Dr. Timothy Lee is a Professor at the Macau University of Science and Technology (MUST) in Macao and an Adjunct Professor at the Griffith Institute for Tourism (GIFT) at Griffith University, Australia. His research interests include medical/wellness/health tourism, ethnic identity issues in the tourism industry, cultural heritage tourism, and tourism development that incorporates East Asian values. He has published more than 220 research articles in academic journals (80+ in SSCI-indexed journals), books, and conferences. He is a member of the editorial board of ten leading academic journals including Tourism Management, and Journal of Travel Research. His personal website is www.proftimothylee.org.