Dr. Marion Joppe
School of Hospitality, Food, and Tourism Managmeent, University of Guelph, Guelph, ON N1G 2W1, Canada
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Academic Career Length
18Years (2009-Present)
(Calculated once Scilit publication data is synced: current year − year of first publication + 1)
Representative Publications
View All Publications17 February 2017 in Journal of Travel & Tourism Marketing
Journal Article
The purpose of this paper is to extend the research on consumer repurchase intention, perceived value, and perceived risk into the realm of the peer-to-peer economy, specifically in the context of Airbnb. A total of 395 surveys were collected in Canada and the United States. The results showed that perceived risk negatively impacts Airbnb consumers’ perceived value and repurchase intention while perceived value positively enhances their repurchase intention. Interestingly, price sensitivity was found not to reduce customers’ perceived risk but can improve their perceived value and positively influences them to repurchase the Airbnb products. Perceived authenticity was found to have a significant effect in reducing Airbnb consumers’ perceived risk and positively influencing their perceived value. Electronic word-of-mouth has a positive effect on repurchase intention as well as perceived value whereas it negatively affects perceived risk. Theoretical and managerial implications are discussed and future study directions are offered.
1 October 2018 in Tourism Management
Journal Article
FKFelicity Kelliher
Felicity KelliherLRLeana Reinl
Leana Reinl
TJThomas Johnson
Thomas JohnsonMarion Joppe1 June 2020 in Tourism Management
Journal Article
Ye ShenHCHwansuk Chris Choi
Hwansuk Chris ChoiMarion JoppeSYSunghwan Yi
Sunghwan Yi
14 August 2014 in Journal of Travel Research
Journal Article
Marion JoppeXLXiaofeng Penny Li
Xiaofeng Penny Li
It is the goal of this article to provide noneconomists with an overview of productivity, its measurement and challenges specific to tourism, and the current state of research. The focus is on macroeconomic considerations, not firm-specific productivity. A survey of Organization for Economic Cooperation and Development member and nonmember countries identifies the main input and output measures used as well as the inconsistencies in their application and the data gaps that still need to be addressed. Other research issues yet to be resolved include how to capture the quality aspects of both input and output variables as well as the cocreated value of experiences that are consumed at the moment of production.
16 July 2022 in Journal of Hospitality and Tourism Management
Journal Article
About Me
Professor in the School of Hospitality, Food, and Tourism Management; Graduate Faculty, University of Waterloo and Griffith University (Australia); Visiting Professor at MCI (Austria), Shandong University (PRC), and Huaqiao University (PRC); 1st Vice-President of the Travel and Tourism Research Association International, Chair of the Ontario Tourism Marketing Partnership's Metrics Committee, and member of the World Tourism Organization Panel of Tourism Experts.
Marion was born in (the former East) Germany and came to Canada as a teenager, completing her secondary and undergraduate education in Stratford and at the University of Waterloo. Before joining the faculty of the School of Hospitality and Tourism Management as its Director in 2003, Marion’s career took her to numerous countries in North America and Europe in the pursuit of industry and government experience. as well as an advanced education. She returned to Canada in 1988 to join the provincial government as its Senior Policy Advisor for Tourism before becoming a faculty member with Ryerson University’s School of Hospitality and Tourism Management. Marion currently teaches courses in tourism policy and planning, sustainability, and low carbon tourism. as well as theories of tourism at the undergraduate and graduate levels at the University of Guelph and abroad.