Lena Jingen Liang

Dr. Lena Jingen Liang

McDougall Faculty of Business, University of Prince Edward Island, Charlottetown, Prince Edward Island, Canada
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Research Focus & Metrics

Academic Career Length

10Years (2017-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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17 February 2017 in Journal of Travel & Tourism Marketing
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Journal Article
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Lena Jingen LiangLena Jingen Liang
Lena Jingen Liang
HCHwansuk Chris Choi
Hwansuk Chris Choi
Marion JoppeMarion Joppe
Marion Joppe
The purpose of this paper is to extend the research on consumer repurchase intention, perceived value, and perceived risk into the realm of the peer-to-peer economy, specifically in the context of Airbnb. A total of 395 surveys were collected in Canada and the United States. The results showed that perceived risk negatively impacts Airbnb consumers’ perceived value and repurchase intention while perceived value positively enhances their repurchase intention. Interestingly, price sensitivity was found not to reduce customers’ perceived risk but can improve their perceived value and positively influences them to repurchase the Airbnb products. Perceived authenticity was found to have a significant effect in reducing Airbnb consumers’ perceived risk and positively influencing their perceived value. Electronic word-of-mouth has a positive effect on repurchase intention as well as perceived value whereas it negatively affects perceived risk. Theoretical and managerial implications are discussed and future study directions are offered.

1 January 2018 in International Journal of Hospitality Management
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Journal Article
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Lena Jingen LiangLena Jingen Liang
Lena Jingen Liang
HCHwansuk Chris Choi
Hwansuk Chris Choi
MJMarion Joppe
Marion Joppe

23 July 2020 in Tourism and Hospitality Research
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Lena Jingen LiangLena Jingen Liang
Lena Jingen Liang
SEStatia Elliot
Statia Elliot
The application of augmented reality in tourism is flourishing and promising, bringing an emerging body of studies. While virtual reality might be a virtual threat to the travel and tourism as being a potential substitute, augmented reality allows users to interact with the real environment that could potentially enhance visitors’ experience. Distinguishing from reviews that combine studies of augmented reality and virtual reality, this study systematically investigates the current state of augmented reality research exclusively in the tourism literature. The results identify five established and emerging research clusters, with one predominant cluster that focuses on user acceptance of augmented reality, commonly applying the technology acceptance model. A meta-analysis of a subset of four empirical studies reveals that perceived ease of use has an overall influence of 52.79% on perceived usefulness. Lastly, a concept map visually presents the constructs that have been explored across the clusters. Based on our review, future research directions are proposed to advance knowledge in the emerging area of gamification, to explore the potential negative consequences of augmented reality, and to apply more innovative methods and study designs.

25 June 2019 in International Journal of Tourism Research
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Lena Jingen LiangLena Jingen Liang
Lena Jingen Liang
HCHwansuk Chris Choi
Hwansuk Chris Choi
MJMarion Joppe
Marion Joppe
WLWoojin Lee
Woojin Lee

10 November 2021 in Sustainability
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ZHZhiqiang Hou
Zhiqiang Hou
Lena Jingen LiangLena Jingen Liang
Lena Jingen Liang
BMBo MENG
Bo MENG
HCHwansuk Chris Choi
Hwansuk Chris Choi
Since the COVID-19 pandemic, airlines worldwide have enforced strict travel restrictions, driving passengers to seek alternative transportations such as High-Speed Railway (HSR). Nevertheless, the current understanding of HSR travelers’ behavior is scarce. Moreover, despite the extensive application of the Theory of Planned Behavior (TPB) to explain and predict patrons and tourists’ behavior in the tourism and hospitality context, little research has employed this theory to examine HSR travelers’ processes in making travelling decisions. This study developed a research model by integrating perceived quality into the TPB and examined the relation between HSR passengers’ service quality and intention to travel in the future and the mediating effect of TPB attributes. It is found that perceived train service quality and perceived travel quality have a significant influence on the TPB attributes, which further influence HSR travelers’ travel intention. This study contributes practical implications to destinations and the travel industry that they might attract visitors by marketing the corresponding HSR train service quality and travel experience quality. This also provides recovery guidelines for the transportation and travel industry after the COVID-19 pandemic.

1 March 2021 in European Journal of Tourism Research
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Journal Article
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NRNazi Rastegar
Nazi Rastegar
JFJoan Flaherty
Joan Flaherty
Lena Jingen LiangLena Jingen Liang
Lena Jingen Liang
HCHwan-Suk Choi
Hwan-Suk Choi
This study investigates factors influencing the customers’ decision to use self-service kiosks in quick service restaurants. A model incorporating Technology Acceptance Model and Satisfaction Model was developed to examine the relationships among trust, self-efficacy, perceived ease of use, perceived usefulness, perceived enjoyment, perceived value, satisfaction and behavioural intention toward using these kiosks. The moderating impact of age, gender and past self-service kiosks experience was also examined. An online survey that measured customer perceptions and evaluations of self-service kiosks in McDonald’s garnered 415 responses. Data were analysed using structural equation modelling and multiple regression analyses. Recommendations address the importance of clear, accessible information about kiosk operation; visible security measures; and enhanced features such as menu item nutrient profiles and promotions. These findings and recommendations can be used to promote self-service kiosk usage, thereby addressing the COVID-19 induced prohibitions against direct service in restaurants.