Homer Wu

Prof. Homer Wu

Sustainable Tourism Center, National Taichung University of Education
orcid

Research Focus & Metrics

Academic Career Length

22Years (2005-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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10 October 2014 in Journal of Sustainable Tourism
Verified
Journal Article
Closed access
TCTien-Ming Cheng
Tien-Ming Cheng
Homer WuHomer Wu
Homer Wu
Previous studies have explored tourists’ environmentally responsible behavior (ERB) from the perspectives of individual commitment, attractiveness, and involvement. This study approaches from the standpoint of environmental knowledge (EK); it probes tourists’ behavior to facilitate sustainable tourism development, and constructs a sustainable island tourism development model by integrating EK, environmental sensitivity, place attachment, and ERB. Four hundred and seventy seven tourists visiting the Penghu Islands, Taiwan, were surveyed. Structural equation modeling was used to determine the relationships among the variables and the mediating effects. Results indicate that higher levels of tourists’ EK about the Penghu Islands are associated with stronger environmental sensitivity; environmental sensitivity which tourists have for island tourism is positively associated with place attachment. The extent of place attachment of Penghu as perceived by tourists is also positively associated with stronger ERB. When tourists are highly sensitive to the attraction, they are more likely to exhibit ERB. Environmental sensitivity and place attachment were found to exert significant effects in mediating the relationships between EK and ERB. This study pioneers the integration of all four constructs in a sustainable tourism behavior model for tourists to island tourism destinations. Suggestions for marketing and implementation of sustainable tourism, and their managerial implications are proposed.

1 November 2013 in Journal of Sustainable Tourism
Verified
Journal Article
Closed access
TCTien-Ming Cheng
Tien-Ming Cheng
Homer WuHomer Wu
Homer Wu
LHLo-Min Huang
Lo-Min Huang
This study examines the causal relationships between place attachment, destination attractiveness and environmentally responsible behavior (ERB), and the mediating effect of place attachment. Four hundred and thirteen tourists were surveyed who had visited the Penghu islands, Taiwan. Structural Equation Modeling was used to determine the relationships among the variables and the mediating effects. Results show that the emotions and feelings (place attachment), which tourists have for Penghu, are positively associated with stronger ERB; the extent of attractiveness of island tourism as perceived by tourists is also positively associated with stronger ERB. A higher level of tourists’ destination attractiveness in regard to island tourism is associated with stronger place attachment; place attachment was found to exert a significant effect in mediating the relationship between destination attractiveness and ERB. The study shows that when island tourists are attracted by and are attached to the destination, they are more likely to exhibit ERB. The study pioneers the integration of all three factors in a sustainable tourism behavior model designed for tourists who stay one night or more at a destination, and tests the hypotheses for the first time in an Asian destination. Management implications and recommendations for the sustainable development of Penghu islands tourism are provided.

24 November 2017 in Current Issues in Tourism
Verified
Journal Article
Closed access
TCTien-Ming Cheng
Tien-Ming Cheng
Homer WuHomer Wu
Homer Wu
JWJohn Ta-Ming Wang
John Ta-Ming Wang
MWMin-Rong Wu
Min-Rong Wu
This pioneering study explores the powerful mediating effect of community participation on both residents’ attitudes toward sustainable tourism development and their personal environmentally responsible behaviour. It establishes residents’ attitudes when the concept of sustainable tourism development is introduced, measures its influence on their participation in public affairs, and the importance of their own environmentally responsible behaviour. It explores the complex relationships between attitude, community participation, and environmentally responsible behaviour involved, using a survey of 362 residents from 5 eco-tourism communities in Taiwan. Results show that residents’ attitudes towards sustainable tourism development positively and significantly affect both community participation and environmentally responsible behaviour. The degree of residents’ community participation also positively affects environmentally responsible behaviour. Residents’ attitudes toward sustainable tourism development also directly affected environmentally responsible behaviour as well as indirectly affect behaviour via the mediator, “community participation”. Five mechanisms are suggested to encourage these changes: (1) Institutions develop community sustainable tourism civic education, (2) cohesion and insight for consciousness events to promote sustainable tourism development attitudes, (3) lively public hearings should be encouraged to turn passive into active participation, (4) mechanisms for reporting environmental damage should be created, and (5) community environmental clean-up days should be held.

16 August 2021 in Sustainability
Verified
Journal Article
Open access
PDF file
Shin-Cheng YehShin-Cheng Yeh
Shin-Cheng Yeh
AWAi-Wei Wu
Ai-Wei Wu
HYHui-Ching Yu
Hui-Ching Yu
Homer WuHomer Wu
Homer Wu
YKYi-Ping Kuo
Yi-Ping Kuo
PCPei-Xuan Chen
Pei-Xuan Chen
Artificial Intelligence (AI) will not just change our lives but bring about revolutionary transformation. AI can augment efficiencies of good and bad things and thus has been considered both an opportunity and risk for the sustainable development of humans. This study designed a survey to collect 1018 samples of educated people with access to the internet in Taiwan regarding their perceptions of AI and its connections to the Sustainable Development Goals (SDGs). The respondents showed high confidence in their AI knowledge. They had a very positive attitude toward AI but at the same time thought AI was risky. In general, people in Taiwan could be “rational optimists” regarding AI. We also examined how people think of the linkages between AI and the SDGs and found that SDG 4, SDG 9, and SDG 3 had the highest “synergy” and lowest rates of “trade-off”. Significant differences for some key questions were also identified concerning the demographic variables such as gender, age, education, and college major. According to the data analysis, education played as the base to construct a sustainable AI-aided town with an embedded innovative circular economy and high-quality water and energy services, making the residents live healthier lives. The findings of this study can be referred to when the perceptions of AI and sustainability issues are of interest for an emerging high-tech economy such as Taiwan and other Asian countries.

3 July 2018 in Asia Pacific Journal of Tourism Research
Verified
Journal Article
Closed access
MZMinyan Zhao
Minyan Zhao
SDSuocheng Dong
Suocheng Dong
Homer WuHomer Wu
Homer Wu
Yu LiYu Li
Yu Li
TSTengwei Su
Tengwei Su
XGXin Guo
Xin Guo
The environmentally responsible behaviour (ERB) facilitates the sustainability of tourism destinations. This study aims to identify the key impact factors to promote visitors’ ERB in urban park and examine the impact mechanism. A total of 567 visitors were surveyed in Beijing’s Yuyuantan Urban Park. Structural equation modelling results indicate that personality traits are the most important factors that affect visitors’ ERB, while the effect of how satisfaction with interpretive services plays upon visitors’ ERB using place attachment as a mediator. Openness traits positively affect satisfaction with experiential services and general behaviour. Additionally, implications in urban park management are provided.

18 January 2024 in International Journal of Tourism Research
Verified
Journal Article
Closed access
LDLe Thanh Dat
Le Thanh Dat
Homer WuHomer Wu
Homer Wu
TLTzu‐Ning Li
Tzu‐Ning Li
WHWen-Shiung Huang
Wen-Shiung Huang
GLGwo-Bao Liou
Gwo-Bao Liou
Chi-Ming HsiehChi-Ming Hsieh
Chi-Ming Hsieh