We face significant challenges related to sustainability and social responsibility, so sustainable entrepreneurship is a key way to help address these issues. How can sustainable entrepreneurship contribute to combating climate change? This is the question from which this research started. The paper proposes important research directions to develop innovative and sustainable solutions tailored to the problem. By investigating the impact of different innovation strategies, the study aims to provide concrete recommendations to all stakeholders. Recognizing that effective climate action requires collaboration among government, businesses, non-governmental organizations, and citizens, the study emphasizes the importance of raising awareness, education, and access to information. Using fsQCA software version 4.1, the research analyzes various innovation strategies to develop tailored, sustainable solutions. The findings offer concrete recommendations for stakeholders, aiming to facilitate the implementation of sustainable practices and foster a supportive framework for green initiatives. Ultimately, this study contributes to efforts aimed at reducing the carbon footprint and promoting a more responsible economic model in Romania. The results not only provide concrete recommendations for relevant actors but also outline a strategic vision on how a more responsible economic model can be promoted in Romania, with the potential to influence sustainable development policies and inspire future initiatives.

The fashion industry is facing increasing pressure to adopt sustainable practices given its significant impact on the environment. This research aims to analyze the implications of marketing strategies in the fashion industry’s transition towards a sustainable and responsible business model. The study starts from the premise that marketing can influence consumer behavior and turn sustainability into a competitive advantage. To investigate this aspect, SmartPLS software was used and hypotheses were tested on the relationship between marketing strategies to educate and sensitize consumers on sustainability issues in the fashion industry and the creation of a sustainably engaged community. Moreover, it becomes essential to collaborate with non-governmental organizations and other brands that share their sustainability values. The research was based on a sample of 227 respondents, and the data were analyzed using structural equation modeling. The results indicate that marketing strategies that promote transparency in supply chain and production processes, enhance brand reputation and credibility and, promote innovation in sustainable materials and production processes through marketing strategies contributing to creating an engaged community, as well as through brand commitment to sustainability through concrete actions and access to new markets and growth opportunities. Marketing strategies to educate and sensitize consumers on sustainability issues in the fashion industry contribute to increasing consumer interest in sustainable products. The implications of the study highlight the need for coherent marketing approaches to support the sustainable transformation of the fashion industry.