Following the Reasonable Person Model, this study examines the effects of destination fascination on subjective well-being and destination attachment as well as looking at the subsequent outcome of destination loyalty. A total of 936 responses were collected from tourists to national parks (302), forest recreational areas (300), and theme parks (334). The results of this study prove the effect of destination fascination on improving subjective well-being and destination attachment and shows the effects of subjective well-being and destination attachment on enhancing destination loyalty. Subjective well-being and destination attachment fully mediated effects from destination fascination to destination loyalty. Moreover, extensive validity of the proposed model was verified by engaging different destination types. The findings of this study enrich the base of knowledge about destination fascination in the tourism academy and contributes practical implications for destination management and marketing.

Sustainable tourism is essential for tourism sector development. Environmentally responsible behaviors and behavioral intentions are important prerequisites for sustainable tourism. This research explores the behavioral intentions of university tourism students and significant factors affecting these behavioral intentions. The questionnaire survey method was applied to university students from the tourism departments of nine universities in Taiwan. A total of 390 valid questionnaires were collected. The pro-environmental behavioral intentions of the students ranged from moderate to high. Environmental knowledge positively affected behavioral intentions and positively influenced environmental sensitivity and environmental responsibility. Furthermore, environmental sensitivity and environmental responsibility exerted a full effect in mediating the relationship between environmental knowledge and behavioral intentions. Hence, increasing students’ environmental knowledge will enhance their behavioral intentions. However, by improving students’ sensitivity and responsibility, their intentions to protect the environment can be more effectively elevated. Development implications and recommendations for sustainable tourism and higher education are provided.

Purpose: The purpose of this paper is to propose the mechanism of festival attachment and examine how it serves as a significant predictor of place attachment and place loyalty.Design/methodology/approach: Through on-site survey with convenience sampling, 465 visitors were surveyed at the Pingxi Sky Lantern Festival, which is one of the most famous Taiwanese festivals. Structural equation modeling is used to examine the proposed research model.Findings: Empirical results of this study reveal that “hedonism” is the most important antecedent for improving festival attachment, followed by novelty seeking, attractions and cultural exploration. Festival attachment exerts positive effects on place attachment, which then increases place loyalty. Moreover, place attachment partially mediates the relationship between festival attachment and place loyalty.Originality/value: By hosting festivals, festival managers can induce festival attachment in visitors and then transfer the attachment with festivals into the host place. The findings of this study demonstrate the major role of festivals in promoting local tourism.

Baseball spectating is one of the most popular leisure activities in Asia. Leisure participants with high well-being levels usually demonstrate loyal behavior to the teams they follow. Previous research indicates that professional sport fans are serious leisure participants and their participation has career qualities. The goal of this research was to investigate the relationship of leisure involvement with the well-being of professional sport fans and the possible mediating effect of organizational commitment, a career-related characteristic, on well-being. Some 406 fans of the Brother Elephants Baseball Team in Taiwan were surveyed. The results showed that leisure involvement positively and significantly influenced fans’ well-being and organizational commitment partially mediated the influence of leisure involvement on well-being. This study pioneers the integration of leisure involvement, well-being and organizational commitment in the context of a Professional Baseball League team within Asia. Implications and future research directions are presented.