Michael Wild

Dr. Michael Wild


Research Focus & Metrics

Academic Career Length

6Years (2021-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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2 February 2025 in Journalism and Media
Verified
Journal Article
Open access
PDF file
VKVera Katzenberger
Vera Katzenberger
JKJana Keil
Jana Keil
MWMichael Wild
Michael Wild
Podcasts have established themselves in the digital media landscape as an integral part of information gathering and opinion formation for many users. The number of podcast users has stabilized at a high level in recent years. However, podcast producers, including podcast journalists, remain a largely unexplored group. This study focuses on podcast journalists and aims to identify the perceptions, motivations, and quality standards relating to their roles in podcasting. It is based on the results of an online survey of 378 podcast journalists from Germany, Austria, and Switzerland. Against a background of the concept of pioneer journalism, this article argues that podcast journalists are innovative contributors to the journalism ecosystem and have positioned themselves as new actors within the field. The findings of this study show that podcast journalists create, produce, and present journalistic content, for instance news or background stories, in the form of audio episodes, and see themselves as both educators and entertainers. They use the creative freedom of podcasting to engage deeply with their audiences and achieve high levels of listener loyalty. While financial gain is not their primary motivation, they have innovated new revenue models. They are committed to the quality of their content and emphasize comprehensibility and accuracy of information.

30 November 2022
Verified
Book Chapter
Closed access
PDF file
VKVera Katzenberger
Vera Katzenberger
JKJana Keil
Jana Keil
MWMichael Wild
Michael Wild

11 February 2026 in Journalism and Media
Verified
Journal Article
Open access
PDF file
AGAnnika Hochschullehre der Bayerischen Universitäten Geuß
Annika Hochschullehre der Bayerischen Universitäten Geuß
MWMichael Wild
Michael Wild
This article examines how political journalism can distinguish itself in a fast-paced information environment by providing in-depth contextualization and thereby contribute to the functioning of democratic societies in a digitalized world. Focusing on the ‘Causa Brosius-Gersdorf’—a highly polarized controversy surrounding judicial appointments to Germany’s Federal Constitutional Court in July 2025—we ask the following questions: to what extent can German-language podcasts offer in-depth analysis, and which types of contextualization can be observed across different podcast formats? The study is based on a qualitative content analysis of 39 episodes from 15 popular podcasts drawn from the German Spotify Top 200. Drawing on a theoretically grounded analytical framework comprising the categories ‘topics’, ‘dimensions of context’, and ‘relational levels’, we identify distinct types of contextualization. We analyze the distribution of these types using distant reading and interpret salient patterns through close reading. Our results show that the podcasts analyzed offer an in-depth contextualization of the issue, with a focus on political and societal evaluation. In doing so, they provide their audiences with orientation and therefore enable them to form their own well-founded opinions. Since we conducted our analysis at the level of individual statements rather than at the level of the news items themselves, our study advances research on quality in journalism, highlights the role of podcasts in digital transformation, and addresses the democratic value of contextualizing political communication.