A growing number of organizations across a variety of industries are now pursuing sustainable management business goals to improve business efficiency, manage stakeholder expectations, or for legislative compliance. This is also the case for automotive manufacturing organizations who are under pressure from their stakeholders to manage and improve sustainability performance. This requires the development of credible measurement tools and systems to enable capture and monitoring of sustainability. This paper describes the development process for an innovative model, named the Automotive Sustainability Assessment Model (A‐SAM), to drive sustainable decision‐making in the automotive sector. The process of developing the model consisted of four major steps, each of which contained series of intermediate steps, individual objectives, and research methods. The model measures, quantifies, and translates a broad range of external effects (both positive and negative) into their monetary equivalents, enabling large car manufacturers to evaluate options, identify win–wins, and optimize trade‐off, while making complex and multidisciplinary sustainability decisions. It allows managers and design engineers in the automotive sector to develop a better understanding of the environmental, resource, and social impacts of their activities, products, processes, and materials used, while still ensuring cost‐effectiveness when making decisions. The A‐SAM shows promise as an effective tool for supporting sustainability decisions in a business environment. Although developed in the context of the automotive industry, it can be adapted by organizations of any type, operating across many different sectors for managing sustainability in a more holistic, comprehensive, and integrated manner.

While multilayer plastic is difficult for recycling, innovative technologies and tactics are being developed to improve the process. New technologies in chemical recycling show promising results; however, the net improvement brought to the environment, economy, and society should be assessed for their wider adoption and diffusion. This study focuses on a Life Cycle Sustainability Assessment (LCSA) of an innovative process for the sorting and chemical recycling of multilayer plastic packaging waste from post-consumer sources to obtain new packaging for the food industry. The analysis indicated that the packaging made of rPET obtained through depolymerization is environmentally and economically competitive compared to the virgin PET. Packaging made of rPET and rLDPE obtained through delamination usually performed worse (or comparable) than the virgin counterparts. The social impact assessment indicated some areas of concern (e.g., workers’ health and safety risks due to exposure to hazardous substances), as well as potential opportunities (e.g., improved local employment). This paper is the first to present a synergetic approach to the sustainability assessment of chemical recycling technologies to obtain new high-performance packaging solutions. It provides useful insights to academics, managers, and decision makers in the plastic recycling sector whether (and under what conditions) the chemical recycling of multilayer plastic waste is feasible from the environmental, economic, and social perspectives. Despite associated uncertainties, the results are promising as an attractive option for further research, optimization, and upscaling.