Manuela Vega-Zamora was born in 1982. She received M.Sc. and Ph.D. degrees in marketing at the University of Jaén, Jaén, Spain, in 2008 and 2011, respectively. She is currently an Associate Professor in the Business Management, Marketing and Sociology Department, at the University of Jaén, Spain. Her research interests include marketing, agri-food marketing, olive oils, consumer behaviour, organic olive oil, organic foods, and green marketing.
Research Keywords & Expertise
Green Marketing
Marketing
Olive Oil
Organic Food
Consumer Behaviour
marketing and sustaina...
Organic Food consumpti...
organic olive oil
Fingerprints
62%
Organic Food
47%
Marketing
39%
Olive Oil
31%
Organic Food consumption behavior
16%
organic olive oil
8%
Consumer Behaviour
Short Biography
Manuela Vega-Zamora was born in 1982. She received M.Sc. and Ph.D. degrees in marketing at the University of Jaén, Jaén, Spain, in 2008 and 2011, respectively. She is currently an Associate Professor in the Business Management, Marketing and Sociology Department, at the University of Jaén, Spain. Her research interests include marketing, agri-food marketing, olive oils, consumer behaviour, organic olive oil, organic foods, and green marketing.
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