Tshediso Joseph Sekham

Prof. Tshediso Joseph Sekham

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Research Focus & Metrics

Academic Career Length

14Years (2013-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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23 October 2024 in Sustainability
Verified
Journal Article
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BANJI RILDWAN OLALEYEBANJI RILDWAN OLALEYE
BANJI RILDWAN OLALEYE
JLJoseph Nembo Lekunze
Joseph Nembo Lekunze
TSTshediso Joseph Sekham
Tshediso Joseph Sekham
NKNtseliseng Khumalo
Ntseliseng Khumalo
Adebanji Adejuwon William AyeniAdebanji Adejuwon William Ayeni
Adebanji Adejuwon William Ayeni
The purpose of this study is to investigate the effect of innovation capability on business sustainability in Nigerian small and medium-sized enterprises (SMEs), as well as consider the effects of organizational resilience, sustainable competitive advantage, and environmental dynamism as mediators in succession. A quantitative approach was adopted to collect data from 401 employees in SMEs in the Lagos Metropolitan Area of Nigeria. We conducted the analysis of the collected data using the partial least squares approach (PLS-SEM). This research establishes that innovation capabilities are beneficial for ensuring business sustainability. The findings further corroborate the importance of sustainable competitive advantage and environmental dynamism for business sustainability. Finally, the results show that environmental dynamism is important for helping small business owners sustain their businesses and increase their innovation capabilities. Similarly, the indirect paths also showed that resilience organizations, like SMEs, play a role in the paradigm. However, businesses can benefit from this study’s findings by crafting strategies that adapt more quickly to changing market dynamics and capitalize on emerging possibilities. This way, businesses may take the necessary measures to stay ahead of the competition while guaranteeing sustainability. Even though the heuristic model emphasizes originality, the current research on how to successfully link innovative capacity to sustainability and build sustainability in dynamic environments is sparse.


19 February 2013 in International Business & Economics Research Journal (IBER)
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TSTshediso Joseph Sekham
Tshediso Joseph Sekham
FNF. Niyimbanira
F. Niyimbanira
The study reported in this article examined the socio-economic determinants of household expenditure patterns in a South African township of Bophelong. The results are based on a household survey using questionnaires. A multiple regression model was used to explain responses in monthly expenditures to socio-economic factors. Household income, household size, the number of people who are employed, employment status, and the educational attainment of the household head were found to exert a strong positive impact on household expenditure. The marital status of the household head was associated with a negative impact on household expenditure. The gender and age of the household head had no impact on the variations in household expenditure. The results of this study contribute to the understanding of township residents by analysing the socio-economic factors associated with household expenditure.

9 December 2024 in Innovative Marketing
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BANJI RILDWAN OLALEYEBANJI RILDWAN OLALEYE
BANJI RILDWAN OLALEYE
TSTshediso Joseph Sekham
Tshediso Joseph Sekham
JLJoseph Nembo Lekunze
Joseph Nembo Lekunze
NKNtseliseng Khumalo
Ntseliseng Khumalo
The expansion of brands through new product lines in the fiercely competitive fast-moving consumer goods (FMCG) industry is aimed at bolstering companies’ brands and market share while catering to customer preferences. In creating FMCG value chains and fostering company sustainability, companies need to have a strong grasp of the interplay between the company’s brand strategies and customer loyalty. This study investigated how brand trust mediates the effect of brand extension strategies on customer loyalty among people in Lagos State metropolis, Nigeria, who buy a variety of FMCG. Data were collected from 293 respondents via an online survey and analyzed using partial least squares structural equation modeling. The analysis revealed that brand familiarity (β = 0.376; p < 0.05), similarity (β = 0.397; p < 0.05), and reputation (β = 0.392; p < 0.05) are the strategies adopted in brand extension. It was found that brand extension strategy positively influences brand trust (β = 0.659; p < 0.05), while customer loyalty is positively impacted by brand trust (β = 0.585; p < 0.05). Besides, the results showed that brand trust mediates the relationship between brand extension strategies and сustomer loyalty (β = 0.385; p < 0.05). These results suggest that satisfaction with and trust in a specific product brand can significantly enhance the likelihood of repeat purchases by customers.

29 October 2013 in Journal of Applied Business Research (JABR)
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PMPaul-Francois Muzindutsi
Paul-Francois Muzindutsi
TSTshediso Joseph Sekham
Tshediso Joseph Sekham
The study reported in this article investigated the relationship between the Social Responsible Investment (SRI) sector and macroeconomic stability in South Africa. Johansen co-integration approach and Vector Error Correction Model (VECM) were employed to test the relationship between SRI Index and a set of macroeconomic stability variables (inflation, real exchange rate, interest rates and money supply). Secondary data for the period April 2004 to December 2012 was analysed. There was a long-run association between all the variables during the period under consideration. However, the inflation rate, real effective exchange rate and money supply were not significant in predicting short-run changes in the SRI Index. A significant short-run relationship between SRI Index and the difference between long term and short-term interest rates (term structure) was observed. Macroeconomic variables are significant in explaining the behavior of the South African SRI sector in the long-run.

30 September 2024 in Virtual Economics
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BANJI RILDWAN OLALEYEBANJI RILDWAN OLALEYE
BANJI RILDWAN OLALEYE
TNTochukwu Thankgod Nwosu
Tochukwu Thankgod Nwosu
JLJoseph Nembo Lekunze
Joseph Nembo Lekunze
TSTshediso Joseph Sekham
Tshediso Joseph Sekham
FOFolasade Funmi Olorunsola
Folasade Funmi Olorunsola
The small and medium-sized enterprise (SME) sector is the backbone of the economies of most large countries, driving employment and economic growth. Competitive intelligence (CI) is a major concern for academics and practitioners, as it affects company strategy. In the current uncertain global climate, CI is crucial, as it fosters the development of new ideas and innovations. Given that more established companies typically hold this association, the overarching goal of this study was to explore how smaller companies' entrepreneurial drive interacts with their use of CI to boost performance, thereby adding to the existing body of knowledge. We obtained information from 504 small business owners or managers, and tested the suggested heuristic model via descriptive statistics and partial least squares structural equation modelling (PLS-SEM). The results indicated that entrepreneurial orientation (EO) plays a significant role in mediating the impact of CI on SMEs' performance. We confirmed that CI has a direct effect on SMEs' performance, as does the nexus between CI and EO. However, EO mediates this connection. On the basis of the results of this research, SME managers should maintain a thriving entrepreneurial mindset while developing novel strategic approaches to increase innovation and productivity. Furthermore, we provide valuable recommendations for future research, and we urge policymakers to launch entrepreneurship programmes to help SMEs develop an entrepreneurial drive and a conceptual model that positions EO as a strong indicator of CI and SME performance.