The article deals with consumer behaviour when purchasing green products. It develops theoretical knowledge in the field of antecedents to purchase intention with a focus on the currently neglected consumer chemicals (detergents, cleaning agents and cosmetic products). Based on previous studies, antecedents of purchase intention for green consumer chemicals are identified and the significance of their influence is subsequently verified by empirical research. Confirmatory analysis is based on structural equation modelling of data obtained from a questionnaire survey conducted among 250 consumers. The empirical findings show that the main antecedents of green purchase intention in are environmental concern, green lifestyle and product knowledge. The influence of promotion and community can be regarded as weak to insignificant. The degree of influence of all investigated antecedents depends on the gender, age and level of education of consumers. Increasing the volume of purchasing green consumer chemicals will in particular require provision of more information to consumers to increase their awareness of environmental protection and green products.

Purpose: The aim of the paper is to identify desirable circular packaging innovations for fast-moving consumer goods in small and medium-sized enterprises. Methodology: We carried out two quantitative surveys among 60 enterprises and 200 consumers in two separate phases. The data were processed by exploratory analysis and the significance of the detected differences was verified by confirmatory analysis (ANOVA, Friedman test). Results: We found that the main innovation drivers are consumers themselves and reduction in packaging costs. The main barriers to innovation are concerns held by businesses regarding unacceptable product prices and consumer unwillingness to engage in collection, sorting and return of packaging, and to accept packaging-free sales. Replacing non-recyclable materials in packaging with 100% recyclable or biodegradable alternatives can be considered the most appropriate packaging innovation that is preferred by businesses and consumers. However, consumer attitudes depend significantly on their inclination to protect the environment. In other words, it is also advisable for green customers to implement use of returnable packaging. Conclusion : The most successful innovations will be those that require minimal changes in consumer shopping behaviour and are not overly burdensome for businesses. The results can help companies develop packaging innovations under the circular economy paradigm.

"Purpose of the article is to contribute to defining the possibilities of using artificial intelligence in the educational process implemented at universities. The article focuses in particular on the advantages and disadvantages of using artificial intelligence tools in the processing of theses, i.e. not only in writing up its final form, but in all stages of its creation, i.e. in literary research, preparation of primary research, processing of obtained information and data, and formulation of the final text of the thesis. Methodology/methods. The article is based on literature research. It uses scientific methods such as exploration, synthesis and comparison. The comparison is made both in relation to various theoretical opinions of literary authors and also in relation to one's own experience. Scientific aim is to define the advantages and disadvantages of using artificial intelligence in the processing of theses. Findings. In general, the main advantages can be considered to be the support of students' creativity and the streamlining of the individual stages of theses creation, while the main disadvantage is the reduction of one's own creative thinking and the threat of plagiarism. Conclusions. Most likely, the use of artificial intelligence in the processing of theses cannot be prevented. Adapting to this means, on the one hand, at least partially changing the approach to conducting final theses and creating rules and procedures that would make it possible to take advantage of its use and suppress the disadvantages associated with it to the maximum extent.