The selection of floors and furniture in offices can impact the interior environment and potentially influence employees’ emotions and health. This study aims to investigate the effects of floor material, furniture color, and age on design evaluation, fixation duration, and time to first fixation. Twenty-four younger adults (M = 21.9, SD = 1.75) and twenty-four older adults (M = 48.1, SD = 6.85) participated in the experiment, where they viewed four different designs: wood floor—brown furniture (WF-BF), wood floor—dark furniture (WF-DF), tile floor—brown furniture (TF-BF), and tile floor—dark furniture (TF-DF). Participants also evaluated the designs and their emotions. Results showed the main effects and interactions of floor material, furniture color, and age. WF-BF performed the best in design evaluation, fixation duration, and time to first fixation, and also scored highest in joy, admiration, fascination, and desire. Older adults favored the texture of wood, while younger adults showed better acceptance of TF-DF. This study provides insights for interior design in office environments.

With the rising significance of visual marketing, differences in how tourists from various age groups visually engage with tourism promotional materials remain insufficiently studied. This study recruited 48 participants and used a quasi-experimental design combined with eye-tracking technology to examine visual attention, scan path patterns, and their relationship to reading performance among different age groups. Independent t-tests, correlation analyses, and Lag Sequential Analysis were conducted to compare the differences between the two groups. Results indicated that elder participants had significantly higher fixation counts and longer fixation durations in text regions than younger participants, as well as higher perceived novelty scores. A positive correlation emerged between text fixation duration and perceived novelty. Additionally, elder participants showed greater interaction between text and images, while younger participants exhibited a more linear reading pattern. This study offers empirical insights to optimize tourism promotional materials, highlighting the need for age-specific communication strategies.

Chinese-style chairs are appreciated by many consumers for their elegant design. The material and decoration have a significant impact on the design of Chinese-style chairs. Exploring the influence of these two factors on design styles and aesthetic expressions, as well as the related visual attention patterns, is of great importance for the design of Chinese-style chairs. This study aimed to investigate the impact of material (wood/metal) and decoration (pattern/no pattern) on the design style, aesthetic performance, and visual attention patterns of Chinese-style chairs. Fifty-six Chinese university students wore eye-tracking glasses to view four types of chair designs and completed subjective rating scales. The results show that material and decoration have both independent and interactive effects. Wood chairs exhibit a traditional design style and superior aesthetic performance compared to metal chairs. Traditional Chinese patterns enhance design style and aesthetic performance, particularly when applied to wooden chairs. Visual attention was not significantly different across chair designs, except for wooden chairs with traditional patterns on the backrest, which attracted more attention. These research findings provide reference for designers to design Chinese-style chairs.