Manuela Vega-Zamora was born in 1982. She received M.Sc. and Ph.D. degrees in marketing at the University of Jaén, Jaén, Spain, in 2008 and 2011, respectively. She is currently an Associate Professor in the Business Management, Marketing and Sociology Department, at the University of Jaén, Spain. Her research interests include marketing, agri-food marketing, olive oils, consumer behaviour, organic olive oil, organic foods, and green marketing.