Michal Paták

Michal Paták

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Research Focus & Metrics

Academic Career Length

17Years (2010-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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17 July 2021 in Sustainability
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Journal Article
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MPMichal Paták
Michal Paták
LBLenka Branská
Lenka Branská
ZPZuzana Pecinova
Zuzana Pecinova
The article deals with consumer behaviour when purchasing green products. It develops theoretical knowledge in the field of antecedents to purchase intention with a focus on the currently neglected consumer chemicals (detergents, cleaning agents and cosmetic products). Based on previous studies, antecedents of purchase intention for green consumer chemicals are identified and the significance of their influence is subsequently verified by empirical research. Confirmatory analysis is based on structural equation modelling of data obtained from a questionnaire survey conducted among 250 consumers. The empirical findings show that the main antecedents of green purchase intention in are environmental concern, green lifestyle and product knowledge. The influence of promotion and community can be regarded as weak to insignificant. The degree of influence of all investigated antecedents depends on the gender, age and level of education of consumers. Increasing the volume of purchasing green consumer chemicals will in particular require provision of more information to consumers to increase their awareness of environmental protection and green products.

13 August 2018 in Applied Economics Letters
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Journal Article
Closed access
Libena TetrevovaLibena Tetrevova
Libena Tetrevova
MPMichal Paták
Michal Paták
IKIryna Kyrylenko
Iryna Kyrylenko
In this survey, we investigate the level of web-based CSR communication in selected post-communist countries. Our objective was to identify, analyse and evaluate the scope of web-based CSR communication and the structure of CSR activities communicated by the TOP 100 companies based in the Czech Republic and Ukraine. On the basis of content analysis of the websites of the 100 most important companies (according to the level of revenue) based in each of these countries, we can state that the level of their web-based CSR communication is comparable. It does, however, correspond to the generally low level of CSR communication in post-communist countries. Apart from corporate websites, another popular channel of communication is social networks, in particular, Facebook. As far as the scope of CSR activities communicated is concerned, companies based in the Czech Republic communicate an average of 19 and companies based in Ukraine communicate an average of 18 of the 39 monitored activities. TOP 100 companies operating in these countries communicate economic and environmental responsibility activities in the greatest scope and on the contrary, ethical responsibility activities the least.

11 March 2019 in Journal of Gambling Studies
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Libena TetrevovaLibena Tetrevova
Libena Tetrevova
MPMichal Paták
Michal Paták

12 May 2010
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Conference Paper
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VVVladimira Vlckova
Vladimira Vlckova
MPMichal Paták
Michal Paták

26 June 2017 in Engineering Economics
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JKJana Kostalova
Jana Kostalova
LTLibena Tetrevova
Libena Tetrevova
MPMichal Paták
Michal Paták
This paper deals with the problems of projects co-financed by European Union funds (structural funds and the Cohesion fund) in the Czech Republic within the Programming Period 2007 – 2013 from the point of view of the knowledge and use of project management methods within implementation of these projects. The authors aimed to analyse and assess the scope of knowledge and the rate of utilization of project management methods by the solvers of projects co-financed by EU funds in the Programming Period 2007 – 2013 and to evaluate the influence of the project solvers’ attitude to project management on the scope of knowledge and the rate of utilization of project management methods. At first, the paper characterizes the basic project management methods, and then it discusses the outcomes of a questionnaire survey focused on the knowledge of the basic project management methods and their utilization within implementation of projects co-financed by EU funds, and that also in view of the project solvers’ attitude to the above methods as efficiency improving tools. At the same time, these outcomes are compared with the outcomes of the research performed by Spolecnost pro projektove rizeni, which evaluated the scope of awareness and rate of utilization of the basic project management methods in the Czech Republic. Finally, there are recommendations to the institutional authorities on application within the Programming Period 2014 – 2020.DOI: http://dx.doi.org/10.5755/j01.ee.28.3.13651

30 April 2020 in Engineering Economics
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Journal Article
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MPMichal Paták
Michal Paták
LBLenka Branská
Lenka Branská
ZPZuzana Pecinova
Zuzana Pecinova
The perfect order concept is traditionally used to measure logistics performance, but the conventional assessment of the perfect order from the perspective of the “in-time, in-full and error-free” trinity is no longer viable today. This paper aims to make a modest contribution to creating a novel understanding of the perfect order concept. Based on the primary survey in 132 Czech retail stores, the authors identify the key components that constitute a perfect order fulfilment of fast moving consumer goods to retail stores, namely reliability, collaboration, extra adaptation, ordering, and promotion. Subsequently, it was discovered that there are the differences in the influence of the identified components depending on the retail store type. Retail stores in the sense of drugstores regard extra adaptation and promotion as being the more important components compared to retail stores specialising in food products. Independent retail stores regard collaboration and promotion as being much less important components compared to retail stores that form part of a retail chain. Ordering is a more important component for small retail stores compared to large retail stores. Retail stores located in a capital city and in towns representing the centres of individual regions regard collaboration and extra adaptation to be the more important components compared to retail stores located in small towns. Research results support perfection in measuring logistics performance and make it possible to improve retail store operation.