Enterprise Architecture plays a critical role in reducing business risks holistically and ensuring a company's resilience to cyber security threats. This abstract emphasizes the significance of Enterprise Architecture in contemporary organizational structures and its influence on these matters, particularly at a time when cybersecurity threats are becoming more prevalent in the global business arena. By integrating Human Resources, Governance Frameworks, Technology, and Processes, Enterprise Architecture offers a holistic perspective of the Information Technology environment within an organization. By means of a methodical governance framework, Enterprise Architecture conducts comprehensive examinations of interdependencies among components, detects susceptibilities, and establishes robust groundwork for enhanced threat prevention. Enterprise Architecture is not only a proactive risk management tool, but it also contributes significantly to the overall business strategy. The integration of cybersecurity and enterprise architecture entails not only fortifying the technological infrastructure but also integrating it into the overarching business strategy. This enables the correlation of cybersecurity endeavors with the objectives of the organization, thereby connecting technological aspirations with business strategy. This study emphasizes the potential of incorporating adaptive and agile responses to threats into corporate culture to foster innovation. By functioning as a strategic catalyst, it assists organizations in adjusting to cyber threats, safeguarding business interests, and optimizing operations within an ever-evolving digital environment. By integrating governance and enterprise architecture frameworks, organizations can proactively mitigate business risks and cybersecurity threats, thereby fostering resilience and sustainability in the dynamic digital environment.
1 February 2024 in JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Penelitian ini menganalisis pengaruh komunikasi pemasaran, harga dan kualitas pelayanan terhadap kepuasan konsumen smartphone Samsung Galaxy. Populasi dalam penelitian ini adalah konsumen smartphone Samsung Galaxy. Penelitian ini menggunakan metode purposive sampling yaitu metode berdasarkan kriteria dengan jumlah sampel sebesar 100 responden. Model yang digunakan dalam penelitian ini adalah analisis regresi linier berganda. Hasil penelitian secara parsial bahwa variabel komunikasi pemasaran, harga dan kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan konsumen smartphone Samsung Galaxy. Hasil uji simultan penelitian bahwa komunikasi pemasaran, harga dan kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan konsumen smartphone Samsung Galaxy. Hasil penelitian ini memperoleh hasil nilai R Square diperoleh dengan hasil sebesar 44,2%. Sisanya sebesar 55,8% dapat dijelaskan oleh variabel lain diluar penelitian ini misalnya Web E-Commerce, lokasi dan promosi dan lain-lain.
31 January 2024 in Sciences du Nord Economics and Business
This research delves into the implementation of integrated logistics networks in Indonesia, a nation marked by its archipelagic geography and diverse logistical challenges. Through a systematic literature review, empirical case studies, and rigorous research methods, the study unravels the intricate dynamics of challenges, strategies, benefits, and drawbacks associated with integrating logistics networks. The identified challenges encompass infrastructural inadequacies, regulatory complexities, and technological barriers, while strategies focus on public-private partnerships, technological integration, and workforce capacity building. The potential benefits of integrated networks, including cost reduction and improved customer satisfaction, are balanced against drawbacks such as initial implementation costs and technological risks. Real-world case studies provide tangible examples of successful and unsuccessful implementations, offering practical insights for stakeholders. The synthesis of findings underscores the interconnected nature of these elements and provides recommendations for policymakers, industry practitioners, and avenues for future research. This research contributes to a nuanced understanding of the logistics landscape in Indonesia, guiding stakeholders in navigating challenges and optimizing the efficiency of distribution and delivery networks.
31 December 2023 in International Journal of Business, Law, and Education
This study conducts a comprehensive examination of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, focusing on their role in the economy, challenges in innovation, sustainability, and digital transformation. With over 97% of the local labor force employed by MSMEs, their significance is undeniable. However, obstacles, exacerbated by the COVID-19 pandemic, include a financing gap, innovation difficulties, and limited resources hindering digitalization. The research, based on a sample of 250 MSMEs, utilizes Partial Least Square-Structural Equation Modeling (PLS-SEM) to reveal the positive and significant impact of innovation, sustainability, and digital transformation on MSME entrepreneurship. Practical implications suggest prioritizing innovation, integrating sustainable practices, and recognizing the importance of digitalization for MSMEs' success, with broader implications for socio-economic and environmental goals.
1 December 2023 in JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
It is feasible to switch from traditional banks to digital banks by keeping up with the trends. Using brand image as an intervening variable, this study examines the impact of e-word-of-mouth and e-service quality on repurchase intention. Purposive sampling, a nonprobability sampling approach, was employed to select the sample size, which consisted of 100 respondents who resided in some big cities in Indonesia and had used service of the bank. The respondents were contacted by Google Form. Using the SmartPLS Software program, partial least squares were used to evaluate the questionnaire responses. The findings demonstrated that while e-word-of-mouth and e-service quality have an impact on repurchase intention, they have no direct effect on brand image. Additionally, although e-service quality directly influences repurchase intention through brand image, e-word of mouth has no direct effect on this trait.