This study explores the integration of sustainability and cultural sensitivity in clustering Muslim tourist lifestyles in the Andaman coastal region. The Muslim tourist demographic, representing a significant portion of the global population, prioritizes halal standards and Islamic attributes in their travel experiences. This research investigates the lifestyle patterns of Muslim tourists and their alignment with sustainable tourism principles, particularly in Thailand’s Andaman coastal area, known for its marine and beach tourism. A multi-method approach was employed, utilizing the AIO (Activities, Interests, and Opinions) framework for quantitative data collection through the surveys of 836 Muslim tourists, and qualitative insights from in-depth interviews and focus group discussions with local stakeholders. The study identified key lifestyle clusters: Mainstream Travelers, Experience Seekers, and Chillouts, each with specific preferences for halal services, prayer facilities, and eco-friendly accommodations. The findings underscore the importance of a tailored approach in promoting sustainable tourism that respects cultural values. Recommendations include enhancing halal-certified services, improving infrastructure for religious practices, and promoting eco-friendly tourism options. By aligning sustainability with cultural sensitivity, the Andaman coastal region can attract more Muslim tourists while preserving its environmental and cultural heritage. This research contributes to the broader discourse on sustainable tourism by emphasizing cultural sensitivity and provides practical guidelines for tourism stakeholders in the Andaman region to develop inclusive and sustainable tourism strategies.

Promoting repurchase intention to existing consumers is a crucial advantage that helps businesses manage sufficient supply for their customers and ensure their business sustainability. Business managers must understand factors that can significantly promote repurchase intention. Therefore, this study aims to examine the influence of brand love, brand preference, and brand loyalty on the intention to repurchase Covid-19 antigen test kits among a sample of Thai consumers. To achieve this aim, 670 Thai people, who had used the antigen test kit for their Covid-19 testing, were invited to answer questionnaires using an online Google Forms survey. After clearing outliers, only 523 responses were deemed valid and reliable and kept for further path analysis. The research findings showed that brand love and brand preference demonstrated positive relationships with brand loyalty. In addition, brand love and brand preference displayed positive relationships with repurchase intention. In conclusion, the results emphasized brand loyalty as the primary driver of repurchase intention because of its significant impact on Thai customers.

This study investigates how the Bio-Circular-Green (BCG) economy model and the Sufficiency Economy Philosophy (SEP) can support the development of creative tourism for community-based conservation and well-being in Ban Pa Khlu Community, Nakhon Si Thammarat Province, Southern Thailand. A participatory mixed-methods case study approach informed by PAR principles was employed. Qualitative data were collected via stakeholder interviews, focus group discussions, participatory observation, and community workshops, while quantitative data were obtained from tourist satisfaction surveys during pilot tourism activities. The data were analyzed using thematic analysis and descriptive statistics. The findings suggest that integrating SEP principles with BCG concepts provided a basis for community participation and the sustainable utilization of nipa palm resources. Creative tourism activities based on local knowledge and cultural heritage provided opportunities for environmental learning, cultural knowledge sharing, and value-added use of nipa palm resources, while offering potential supplementary livelihood opportunities for the community. The Ban Pa Khlu case illustrates how local natural and cultural resources can be developed into community-based tourism experiences while maintaining a focus on ecological conservation and local cultural values. This study provides an integrated approach for applying SEP and BCG principles in community-based creative tourism development.