Digital technology has the function of information governance, and digital transformation of enterprises may be the key way to identify and restrain ESG greenwashing. Based on the theory of digital empowerment, this study analyzes the influence and mechanism of digital transformation on restraining corporate green washing behavior from the perspective of internal and external factors. This study takes A-share listed companies in 2012–2022 as research samples and tests the effectiveness of digital transformation. Research has found that (1) digital transformation can significantly suppress corporate greenwashing behavior, and this conclusion still holds after a series of endogeneity and robustness tests. (2) In the context of high environmental awareness among executives, the inhibitory effect of digital transformation on corporate ESG greenwashing is more pronounced. (3) Mechanism analysis shows that digital transformation has inhibited the company’s greenwashing behavior by increasing the attention of investors. (4) Heterogeneity analysis shows that in state-owned enterprises, non-heavily polluting industries, high-tech industries, and enterprises located in the eastern region digital transformation has a more effective inhibitory effect on corporate greenwashing behavior. This study examines the impact of digital transformation on corporate ESG greenwashing, expands the research on the non-economic effects of digital transformation, and may provide empirical evidence for improving the quality of ESG information disclosure and sustainable development of enterprises.

The advent of the digital economy has brought new opportunities to food marketing. In China, many food businesses have begun to use interactions under specific social media topics to open up new sales channels. Green food, as a representative of environmentally related topics, is increasingly influencing consumer choices through online interactions. In light of this, this study collected data from a large group of participants engaged in online green interactions to explore the psychological mechanisms behind consumers’ choices of green food in an online context. The findings indicate that online green interactions positively influence the willingness to purchase green food, with environmental self-efficacy and flow experience serving as mediators in this relationship. Information trust and consumer traits act as boundary conditions. This study not only deepens the understanding of food consumer behavior in the digital context, but also provides important references for food companies on how to more effectively utilize online interaction to promote the market expansion of green food.