Paula Francisca Sáez Orellana is a business administration professor at the Department of Economics and Administration of the Faculty of Social and Economic Sciences, Catholic University of Maule, Chile. She completed her Master's studies in business administration at the University of Talca, as well as a Master's degree in marketing at the European School of Management, with maximum distinction. She has held academic management positions for more than 15 years, and during her professional career, she has published papers in the area of organizational management. Her teaching disciplines include the areas of marketing, business administration, and entrepreneurship, and her interests include digital transformation, marketing, and strategy.