Consumers are increasingly seeking ecological, organic, minimally processed food from certified organic farms. Consumer purchasing decisions in the organic food market are determined by various factors. The main objective of the article is to identify the range and direction of multidimensional relationships between the frequency of purchasing organic food and the factors that determine purchasing decisions. For this purpose, a canonical analysis was performed. Statistical data were obtained from survey research conducted in Poland, Czechia, Slovakia, and Hungary (600 questionnaires filled in each country) from December 2023 to March 2024. Research shows that the key factor that influences purchasing decisions with respect to organic food is its high quality. In countries such as Poland, Czechia, and Slovakia, this feature received the highest percentage of indications as very important, 53%, 44%, and 54%, respectively. In the second place, respondents indicated production without agricultural chemicals and food additives (in Hungary, this factor was considered the most important, with a percentage of indications at the level of 77%). In all the countries of the Visegrad Group, the influence of famous people, celebrities, and bloggers seems to be the least important—40.7% of respondents in Slovakia considered them completely unimportant, and as many as 73% in Hungary. Fashion was similarly rated low. In the case of this factor, the percentage of indications as unimportant ranged from 31% (Slovakia) to 76% (Hungary).

This study focuses on the relationship between the Human Development Index (HDI) and public social expenditures, analyzing socio-economic models using the examples of selected European countries and Ukraine. The study used the values of the HDI, GDP, and indicators of public expenditures for social purposes, namely, healthcare, education, leisure, culture and religion, and social protection for the period from 2010 to 2021. The analysis targeted 13 European countries using data sets from Eurostat, the Office for National Statistics of the United Kingdom, the State Statistics Service of Ukraine, and the Ministry of Finance of Ukraine. The input time series were checked for lagged values using the STATISTICA software.Empirical evidence suggests a relationship between HDI and public social spending. An increase in the share of public social expenditures in GDP leads to an increase in HDI and vice versa. European countries with a social-democratic model of development have the highest level of centralization of public expenditure in GDP (34.72%) and the highest HDI (0.930), while countries belonging to the Southern European model have the lowest share of socially oriented public expenditure (30.41%) and the lowest HDI (0.873). In addition, there is a time lag between the investment of public funds in healthcare, education, leisure, culture and religion, and social protection and their impact on HDI changes. Thus, ensuring a high level of HDI is achieved, among other things, through state financial support for the relevant components of the social sphere and social protection. AcknowledgmentThe study is funded by the EU NextGenerationEU through the Recovery and Resilience Plan for Slovakia under project No. 09I03-03-V01-00130.

Based on the evaluation of partial research results the aim of the presented paper is to find out current state of using consumer-oriented sales promotion tools at the organic food market in Slovakia and the Czech Republic and to suggest recommendations for improvement. We conducted primary quantitative research by inquiry method via standardized online questionnaire. The research results reveal that the most used consumeroriented sales promotion tools are information materials, merchandising and multipacks. Business entities focus on the non-monetary sales promotion. The results point to insufficient implementation of sales promotion tools at the organic food market and probably low interest of business entities to them.

This study explores the purchasing behaviour of Slovak consumers regarding organic food. Using data collected by CAWI from 318 respondents, the research aims to examine the relationship between the socio-economic characteristics of Slovak consumers and their purchasing behaviour, with particular attention to the factors influencing their decision to buy organic food. Based on the chi-square test of independence, results show that the purchase of organic food depends on consumers' income and education levels. Organic food consumption is primarily driven by factors related to high quality, nutritional content, sensory attributes of organic food and healthy lifestyle, rather than by external social trends such as celebrity endorsement, curiosity, fashion, and trendiness, which are considered the least important. Additionally, the purchase of organic food is most frequently initiated for personal use and general household consumption, while purchases for children or individuals with allergies are less common. Using hierarchical cluster analysis, the study identifies three clusters of conumers who make decisions about purchasing organic food based on the same factors: (1) fashion and celebrities, (2) high quality, sensory quality, nutrient content, healthy lifestyle and traditional production methods, (3) fair trade, locally produced, family, curiosity, environmental impact, absence of GMOs and additives and controlled production process). The first cluster was the smallest. These were marginalized, niche factors. The second cluster consisted of respondents for whom the quality of the product, its features, as well as health and traditional production methods were important. The third cluster of respondents included people for whom social, environmental, and safety factors were important. These findings provide valuable insights for segmenting the organic food market and for developing product labelling policies and marketing communication strategies.

The consumption of organic food fits into the sustainable development goals and constitutes a justification for the further development of organic farming. The research aimed to identify the most important limitations to the growth of organic food consumption in the Visegrad Group countries and to indicate the differences and similarities in their perception. Therefore, at the turn of 2024, a survey was conducted among consumers in each of the countries of the Visegrad Group on a population of 600 people using an identical survey questionnaire. The research shows that in all four countries, the most important barrier to the growth of organic food is its high price, which is of great importance to Slovak consumers. The low availability and narrow offer, as well as insufficient information on organic food, were also important for consumers. On average, over 80% of the surveyed consumers rate the price level of organic food as high – the highest percentage was observed in Slovakia and the lowest in Czechia. Also, approximately 80% of the surveyed can accept a price up to 20% higher than conventional food. In the opinion of the respondents, the most important factors that would increase organic food consumption include lowering its prices, increasing income, and expanding the offer and availability.

Cultural heritage represents a key factor in destination attractiveness, with UNESCO World Heritage Sites playing a significant role in tourists decision-making processes. The aim of this paper was to explore the relationship between the number of UNESCO sites and the intensity of international tourism, measured by the number of tourist arrivals. A quantitative approach was adopted, using an Ordinary Least Squares (OLS) regression model, based on 2019 data from UNESCO and the World Bank. The analysis suggests that each additional UNESCO site is associated with an average increase of 2.03 million international tourist arrivals, with the model explaining 57.09% of the variance. While the results emphasize the potential contribution of cultural heritage to tourism development, they also highlight the need for cautious interpretation due to methodological limitations and the absence of causality testing.