In order to reduce energy consumption, improve driving mileage, and make vehicles adopt driver styles, research on automatic optimization of control strategy based on driver style is conducted in this paper. According to the structure of the powertrain, the vehicle control strategy is designed and a driver-style recognition model based on fuzzy recognition is added to the rule-based control strategy to improve the driver adaptation of the vehicle. In order to further improve the energy-saving effect of the strategy, the control strategy based on driver style is automatically optimized by the Isight optimization platform to make the strategy reach optimum. The test results show that the strategy based on driver style is able to adapt to different styles of drivers and the economy of the vehicle is improved by 2.06% compared with pre-optimization, which validates the effectiveness of the strategy.