The academic field has limited studies on implementing nature-based solutions (NbSs) in Chinese agriculture, especially regarding households’ and farmers’ attitudes toward the acceptance of agricultural NbS technologies. Based on this, this study aims to fill this knowledge gap by examining the factors behind farmers’ agricultural practices of NbS adoption in Northeast China. Accordingly, this paper constructs an extended theoretical framework of planned behavior (TPB) and empirically tests it using partial least squares structural equation modeling (PLS-SEM) on data from 298 farmers in Inner Mongolia. It was found that incorporating institutional trust (IT) into TPB improves the prediction of Chinese farmers’ intention to de-farm behavior. Unlike previous studies, this study identified two indirect pathways influencing farmers’ intention to adopt agricultural NbS technologies: from institutional trust through attitude to intention, and from institutional trust through perceived behavioral control to intention. The findings broaden the research perspective in this area, provide empirical evidence for the application of NbSs in agricultural practices in China and other developing countries, and demonstrate in practice that NbS has been promoted as an essential tool to maximize nature’s ability to provide ecosystem services and create direct economic benefits for farmers through increased yields and reduced costs.

Context: For decades, maize monoculture practices dominated Northeast China, causing significant damage to the local soil and ecological environment. Crop rotation has, in recent years, been promoted as an environmentally friendly and sustainable technology in China. Despite its numerous benefits for the environment and crop productivity, farmers’ willingness to adopt crop rotation remains low. Objective: This study aims to investigate the social–psychological factors influencing farmers’ intentions to adopt maize–soybean rotation, with the goal of informing strategies for promoting sustainable agricultural practices. Methods: Based on a farm-level survey of 298 rural households in Northeast China, this study integrates value orientation into the Theory of Planned Behavior and employs structural equation modeling to investigate the social–psychological factors that affect farmers’ willingness to adopt soybean-based rotation. Results and Conclusions: The findings confirm the applicability of the extended Theory of Planned Behavior in explaining farmers’ decision-making. Farmers’ attitudes (0.384) and perceived behavioral control (0.323) had significant positive effects on adoption intentions, whereas subjective norms (0.018) were not significant. More favorable attitudes and greater perceived behavioral control, reflecting higher risk tolerance and better access to external support, promoted adoption. Value orientations strongly shaped farmers’ attitudes: altruism (0.148) and biospheric values (0.180) had positive effects, while egoism (0.044) showed no significant impact. These results offer guidance for policymakers to design targeted interventions promoting sustainable crop rotation. Significance: These results can help policymakers better understand what factors influence farmers’ adoption of rotation and what targeted measures can be taken to popularize the improved agricultural system. To foster farmers’ adoption of rotation, it is important to go beyond traditional supporting policies and to leverage innovative approaches to promote value orientation on sustainable farming practices.