Adina Nicoleta Candrea is an associate professor. Her main fields of scientific interest and research are tourism marketing, cultural tourism, cultural heritage interpretation, sustainable tourism, destination management and marketing, ecotourism, and rural tourism. She has authored/co-authored 8 books, 28 scientific papers in academic journals indexed in international databases, and 8 scientific papers presented at international conferences. She has worked as the coordinator of two scientific research projects and been involved, as a member, in three other international research projects. She has also worked as a teacher of the following tourism and sustainability subjects: tourism marketing, ecotourism and rural tourism, and policies and strategies for sustainable development.