The uniformity of the travel speed of electric reel sprinkling irrigation machines is a key factor affecting irrigation quality. However, conventional PID control is susceptible to sudden disturbances under complex farmland conditions, leading to reduced speed uniformity. To enhance the robustness of the control system, it is necessary to investigate new disturbance rejection control algorithms and their effects. Therefore, a kinematic model of the reel sprinkling irrigation machine and a brushless DC (BLDC) motor model were established, and a linear active disturbance rejection control (LADRC) strategy based on improved particle swarm optimization (IPSO) was proposed. The simulation results show that under variable speed conditions, the system exhibits no overshoot, with an adjustment time of 0.064 s; under variable load conditions, the speed vibration amplitude is less than 0.3%. The field test results indicate that at travel speeds of 10 m/h and 30 m/h, the maximum absolute deviation rate under IPSO-LADRC control is reduced by 27.07% and 13.98%, respectively, compared to PID control. The control strategy based on IPSO-LADRC effectively improves the control accuracy and robustness under complex farmland conditions, providing a reference for enhancing the control performance of other electric agricultural machinery.