Joseph Nembo Lekunze

Prof. Dr. Joseph Nembo Lekunze

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Research Focus & Metrics

Academic Career Length

4Years (2023-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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23 October 2024 in Sustainability
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Journal Article
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BANJI RILDWAN OLALEYEBANJI RILDWAN OLALEYE
BANJI RILDWAN OLALEYE
JLJoseph Nembo Lekunze
Joseph Nembo Lekunze
TSTshediso Joseph Sekham
Tshediso Joseph Sekham
NKNtseliseng Khumalo
Ntseliseng Khumalo
Adebanji Adejuwon William AyeniAdebanji Adejuwon William Ayeni
Adebanji Adejuwon William Ayeni
The purpose of this study is to investigate the effect of innovation capability on business sustainability in Nigerian small and medium-sized enterprises (SMEs), as well as consider the effects of organizational resilience, sustainable competitive advantage, and environmental dynamism as mediators in succession. A quantitative approach was adopted to collect data from 401 employees in SMEs in the Lagos Metropolitan Area of Nigeria. We conducted the analysis of the collected data using the partial least squares approach (PLS-SEM). This research establishes that innovation capabilities are beneficial for ensuring business sustainability. The findings further corroborate the importance of sustainable competitive advantage and environmental dynamism for business sustainability. Finally, the results show that environmental dynamism is important for helping small business owners sustain their businesses and increase their innovation capabilities. Similarly, the indirect paths also showed that resilience organizations, like SMEs, play a role in the paradigm. However, businesses can benefit from this study’s findings by crafting strategies that adapt more quickly to changing market dynamics and capitalize on emerging possibilities. This way, businesses may take the necessary measures to stay ahead of the competition while guaranteeing sustainability. Even though the heuristic model emphasizes originality, the current research on how to successfully link innovative capacity to sustainability and build sustainability in dynamic environments is sparse.


1 December 2023 in Journal of Law and Sustainable Development
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BANJI RILDWAN OLALEYEBANJI RILDWAN OLALEYE
BANJI RILDWAN OLALEYE
JLJoseph Nembo Lekunze
Joseph Nembo Lekunze
Purpose: There has been a recent uptick in reports of workplace bullying, which has the potential to have an impact on productivity in manufacturing firms. Employee performance (EmPer) indicators such as psychological resilience (Psyche) and emotional intelligence (EmoI) have been found over the years, but their interplay with other factors has been poorly studied. Studying the mediating and moderating functions of Psyche and EmoI in the context of workplace bullying and employee performance was the primary goal of this research. Design/methodology/data analysis: employees of manufacturing SMEs in southwestern Nigeria completed 512 online surveys, with each construct measured using an adopted and modified scale from existing studies. Additional analyses were performed on the collected data using partial least squares structural equation modelling (PLS-SEM) software. These analyses included regression, factor analysis, structural equation modelling with the bootstrapping technique, reliability, validity, moderation, and model fit indices. Findings: According to the study's findings, workplace bullying is positively associated with employee performance, emotional intelligence, and psychological resilience. It was also found that psychological resilience moderates the relationships between bully-EmPer and EmoI-EmPer, and that the bullying-EmPer relationship is partially mediated by mental health factors. Originality/value: the current study makes a valuable empirical contribution by analyzing how workplace bullying affects performance in a manufacturing setting using a unique heuristic model. This study is the first to examine the mediating and moderating effect of psychological resilience on the link between bullying, EmoI, and EmPer among Nigerian manufacturing firms. Practical implications: Even the most modest SMEs are subject to the well-established interaction between society and enterprise. As a result, managers of employees have an obligation to build bullying-free workplaces that promote safety, safeguard employees' basic rights, and, ultimately, increase their efficiency on the job.

22 March 2024 in Journal of Intelligence Studies in Business
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BANJI RILDWAN OLALEYEBANJI RILDWAN OLALEYE
BANJI RILDWAN OLALEYE
BBBayode Olusanya Babatunde
Bayode Olusanya Babatunde
JLJoseph Nembo Lekunze
Joseph Nembo Lekunze
ATAdeniran Rahmon Tella
Adeniran Rahmon Tella
Following the resource-based view (RBV) theory, the Food-Moving Consumer Goods (FMCG) industry also pitches in to help the economy grow. This study is intended to investigate competitiveness and organizational learning against the sustainability of FMCG in Nigeria. However, the interlink between competitive intelligence and organizational sustainability was investigated, with organizational resilience performing a mediating function. 517 employees from FMCG companies in Nigeria were examined using quantitative and cross-sectional research methods, whereby the data obtained was analyzed using partial least squares structural equation modelling (PLS-SEM) to establish proposed association. The results confirmed the expected connections, showing that competitive intelligence (CI) was directly and positively linked to organizational sustainability (OS). They also showed that organizational learning was significantly and positively linked to both competitive intelligence and organizational sustainability. Similarly, the findings revealed that organizational resilience partially mediated the association between CI and OS. Gaining an advantage over rivals and successfully achieving sustainable performance are two areas where this research can help company management. Additionally, FMCG companies should integrate organizational learning and resilience approaches into their sustainability efforts.

9 December 2024 in Innovative Marketing
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BANJI RILDWAN OLALEYEBANJI RILDWAN OLALEYE
BANJI RILDWAN OLALEYE
TSTshediso Joseph Sekham
Tshediso Joseph Sekham
JLJoseph Nembo Lekunze
Joseph Nembo Lekunze
NKNtseliseng Khumalo
Ntseliseng Khumalo
The expansion of brands through new product lines in the fiercely competitive fast-moving consumer goods (FMCG) industry is aimed at bolstering companies’ brands and market share while catering to customer preferences. In creating FMCG value chains and fostering company sustainability, companies need to have a strong grasp of the interplay between the company’s brand strategies and customer loyalty. This study investigated how brand trust mediates the effect of brand extension strategies on customer loyalty among people in Lagos State metropolis, Nigeria, who buy a variety of FMCG. Data were collected from 293 respondents via an online survey and analyzed using partial least squares structural equation modeling. The analysis revealed that brand familiarity (β = 0.376; p < 0.05), similarity (β = 0.397; p < 0.05), and reputation (β = 0.392; p < 0.05) are the strategies adopted in brand extension. It was found that brand extension strategy positively influences brand trust (β = 0.659; p < 0.05), while customer loyalty is positively impacted by brand trust (β = 0.585; p < 0.05). Besides, the results showed that brand trust mediates the relationship between brand extension strategies and сustomer loyalty (β = 0.385; p < 0.05). These results suggest that satisfaction with and trust in a specific product brand can significantly enhance the likelihood of repeat purchases by customers.

30 September 2024 in Virtual Economics
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BANJI RILDWAN OLALEYEBANJI RILDWAN OLALEYE
BANJI RILDWAN OLALEYE
TNTochukwu Thankgod Nwosu
Tochukwu Thankgod Nwosu
JLJoseph Nembo Lekunze
Joseph Nembo Lekunze
TSTshediso Joseph Sekham
Tshediso Joseph Sekham
FOFolasade Funmi Olorunsola
Folasade Funmi Olorunsola
The small and medium-sized enterprise (SME) sector is the backbone of the economies of most large countries, driving employment and economic growth. Competitive intelligence (CI) is a major concern for academics and practitioners, as it affects company strategy. In the current uncertain global climate, CI is crucial, as it fosters the development of new ideas and innovations. Given that more established companies typically hold this association, the overarching goal of this study was to explore how smaller companies' entrepreneurial drive interacts with their use of CI to boost performance, thereby adding to the existing body of knowledge. We obtained information from 504 small business owners or managers, and tested the suggested heuristic model via descriptive statistics and partial least squares structural equation modelling (PLS-SEM). The results indicated that entrepreneurial orientation (EO) plays a significant role in mediating the impact of CI on SMEs' performance. We confirmed that CI has a direct effect on SMEs' performance, as does the nexus between CI and EO. However, EO mediates this connection. On the basis of the results of this research, SME managers should maintain a thriving entrepreneurial mindset while developing novel strategic approaches to increase innovation and productivity. Furthermore, we provide valuable recommendations for future research, and we urge policymakers to launch entrepreneurship programmes to help SMEs develop an entrepreneurial drive and a conceptual model that positions EO as a strong indicator of CI and SME performance.