three facets of destination authenticity are investigated: conformity, realness, and transformation. The empirical findings indicate that conformity and realness lead tourists not only to be emotionally attached to a destination but, in social media, to also click the “like” buttons and leave comments on the postings about destinations. With the empirical results, theoretical and managerial implications are discussed with an emphasis on tourists’ perception of destination authenticity and online behaviors.
Minseong Kim; Jihye Kim. Destination Authenticity as a Trigger of Tourists’ Online Engagement on Social Media. Journal of Travel Research 2019, 59, 1238 -1252.
AMA StyleMinseong Kim, Jihye Kim. Destination Authenticity as a Trigger of Tourists’ Online Engagement on Social Media. Journal of Travel Research. 2019; 59 (7):1238-1252.
Chicago/Turabian StyleMinseong Kim; Jihye Kim. 2019. "Destination Authenticity as a Trigger of Tourists’ Online Engagement on Social Media." Journal of Travel Research 59, no. 7: 1238-1252.
Travelers have increasingly used mega review sites as an information source during the decision-making processes. This study focuses on the significant role of the authenticity of online reviews on mega review sites in formulating travelers’ behavioral intention as well as trust toward both websites and their service (i.e., destinations). Extending trust transfer theory, this study aims to formulate a research model and investigate associations among three aspects of trust (i.e., cognitive and affective trust toward mega review sites and trust toward destinations the websites recommend) to predict travelers’ behavioral intention (e.g., purchase). The empirical results indicate the significant roles of perceived authenticity of online comments and trust in the context of online tourism. This study provides some implications for online review management among website administrators.
Minseong Kim; Jihye Kim. The Influence of Authenticity of Online Reviews on Trust Formation among Travelers. Journal of Travel Research 2019, 59, 763 -776.
AMA StyleMinseong Kim, Jihye Kim. The Influence of Authenticity of Online Reviews on Trust Formation among Travelers. Journal of Travel Research. 2019; 59 (5):763-776.
Chicago/Turabian StyleMinseong Kim; Jihye Kim. 2019. "The Influence of Authenticity of Online Reviews on Trust Formation among Travelers." Journal of Travel Research 59, no. 5: 763-776.
This study used the value-attitude-behaviour model to test the hypothesized impacts of altruistic values and attitudes on environmentally responsible behaviour and destination loyalty. The study uses tourists’ environmental knowledge as a moderator in the proposed relationship. The participants were South Korean tourists visiting Jeju Island, a premier eco-destination that is experiencing a large influx of tourists. The results indicate the important role of altruistic values, attitudes, and environmental knowledge within the context of nature-based tourism. The study provides implications for managing a nature-based destination in a sustainable manner.
Min-Seong Kim; Svetlana Stepchenkova. Altruistic values and environmental knowledge as triggers of pro-environmental behavior among tourists. Current Issues in Tourism 2019, 23, 1575 -1580.
AMA StyleMin-Seong Kim, Svetlana Stepchenkova. Altruistic values and environmental knowledge as triggers of pro-environmental behavior among tourists. Current Issues in Tourism. 2019; 23 (13):1575-1580.
Chicago/Turabian StyleMin-Seong Kim; Svetlana Stepchenkova. 2019. "Altruistic values and environmental knowledge as triggers of pro-environmental behavior among tourists." Current Issues in Tourism 23, no. 13: 1575-1580.
Travel and tour operators (TTOs) have become increasingly and positively engaged in Corporate Social Responsibility (CSR) due to increased consumer awareness and responsible business practices. However, CSR engagement has not fully permeated the travel and tourism industry in Nepal as it is still considered ambiguous. There is a need to identify baseline knowledge, and to institute programs and policies for CSR engagement. This study formulated a conceptual model to empirically test the relationship between perceptions of CSR (comparative, benefits and favorability) and its association with the importance, participation and future engagement intentions among TTOs in Nepal. Data were collected via a questionnaire among TTO (n = 138) that were registered with the National Association of Tour and Travel Agents. Based on the results, CSR was deemed to be important due to customers’ favorability toward organizations that implemented related activities. This relationship influenced CSR participation and subsequently led to future intentions to engage. Overall, it was apparent that the TTOs which were essentially small and medium enterprises were focused on CSR implementation largely due to customers’ pressure and/or demand. This study provides knowledge to devise appropriate strategies to drive CSR implementation in the tourism industry via TTO in Nepal.
Rojan Baniya; Brijesh Thapa; Min-Seong Kim. Corporate Social Responsibility Among Travel and Tour Operators in Nepal. Sustainability 2019, 11, 2771 .
AMA StyleRojan Baniya, Brijesh Thapa, Min-Seong Kim. Corporate Social Responsibility Among Travel and Tour Operators in Nepal. Sustainability. 2019; 11 (10):2771.
Chicago/Turabian StyleRojan Baniya; Brijesh Thapa; Min-Seong Kim. 2019. "Corporate Social Responsibility Among Travel and Tour Operators in Nepal." Sustainability 11, no. 10: 2771.
Dong-Woo Koo; Min-Seong Kim; Young-Wook Kang. Humor in Leadership: Perspective of the Hotel Industry. Advances in Hospitality and Leisure 2018, 149 -159.
AMA StyleDong-Woo Koo, Min-Seong Kim, Young-Wook Kang. Humor in Leadership: Perspective of the Hotel Industry. Advances in Hospitality and Leisure. 2018; ():149-159.
Chicago/Turabian StyleDong-Woo Koo; Min-Seong Kim; Young-Wook Kang. 2018. "Humor in Leadership: Perspective of the Hotel Industry." Advances in Hospitality and Leisure , no. : 149-159.
In consumer behavior research, one of the well-documented outcomes of the globalization is the development of consumers’ personal values, feelings, and behaviors. Based on local-global consumer values, this study examined a conceptual model that proposed the interrelationships across three dimensions of consumer value (i.e., global connectedness, cultural identity, and consumer ethnocentrism), brand engagement, and three dimensions of brand citizenship behavior (i.e., brand enthusiasm, brand endorsement, and helping behavior). Results confirmed that global connectedness and consumer ethnocentrism played critical roles in nurturing brand engagement. Brand engagement further enhanced customers’ brand citizenship behaviors. Moreover, results identified that the brand origin (i.e., local and global brands) moderated two of the hypothesized relationships (i.e., the impact of consumer ethnocentrism on brand engagement and the impact of brand engagement on brand endorsement). This paper further provided implications to management in the industry and hospitality researchers.
Soon-Ho Kim; Minseong Kim; Seonjeong (Ally) Lee. The consumer value-based brand citizenship behavior model: Evidence from local and global coffee businesses. Journal of Hospitality Marketing & Management 2018, 28, 472 -490.
AMA StyleSoon-Ho Kim, Minseong Kim, Seonjeong (Ally) Lee. The consumer value-based brand citizenship behavior model: Evidence from local and global coffee businesses. Journal of Hospitality Marketing & Management. 2018; 28 (4):472-490.
Chicago/Turabian StyleSoon-Ho Kim; Minseong Kim; Seonjeong (Ally) Lee. 2018. "The consumer value-based brand citizenship behavior model: Evidence from local and global coffee businesses." Journal of Hospitality Marketing & Management 28, no. 4: 472-490.
Purpose This study aims to investigate the relationships among perceptions of advertising, sales promotions, brand prestige and brand love, as well as the development of passion-driven behavior among family restaurant customers. Based on the well-established framework of marketing mix elements and brand, this study proposes and tests a research model that attempts to understand the inter-relationships between the two dimensions of advertising (i.e. advertising spending and attitudes toward advertisement), two dimensions of sales promotions (i.e. monetary promotion and non-monetary promotion), brand prestige, brand love and passion-driven behavior, as well as compares local and global family restaurant brands. Design/methodology/approach The research model of this study was tested based on responses from 265 family restaurant customers in Korea (i.e. 105 from Outback Steak House, 78 from T.G.I. Fridays, 45 from VIPS and 37 from Ashley). Data were analyzed using frequency, reliability, confirmatory factor and correlation analyses, the structural equation modeling and multi-sample methods. Findings The verified model confirmed that brand prestige was significantly influenced by attitudes toward advertisement, monetary promotion and non-monetary promotion. Also, brand love was significantly affected by the amount spent on advertising, attitudes toward the advertisement and monetary promotion. Passion-driven behavior was significantly impacted by brand prestige and brand love. Lastly, the results identified that the brand origin (i.e. local and global family restaurant brands) moderated one of the hypothesized relationships (i.e. the impact of brand prestige on brand love). Practical implications The study suggests that a family restaurant brand manager may want to emphasize planning and developing marketing mix elements focusing on advertising and sales promotions. Originality/value This research illustrates the influences of the two dimensions of advertising and two types of sales promotions on brand prestige and brand love, which in turn led to passion-driven behavior from family restaurant customers.
Min-Seong Kim; Jihye Kim. Linking marketing mix elements to passion-driven behavior toward a brand. International Journal of Contemporary Hospitality Management 2018, 30, 3040 -3058.
AMA StyleMin-Seong Kim, Jihye Kim. Linking marketing mix elements to passion-driven behavior toward a brand. International Journal of Contemporary Hospitality Management. 2018; 30 (10):3040-3058.
Chicago/Turabian StyleMin-Seong Kim; Jihye Kim. 2018. "Linking marketing mix elements to passion-driven behavior toward a brand." International Journal of Contemporary Hospitality Management 30, no. 10: 3040-3058.