Creative performance is essential for tourists to engage in community activities at heritage sites. However, there is a theoretical gap in how creative performance affects the willingness of tourists and residents to co-create values together in an important agricultural heritage site. Therefore, the research combines two methods, SEM (structural equation modeling) and fsQCA (fuzzy set qualitative comparative analysis), to investigate the antecedent paths of tourists’ willingness to co-create value at tea cultural heritage sites. The results show that self-identity and cultural identity play a complex chain mediating role in creative performance, influencing tourists’ value co-creation. Meanwhile, “cultural identity * creative performance * awakening of enjoyment * cultural learning” is the optimal pathway for achieving tourists’ value co-creation. This study advances research on the conservation and development of creative agriculture and cultural heritage communities. Finally, it provides a realistic basis for research on the interaction between tourists and residents.

Chinese grassland ecological industry is at a critical stage of mid-term adjustment and development. Accurately assessing the benefits of grassland ecological product value conversion during its mid-term development can provide a reasonable basis for adjusting the future development path of ecological product value conversion. This study uses ecological efficiency, economic efficiency, and ecological function importance indicators as the evaluation foundation for the conversion of grassland ecological product value, constructing a three-dimensional evaluation matrix of “ecology-economy-importance” suitability. Under the logical framework of “conversion efficiency-suitability evaluation-path selection”, the study investigates the suitability evaluation and improvement paths of grassland ecological product value conversion during the mid-term development phase in China. The results show that (1) from 2008 to 2022, the overall suitability of grassland ecological product value conversion in China gradually improved, particularly from 2011 to 2021, when the suitability index increased from 4.99 to 6.33. The ecological conversion efficiency remained between 0.60 and 0.67, and the economic conversion efficiency increased from 0.44 to 0.67. (2) In the spatial dimension, the suitability of grassland ecological product value conversion is generally at the second or third suitability level, with certain regional differences. Moreover, ecological and economic conversion efficiencies are spatially inconsistent. (3) In the ecological and economic conversion of grassland ecological products, the highest redundancy rate in terms of industrial land resource investment is 36.7% and 42.40%, respectively. This indicates that the insufficient suitability level of grassland ecological product value conversion may be due to excessive redundancy in industrial land resource investment. (4) The improvement path for the suitability level of grassland ecological product conversion varies across provincial regions, but within provinces, there is a small-scale clustering of similar path choices. In the future, resource and policy allocation could lead to regionally coordinated development.

Internal and external environmental changes have led to changes in the service value of plateau ecosystems. Plateau ecosystems are facing a risk of falling into “recession”. Meanwhile, climate change has become an important factor affecting the service value of plateau grassland ecosystems. In this paper, from the perspective of how changes in climate factors inhibit the value of ecosystem services of plateau grasslands, we adopt the equivalent factor method to measure the value of grassland ecosystem services in eight municipal levels in Qinghai Province from 2000 to 2021. We also construct a fixed utility model to test how changes in climate factors affect the value of ecosystem services and use the grass–animal balance as a mediating effect model for the test. The results of the study showed that (1) the increase in temperature and precipitation among the changes in climate factors significantly suppresses the ecosystem service value of grassland in the plateau. (2) The mediation test shows that the grass–livestock balance helped suppress the effects of climate factor changes on the ecological service value of plateau grassland. (3) The heterogeneity test shows that the area containing the Three-River-Source National Park is more resistant to climate factor changes. Climate factor changes have a greater impact on the ecosystem service value of plateau grassland in high altitude areas and have a significant positive effect on sustained low grassland carrying pressure index status. Therefore, in the protection of plateau grassland ecosystems, we should pay attention to the inputs in the ecosystems as well as appropriate grazing. At the same time, this study can provide a reference value for the decision-making with respect to ecological natural resources protection or restoration in plateau grassland under the effects of climate factors.