Introduction: The amount of educational material delivered to pupils and students through digital screens is increasing. This method of delivering educational materials has become even more prevalent during the COVID-19 pandemic. To be as effective as possible, educational material must be properly designed not only in terms of content, but also in terms of form, e.g., the typeface. The present study investigated the effect of letter shape on readers’ feelings of pleasantness during reading, reading fluency, and text comprehension and memorisation.Methods: To find out whether age influences the effects of typeface shape on reading measures, we divided the participants into a group of less experienced readers (children) and more experienced readers (adults). Both groups read texts in eight different typefaces: four of them were round or in rounded shape, and four were angular or in pointed shape. With an eye-tracker, the reading speed and the number of regressive saccades were recorded as measures of reading fluency and changes in pupil size as an indicator of emotional response. After reading each text, the participants rated the pleasantness of the typeface, and their comprehension and memorisation of texts were checked by asking two questions about the text content.Results: We found that compared to angular letters or letters in pointed shape, round letters or letters in round shape created more pleasant feelings for readers and lead to a faster reading speed. Children, as expected, read more slowly due to less reading experiences, but, interestingly, had a similar number of regressive saccades and did not comprehend or remember the text worse than university students.Discussion: We concluded that softer typefaces of rounder shapes should be used in educational materials, as they make the reading process easier and thus support the learning process better for both younger and adult readers. The results of our study also showed that a comparison of findings of different studies may depend on the differences among the used letter shapes.

Reading fluency depends on the typographic design. Letters can have different shapes that evoke different feelings in the reader and influence reading fluency. Previous studies that explored the link between typeface shape and taste and its impact on reading and readers’ attitudes mainly focused on shorter texts or individual words. In contrast, our study investigated how the taste (sweetness) attributed to the typeface is related to reading fluency and the pleasantness of the typeface during reading longer texts, and whether these relationships are the same in children and adult readers. We found that readers of both age groups perceived rounded letters as sweeter than angular letters. The perceived sweetness correlated positively with the pleasantness of the typeface and reading fluency. Younger readers showed a higher general rating of sweetness and a stronger relationship between the perceived sweetness and the pleasantness of the typeface than older, more experienced readers. This suggests that the sweeter and more pleasant the typeface is perceived to be, the faster it can be read. When fast processing of longer texts is required, we recommend the use of rounded typefaces with more organic shapes, including serif typefaces with some characteristics of old-style typefaces, rather than using angular, sans serif typefaces.

This study investigated how congruence between pictogram complexity and typographic complexity influences visual processing and perceived appropriateness in multimodal communication. Drawing on theories of visual communication, legibility and aesthetic perception, the study examined whether simple or complex pictograms harmonise more effectively with sans-serif or serif typefaces. Ninety participants viewed stimuli from three thematic categories (cobbler, herbal pharmacy and gluten-free restaurant), while their eye movements were recorded using a Tobii Pro Fusion eye-tracking device. Measures included reading time, fixation count and saccade count, together with subjective evaluations of pictogram–typeface suitability. The results show that reading time was the most sensitive indicator of formal congruence. In the cobbler and gluten-free restaurant categories, simple pictograms increased reading time with sans-serif typography but decreased it with serif typography. In the herbal pharmacy category, simple pictograms and sans-serif typography independently supported faster reading performance. Subjective evaluations showed no significant differences between combinations, indicating that participants perceived all pairings as similarly appropriate despite measurable differences in processing efficiency. The findings suggest that the effectiveness of pictogram–typeface combinations depends on both formal complexity and thematic context. Eye-tracking proved valuable for revealing subtle cognitive processing differences not reflected in subjective judgements.