The purpose of this paper is to extend the research on consumer repurchase intention, perceived value, and perceived risk into the realm of the peer-to-peer economy, specifically in the context of Airbnb. A total of 395 surveys were collected in Canada and the United States. The results showed that perceived risk negatively impacts Airbnb consumers’ perceived value and repurchase intention while perceived value positively enhances their repurchase intention. Interestingly, price sensitivity was found not to reduce customers’ perceived risk but can improve their perceived value and positively influences them to repurchase the Airbnb products. Perceived authenticity was found to have a significant effect in reducing Airbnb consumers’ perceived risk and positively influencing their perceived value. Electronic word-of-mouth has a positive effect on repurchase intention as well as perceived value whereas it negatively affects perceived risk. Theoretical and managerial implications are discussed and future study directions are offered.

Previous studies have shown that destinations must distinguish themselves from competitors and develop experiential offerings that deliver memorable value to consumers. More and more consumers want experiential service during their travel. Despite the gradual increase in research on experiential consumption in tourism, no consensus has yet emerged on what factors of experiential value lead to positive behavioral outcomes in consumer cognitive appraisals. This study used the cognitive appraisal theory (CAT) to investigate the determinants of consumer emotional responses, as well as how evoked emotions affect behavior in tourism. Study findings contribute to the existing body of literature on the ability of CAT to illustrate how the experiential value of “fun” influences on-the-spot behavior. This study also helps tourism destination marketers by providing a clear picture of how to elicit positive emotions among tourists for a tourism destination that leads to positive behavioral outcomes.

Since the COVID-19 pandemic, airlines worldwide have enforced strict travel restrictions, driving passengers to seek alternative transportations such as High-Speed Railway (HSR). Nevertheless, the current understanding of HSR travelers’ behavior is scarce. Moreover, despite the extensive application of the Theory of Planned Behavior (TPB) to explain and predict patrons and tourists’ behavior in the tourism and hospitality context, little research has employed this theory to examine HSR travelers’ processes in making travelling decisions. This study developed a research model by integrating perceived quality into the TPB and examined the relation between HSR passengers’ service quality and intention to travel in the future and the mediating effect of TPB attributes. It is found that perceived train service quality and perceived travel quality have a significant influence on the TPB attributes, which further influence HSR travelers’ travel intention. This study contributes practical implications to destinations and the travel industry that they might attract visitors by marketing the corresponding HSR train service quality and travel experience quality. This also provides recovery guidelines for the transportation and travel industry after the COVID-19 pandemic.