Agritourism is a growing area of the tourism sector with many positive social and economic benefits for farmers, their communities, and for tourists. While researchers have been studying the phenomenon for several decades, factors that lead to profitable outcomes for agritourism operators are still not well understood, hindering the effectiveness of agritourism development and the systems of support available to farmers. Using a survey of 1834 farms and ranches open to visitors in the United States, the goal of this study is to identify the factors that influence the profitability of agritourism operations. This study shows that several factors have positive associations with increased agritourism profitability, such as the number of years of experience of the operator, farm scale (acreage and total farm revenue), providing on-farm product sales, and offering events and entertainment. Off-farm product sales and being a female operator have a negative association with profitability in agritourism. We discuss the implications of our findings on agritourism operators, suggest their utility for tourism planning and rural community development professionals, and offer suggestions for future research.

Many U.S. dairy farms, especially small farms, are struggling to stay in business due to difficult economic conditions. While switching to organic milk production has been identified as one way to improve farm profitability, there are very limited economic data available on organic dairy profitability and the key factors contributing to its variation among organic dairy farms. This study analyzes a 10-year longitudinal dataset of Vermont organic dairy farms (2006–2016), collected by the University of Vermont Extension, to identify key factors influencing farm profitability and quantify their impact on farm return on assets (ROA) through a multivariate fixed-effects regression model. Results suggest that significant factors for organic farm profitability measured by ROA include feeding management, farm management, farm size, milk price and input costs. Such findings may help many organic dairy farms identify potential areas for improving their profitability and conventional farms evaluate the potential financial benefits of switching to organic operation.

Owners of small- and medium-sized farms are increasingly interested in engaging in agritourism and direct sales in order to increase income, provide family employment, and educate the public about agriculture, among other reasons. Prior research on agritourism operator motivations largely focuses on economic goals and benefits, while acknowledging the strong influence of non-economic factors. However, more research is needed to better understand the nuances and breadth of non-economic motivations underlying agritourism operator decisions. In addition, research on U.S. agritourism tends to be at the state level, which raises questions about overall national trends and inter-study comparability. To address these gaps, we analyzed transcripts from semistructured interviews with small- and medium-sized farm owners engaged in agritourism from five states across the U.S. We examined the results through the theoretical lens of Allport's "contact hypothesis" in order to further understand how agritourism helps operators meet stated goals. Our results suggest that consistent with previous literature, nonmonetary motivations are high priorities for farmers engaged in agritourism. In particular, motivations related to community engagement/leadership and quality-of-life emerged as forceful and reoccurring themes. We found that although Allport's contact hypothesis holds some important explanatory power for understanding agritourism operators' community-related goals-including reducing prejudice and increasing understanding between farmers and consumers in relation to agriculture-increased inter-group contact also has potential to create new conflicts between farmers and neighbors related to tourism. These findings have important implications for future research as well as for policies and programs aimed at supporting agritourism.

The sustainability of the food system is at the forefront of academic and policy discussions as we face the challenge of providing food security to a growing population amidst environmental uncertainty and depletion, social disruptions, and structural economic shocks and stresses. Crafting a sustainable and resilient food system requires us to go beyond disciplinary boundaries and broaden critical and creative thinking skills. Recent literature calls for examples of pedagogical transformations from food systems courses to identify successful practices and potential challenges. We offer a recipe for what to teach by framing systems thinking concepts, then discuss how to teach it with five learning activities: deductive case studies, experiential learning, reflective narrative learning, system dynamics simulations and scenarios, and inductive/open-ended case studies, implemented with collaborative group learning, inter/trans-disciplinarity, and instructor-modeled co-learning. Each learning activity is animated with concrete examples from our courses at Oregon State University, University of Minnesota, and University of Vermont, USA. We discuss opportunities and challenges implementing these strategies in light of student, instructor, and institutional expectations and constraints. But the challenge is worth the effort, because food system transformation requires active learners and systemic thinkers as engaged citizens, food system advocates, entrepreneurs, and policy makers.