This research intends to evaluate the effect on the performance of small and medium enterprises (SMEs) of technological developments, including digital marketing, and to determine the variables that affect the relationship. Because these businesses are essential to driving local economies, boosting local economic growth, and creating job opportunities, this is a very important question, and figuring out how to best help them succeed through digital marketing is critical. The data were generated from a sample of 190 marketing companies, and each of the managers of these companies was surveyed for the information needed. This research focuses on the impact of SMEs’ performance through digital marketing strategies, including online advertising, social media marketing, search engine optimization (SEO), and customer engagement through digital channels. A further analysis was performed looking at the mediating effect of digital transformation on the relationship between digital marketing and firm performance. The theoretical lens in the current study is the Technology Acceptance Model (TAM), which argues that technology use depends on perceived use and perceived usefulness. The results revealed that digital marketing is essential for SME effectiveness, as a driver of digital transformation, leading to stronger economic results and an enlarged market presence. Engagement with customers on digital channels to understand their behavior and preferences helps organizations create better experiences and products, and sell smarter as well. This offers application insights to the practitioners and proves the empirical data telling the SMEs how to plan the adoption of digital marketing. It also offers policy recommendations to authorities on how to promote digital innovation and provide financial and technical assistance to SMEs in this vital area.

Studying consumers’ acceptance of the main ethical issues in communication and mainly in advertising has recently been receiving much attention from scholars. It is especially noteworthy when the advertising is seen as a technology-driven communication process and should be prepared based on a sense of consumers’ social responsibility and moral assent. Using a self-reported questionnaire from 450 parents, this study examines the effects of children abuse, sexual appeals, fear appeals and deceptive advertisements on Jordanian parents’ acceptance of ethical advertising. After using the Structural Equation Modeling test, path analysis was used to test the hypothetic relationships employing the Multivariate Regression Models. The study found that sexual appeals and children abuse are the main factors that affect parents’ acceptance of ethical advertising in the Jordanian market.

Background: This study investigates digital transformation as a moderating variable in determining the effect of digital technologies, automation, and data integration of upstream and downstream providers on supply chain performance. By filling the existing research gap, the study reveals that more research regarding how digital transformation interventions impact the effectiveness of these technologies for industrial supply chains must be understood. Methods: A structured survey was applied to 181 supply chain managers in manufacturing firms scattered across Jordan. Results: The findings using SmartPLS for statistical analysis indicated that automation has the strongest positive effect on supply chain performance, followed by data integration. But digital technology did not have a significant direct effect, unless it was accompanied by broader digital transformation initiatives. Conclusions: Theoretically, this study reinforces digital transformation theory as a vital framework, whereas in practice, it invokes the strategic deployment of automation and integrated data application designs to underpin supply chain efficiency and competitiveness. Finally, this study offers practical guidance for practitioners who seek to employ the use of digital transformation in the current dynamic business environment.

Recently, employees are seen as important assets of organizations in which the majority of them cannot deal with employees properly or even underestimate their importance. One of the essential issues is increasing employees’ organizational commitment, which in turn minimizes customers’ switching behaviour and the way organizations usually communicate appropriately their internal market strategy. In order to have a better vision about such issue, this study is planned to investigate the impact of communicational satisfaction on organizational commitment. A variety of communicational satisfaction dimensions are taken into analysis; such dimensions include: communication climate, relationship to superiors, organizational integration, media quality, horizontal and informal communication, organizational perspective, relationship with subordinates and the personal feedback. In addition, three factors of organizational commitment were taken into considerations that are affective commitment, continuance commitment and normative commitment. The study followes the qualitative approach in collecting data from employees of Yahoo- Maktoob office in Amman/Jordan. Eight sub-hypotheses are developed and tested accordingly to conclude with the fact that communicational satisfaction has a significant and direct impact on organizational commitment.

Orientation: Interest in understanding the factors that drive employee performance has increased. However, existing research on the effects of leadership styles and employee engagement lacks conclusive results. Research purpose: This study seeks to provide a holistic perspective of employee performance and examine the relationships between the types of leadership, employee engagement and employee performance. Motivation for the study: Despite the critical role of leadership and engagement in enhancing performance, existing literature remains fragmented. A more holistic synthesis is necessary to clarify how these factors interact. Research approach/design and method: This research conducted a systematic review and bibliometric analysis of 52 published articles sourced from Scopus and Web of Science. The study looked at the evolution of ideas and issues around leadership styles, employee engagement and performance, their challenges and drivers. Main findings: Research on performance, employee engagement and leadership has increased dramatically in the last 10 years. The findings of this study demonstrate that engaged management methods and strategic leadership philosophies such as transformational and servant leadership improve employee performance. Furthermore, new developments in cross-cultural dynamics, technological integration and sustainable leadership techniques highlight how organisational success is changing. Practical/managerial implications: This study emphasises how crucial it is to develop leadership styles that complement organisational strategy and culture. Although the characteristics of leaders frequently determine their leadership styles, organisations may influence these via focussed training. In a similar vein, improving organisational success requires fostering optimal employee engagement. Contribution/value-add: To the best of our knowledge, this study is the first bibliometric analysis focussing on the relationships between the three concepts, that is leadership sub-styles, employee engagement and employee performance, thus adding a new insight into organisational and management studies.

The hotel industry is critical in developing the economy. Moreover, it is the largest and most rapidly growing industry in Jordan. Employee satisfaction is a crucial element for the success of any organization, particularly in the hotel industry. Therefore, this study aims to examine the influence of human resource management (HRM) practices since these constructs could influence different outcomes at the workplace, such as employee satisfaction, service quality, and employee service behavior in the hotel industry. The study has undertaken five primary HRM practices – recruitment, capability, compensation, performance appraisal, and training and development (T&D) – to measure their impact on employee satisfaction, service quality, and employee service behavior. Data were collected from 290 employees and 290 customers of Jordan’s hotels across all categories in the four main tourist attractions: Amman, Petra, Aqaba, and the Dead Sea. A quantitative approach was employed using various statistical tools such as mean, tabulation of data, correlation, and ANOVA by SPSS software. The results indicated that HRM practices positively affect service quality, employee service behavior, and employee satisfaction. It was also found that when employees in Jordan’s hotel industry demonstrate excellent service behavior, the customer perceptions of service quality increase. Finally, effective human resource management strategy systematically organizes all individual human resource management measures to directly influence employee satisfaction, service behavior, and service quality in a way that leads hotels to achieve organizational success.